ITV National Weather
The ITV National Weather was launched in early 1989 and shortly afterwards became one of the first things to be sponsored on UK Television in what would then go on to become one of the longest sponsorship deals too. Powergen sponsored the forecasts from 1989 through until 2007, surviving past the name change to EON after the company was bought, before they finally dropped their involvement. Since then, a variety of different companies have taken on much shorter sponsorship deals with ITV. Thanks to Ashley B for a lot of content on this page.
ITV Weather - 1989
From 1989, and who wouldn't want to know what the weather on LWT's birthday weekend was like? The national forecast from ITV was still very new at this point having only been introduced in February of that year. There were still no visible signs of Powergen as a sponsor this early in life, and the 'ITV National Weather' text at the start would be updated a few months later to incorporate the new corporate ITV logo. Alex Hill presents the forecast here.
ITV Weather - 1995
Powergen began sponsorship of the ITV Weather later in 1989, and continued this relationship throughout the 90s. The weather from 1995 here, firmly in their sponsorship era, features the Powergen logo cast against material, with notes of the 1989 'Get Ready' jingle playing - one of the few places where most regions who had dropped the corporate look would still hear this. Laura Greene presents.
ITV Weather (Wind/Norwin) - 1999
First commissioned in 1996, one of the most memorable set of sponsorship sequences produced during Powergen's era were the Weathergens. A bunch of elaborately dressed people, each designed to represent a particular weather condition. Here Norwin, representing wind, leads into a windy weather report for Christmas Eve 1999.
ITV Weather (Rain/Brellina) - 2001
ITV Weather (Snow/Shivra) - 2001
ITV Weather (Sun/Gilda) - 2001
ITV Weather (Emotion - Clouds) - 2001
When the Weathergens were finally consigned to history in October 2001, this is one of a series of new sponsor ads that were brought in to replace them. Now the weather is depicted as reacting to the emotions of various 'normal' people onscreen. These replacement sequences were to have a much shorter shelf life than their predecessor - probably because, as all broadcasters will tell you, that 'emotion' branding schtick has such a good success rate!