Latest Updates

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Phil Roman introduces a short overnight bulletin from ITN's virtual set, reporting on the early days of the Gulf Crisis in August 1990.

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The fifth ITV Creates ident from Create and the Young Carers first aired into the 5pm junction on Monday 10th August, sticking to the predictable format for these by now.

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The third ITV Creates ident from Create and the Young Carers first aired into the 3pm junction on Monday 10th August.

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After a break in July, presumably due to the limited numbers filmed before lockdown, a new ITV Creates set appeared at 6am on 10th August 2020. This time round featuring work by Create & Young Carers showing an ITV logo looking nothing like the actual ITV logo created out of blocks.

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In another ad from the long running 'I'll bet he drinks' Carling Black Label stable, a man isn't going to let having his leg in a cast prevent him going on the rollercoaster!

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In a follow up to their original animated ad from earlier in the 80s, we all still adore a Kia Ora... albeit now you don't even need water!

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Further elements of the painted art Channel 4 promo style from Summer 1988 feature here, as well as a namecheck for ITV promoting a season of shows across both ITV and Channel 4 from filmmaker Ingmar Bergman. Despite the vocal mention of ITV, the promo itself focuses solely on the Channel 4 side of things.

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In another outing for Coco and the gang, this time they're out to reveal the Loch Ness monster, with the aid of a giant bowl of Kelloggs Coco Pops.

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Our skeletal friend returns in a less memorable advert to recant tales of how he was at the Moon Landing. A memory which will never fade due to being recorded on a Scotch tape.

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Another animated Weetabix advert, this time to promote their free(ish) illustrated 'History of Britain' book. This writer remembers having a copy in his possession for many years!

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A locally-branded trailer for Granada from well into the ITV Hearts era. Similar to the other Granada-owned stations, the regional logo has taken on the 'stencil' effect seen on the main network trailers.

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An extended version of the Dave 'Wear a Mask' Promo from July 2020, now including a cameo cat appearance.

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With the introduction of masks to shops in England from July 24th, Dave introduced a short promo the day beforehand to push wearing masks correctly.

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As part of the reopening of tourism as COVID restrictions were lifted, July 2020 saw STV tie up with Visit Scotland to promote tourism in the country through some special idents. A long variant here.

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A second long Visit Scotland ident for STV, featuring different locations.

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Another promo from Central, with another variation of the endboard graphics. Promoting one of their own long-running shows for the network here with a trailer for 'Family Fortunes', even to the extent of telling us the families taking part that week. In this case, it's the Pancholi family versus the Baynham family.

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An ECP from the 1999 Channel 4 look, here being used to promote an accompanying CD for the series. This particular end sequence also features a rarer appearance of an LWT for Sky and Sky One endcaps on the terrestrial channel.

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Sara Crowe makes up only half of the famous Philadelphia duo in an early advert for the spread in 1990.

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Another breakbumper used on ITV to promote the first series of I'm a Celebrity Get Me Out Of Here in August 2002, devoid of all regional mentions shortly before the full national branding would come in in the October.

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A rare appearance of the Granada G on the endboard in another 1990 promo for the station, here promoting the new series of 'Coasting' coming soon.

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Mascot Tony The Tiger brings the Kellogg's cereal to The Wild West in 1989.

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Colourful kaleidoscopes are the order of the day for the 1995 next slide style for Channel 4.

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An already formed-up version of the 1993 Granada stripe, complete with continuity here introducing The Good Sex Guide. A show which was known to split the views of some of the ITV regions on whether or not to actually show it, with Bruce Gyngell in particular banning it from Yorkshire under his tenure.

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A hard hitting campaign for Drink Driving from the 90s, set to In The Summertime by Mungo Jerry.

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Another promo showing more of the available new trailer graphics from the first week of the 1989 Generic ITV look launch, once again shown here on Thames.

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A long version of the BBC Select holding loop from overnight in 1993. BBC Select was a relatively shortlived subscription service from the BBC broadcasting an encrypted overnights from 1992-1995. The service was aimed at professionals mostly in the nursing and teaching sector, and required the use of a special Videocrypt-S decoder to watch most programming.

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Another TV Times advert, this time from March 1987. With the cover feature this time round being Rupert Everett from Another Country on Channel 4. Also featuring The World's Most Pointless Dice.

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Another variation of the soundtrack on HTV's last ident from 1999, here being used to lead into the national news.

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A giant boot and nest feature in this TSB ad from 1992.

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Defunct antiperspirant product Natrel Plus advertises how to fool a pack of wolves in the early 90s.

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One of the most compression-challenging idents for Pick featuring a dog shaking off water finally appeared closer to how the director intended with the launch of Pick HD in 2020.

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One of the idents from the Pick package to severely suffer from the SD compression finally appeared in a more presentable HD form with the launch of Pick HD in June 2020.

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The COVID-19 pandemic saw a lot of changes to football coverage in 2020, resulting in it being suspended for several months in the spring. When it finally returned to screens, Sky announced a selection of the matches would air on their free channel Pick rather than just on Sky Sports. Off the back of this announcement, an HD version of the channel was rushed into service finally giving the chance to see some of the idents that had been introduced in 2016 in Full HD and without complex visuals turning to mush. The police car variant here.

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The fourth ident from June's ITV Creates batch first aired into the 4pm junction on the Monday.

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The next of the June ITV Creates batch of idents first aired into the 2pm junction on Monday 15th June.

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Not a talking cow in sight for another product from Anchor. But there are a lot of cats. ALL THE CATS!

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The West region's variant of the BBC One balloon from 1999.

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No teafolk in sight in 1992, as Tetley take a different approach to advertise their freeze dried tea. In the early 90s, all of the brands were rushing out their own versions of instant tea, so in order to give themselves the edge Tetley make the offer of allowing you to keep the empty jar afterwards.

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Another BBC Scotland sting, this time based off the night cobbles ident.

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Text showing in multiple places onscreen for this next slide from the Granada Night Time service. Well when you've such a small audience, why worry about consistency?

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Another BBC Scotland sting, this time based off the birds ident.

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Still in the early years of life after the major 1997 rebrand for the BBC, and trailers on BBC One were still heavily on-brand in their original and clean Lambie-Nairn text-only look.

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One of the earliest social distancing stings to appear on BBC One was based upon the Isolation Disco ident, and appeared in some nations on the first day of the idents going to air.

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The Northern Ireland variant of the 'In Bloom' social distancing ident.

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BBC One Northern Ireland's variant of the Cabaret Cooking ident.

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BBC One Northern Ireland bucked the trend of the other nations, and aired Choir Rehearsal first into the 8pm junction on 20th May 2020.

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The BBC One Wales variant of the Choir Rehearsal ident, first aired 9pm on 20th May.

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The crazy mavericks at BBC One Northern Ireland pres broke away from the other nations on the 20th May, airing the 8pm and 9pm idents the opposite way round to everyone else that evening. Knit Club appears here into the 9pm junction instead.

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The BBC One Wales variant of the Knit Club ident, as aired at 8pm alongside network on 20th May 2020.

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Insert your own 'First Rule' joke here. The next additions of the 'socially distant' idents first appeared on 20th May, completing the initial batch of 8 which had been promised in their glossy press releases. 8pm saw the first showing of 'Knit Club', featuring various people doing knitting from different locations.