ITV National Weather

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~ ITV National Weather ~

The ITV National Weather was launched in early 1989 and shortly afterwards became one of the first things to be sponsored on UK Television in what would then go on to become one of the longest sponsorship deals too. Powergen sponsored the forecasts from 1989 through until 2007, surviving past the name change to EON after the company was bought, before they finally dropped their involvement. Since then, a variety of different companies have taken on much shorter sponsorship deals with ITV. Thanks to Ashley B for a lot of content on this page.


ITV Weather (Rain/Brellina) - 2001

Commissioned in 1996, one of the most memorable sequences produced during Powergen's era were the Weathergens - a bunch of elaborately dressed people designed to represent the various different weather conditions. These lasted through until 2001 with several re-edits and cuts as time went on. Shown here is Brellina, representing rain.


ITV Weather (Snow/Shivra) - 2001

Shivra from 2001, representing the snow.


ITV Weather (Sun/Gilda) - 2001

Some sequences contained a mix of weather, sensible with the variable UK climate. In this one is Gilda from 2001, normally bringing with her rays of sunshine, although a mix of showers creeps in at the end.


ITV Weather (Emotion - Clouds) - 2001

When the Weathergens were finally consigned to history in October 2001, this is one of a series of new sponsor ads that were brought in to replace them. Now the weather is depicted as reacting to the emotions of various 'normal' people onscreen. These replacement sequences were to have a much shorter shelf life than their predecessor - probably because, as all broadcasters will tell you, that 'emotion' branding stick has such a good success rate!


ITV Weather End (Emotion - Clouds) - 2001

Continuing from the opening sequence, the clouds clear and the sun comes out.


ITV Weather (Spider) - 2002

2002 and another set of sequences, although it's not always the clearest what some are supposed to represent. A spider features in this one, possibly to represent either frosty or misty weather... or perhaps its just winter in general - really who knows!


ITV Weather (Spider - Long) - 2002

How many different ways can you film a spider? Another spider opening, only this time longer and with some different camera angles used.


ITV Weather (Spider) - 2002

The counterpart closing sequence for the Powergen spider.


ITV Weather (Boat) - 2002

Still from the 2002 set and this time a small child plays with a paper boat by the beach. I presume this sequence is supposed to represent rainy weather.


ITV Weather End (Boat) - 2002

The closing part for the paper boat sequence. I had hoped we'd see the boat sink, but alas no.


ITV Weather (Hose) - 2003

A kid spaying water from a hose, possibly to represent either Sun or Showers. Or perhaps hosepipe bans, just for ironic value.


ITV Weather End (Hose) - 2003

The ending bumper for the hose theme.


ITV Weather (Windmill) - 2003

Later on in Summer 2003, a minor re-edit was made to the same sequences. Whilst the film remained unchanged, the endboard had a more prominent logo added. A windmill features this time, presumably representing wind.


ITV Weather End (Windmill) - 2003

The accompanying ending to the windmill version.


ITV Weather (Wind) - 2004

Into 2004 and a complete change of sequences for the weather again. This one represents the wind and we're using windmills again albeit a bit bigger. Clip courtesy of Iam Burn.


ITV Weather End (Wind) - 2004

The ending to the wind sequence.


ITV Weather (Snow) - 2006

Lasting longer than some of their other efforts from the 2000s, this style was still around by Christmas 2006. Albeit now updated to bring in the parent company E.on's logo too ahead of a later full rebrand. In this version it's a snowy party.


ITV Weather End (Snow) - 2006

The associated ending to the snow sequence.


ITV Weather (Sheilas' Wheels) - 2009

After the Powergen/E.on sponsorship came to an end, it was taken over by insurance company Esure. Out with those dull and old sequences, and in their place some classy, high brow sponsorship ads as they push one of their other brands Sheilas' Wheels...


ITV Weather End (Sheilas' Wheels) - 2009

The ending sequence to one of the Sheilas' Wheels sequences!


~ Acknowledgements ~