~ ITV National Weather ~
The ITV National Weather was launched in early 1989 and shortly afterwards became one of the first things to be sponsored on UK Television in what would then go on to become one of the longest sponsorship deals too. Powergen sponsored the forecasts from 1989 through until 2007, surviving past the name change to EON after the company was bought, before they finally dropped their involvement. Since then, a variety of different companies have taken on much shorter sponsorship deals with ITV. Thanks to Ashley B for a lot of content on this page.
ITV Weather (Rain/Brellina) - 2001
Commissioned in 1996, one of the most memorable sequences produced during Powergen's era were the Weathergens - a bunch of elaborately dressed people designed to represent the various different weather conditions. These lasted through until 2001 with several re-edits and cuts as time went on. Shown here is Brellina, representing rain.
ITV Weather (Snow/Shivra) - 2001
ITV Weather (Sun/Gilda) - 2001
ITV Weather (Emotion - Clouds) - 2001
When the Weathergens were finally consigned to history in October 2001, this is one of a series of new sponsor ads that were brought in to replace them. Now the weather is depicted as reacting to the emotions of various 'normal' people onscreen. These replacement sequences were to have a much shorter shelf life than their predecessor - probably because, as all broadcasters will tell you, that 'emotion' branding stick has such a good success rate!