BBC One 2006-2016
The BBC rebranded their flagship channel again in 2006, consigning the much maligned dancers to history and bringing back hints of the globe heritage in the form of the 'circles' motif. With belt tightening becoming big at the BBC in recent times, this ended up as one of the longest BBC One longest looks of modern times. Save for some tweaks to adjust the formup length, the ident set remained in use for 10 years, surpassing both the balloon and dancer sequences that had preceded it. The set was finally withdrawn immediately after the Christmas 2016 set had finished airing and a much reduced set began airing from January 2017, possibly connected with the confirmation of charter renewal coming through in December 2016.
BBC One (Flowers) - 2007
BBC One (Hippos) - 2007
BBC One (Moon) - 2007
BBC One (Windows) - 2007
BBC One (Promo) - 2007
BBC One (Lawn/Cropcircles) - 2009
BBC One (Motorbikes) - 2009
BBC One (Forest) - 2009
BBC One (Helicopter) - 2009
BBC One (Coloured Capes) - 2009
BBC One (Ashes to Ashes) - 2009
BBC One (ECP) - 2009
BBC One (Menu) - 2009
BBC One HD - Launch - 3/11/2010
BBC One HD - Regional News Junction - 3/11/2010
At launch, regional variations of BBC One HD were not available. Although the nations were added in the following years, as of 2016 the full rollout to regions was postponed with an expectation for it to come after the next charter renewal. As a result of this, regional slots on the channel are replaced either with trailers or with a slide advising people to tune to standard definition BBC One. The first showing of this was in the 8pm brief news update on BBC One.