E4 - 2007-2013
E4 is Channel 4's spinoff entertainment channel, targetting a younger 20-30 demographic with a mix of both homegrown and US imported comedies, drama and reality shows. E4 initially launched as a pay TV channel in 2001, before moving to Freeview in 2005. This particular E4 look was introduced to the channel in late 2007, and lasted through until 2013. Idents include a series of surreal scenes, all with a teddy bear popping up.
E4 (Pre 2007)
E4 (Promo) - 2001
At launch, E4 was a subscription channel airing during evenings only, so in order to gain traction major comedies (such as Friends) were shifted to air new episodes there first before their Channel 4 showing. A trailer here from 2001, only four months into the life of the new channel promoting shows to be seen.
E4 (Bedroom) - 2009
This surreal ident package was first introduced in 2007, lasting through until 2013. In most cases, a recurring teddy pig style character meets the blunt end of various objects and scenarios. In this sequence, a bedroom is taken over by purple tentacles and overflowing slime. I have to pay good money for those sorts of images online you know!
E4 (Living Room) - 2009
E4 (Barn) - 2009
Moving to the barn on a farm for this third ident from E4. But still continuing with the surrealism, and the almost deranged attempts to kill off that little character. A cheerful reminder of those famous days of yore on E4 where every other announcement would be an introduction to an episode of Friends too.
E4 (Storage Unit) - 2009
E4 (Beach) - 2009
E4 (Thursdays are Funnyest) - 2009
E4 (Menu) - 2009
E4 (Menu) - 2009
E4 (Cross Menu) - 2009
E4 (Next) - 2009
E4 (Promo) - 2009
A trailer from E4 advertising a raft of new shows to the channel. All airing on Thursday, they'd branded the strand 'Thursdays are Funnyest', and filmed a man with a sign in several different locations. Voiceovers on E4 trailers at this point were still provided by the well-known Peter Dickson. A veteran of the voiceover industry, he provided the voiceovers (and even appeared occasionally invision) for nearly every E4 trailer from 2006, before eventually being quietly phased out around 2010. After many years off, he started voicing some new trailers for the station in late 2016.
E4 (E-Sting - Rabbit and Frog) - 2009
The main idents for E4 don't change much over the years. So as an ingenious way to keep the whole package fresh, every year Channel 4 run a competition for 'e-stings'. A series of break bumpers which are put together by members of the public which convey the E4 brand in wacky and creative ways, with a new competition generally held every 2 years to keep the set refreshed. In this one from 2009, a paper cutout rabbit and frog feature.
E4 (E-Sting - Airline Safety) - 2009
E4 (Break) - Christmas 2009
Inkeeping with their stance for the past 4 years, 2009 saw no christmas presentation for Channel 4. Rather more quietly though, their sister channel E4 saw their usual user submitted E-Stings replaced by a series of festive stings with 2 characters... though don't ask me what they are! In this version, a snowy scene and a set of drums feature. This whole set of stings was to reappear years later for Christmas 2016.