Latest Updates

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Shots of a beach in the evening feature in this mid-length S4C ident for Beach Week, aired in July 2021.

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The S4C break bumper used as part of 'Beach Week' on the channel in July 2021, featuring a close up of a shell.

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From July 12th through to July 17th, S4C introduced special presentation on the channel to mark 'Beach Week', in association with Visit Wales. The regular idents were replaced with idents showing scenes from beaches. Here, sand dunes feature in a longer version of this ident.

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10 years later with Argos and you'd be forgiven for thinking it was 10 years earlier. Out are moving shots and cheerful jingles in favour of a series of static product shots with a voiceover in 1997.

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The Scottish promo style from 2005 continued to use a similar style to that of network ITV from 2003-2004. The same four blue blocks as the idents feature, but devoid of any specific 'Scottish' mention so that they could be reused across Scottish, Grampian and their shared overnight service without further modification.

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Ident 5 from the mid-July batch of idents for ITV Creates focuses more on the ITV logo shot from a different angle.

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Another ident from the second batch introduced on July 17th 2021.

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The second batch of idents from Rosalind David, Justin Hibbs and Jamal Sterrett Phoenix appeared on July 17th, featuring different cuts of mostly the footage again.

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In January 2003, Scottish Television adopted the same celebrity idents that had been brought to network ITV in October 2002 across both their stations. Updating them with a slightly different soundtrack and adding Scottish and Grampian branding, as well as adding local versions shot on a regional set. These same idents were kept until 2006, outliving both the second set of celeb ITV idents in 2003 and the subsequent network rebrand of 2004. The generic graphical-only ident usually used before serious or news programming was updated in this time though, starting off with the same 2002 'smokey background' as network ITV before being updated with the 2003 'squares' background from their following package possibly to make matching up to promo graphics easier. A short variant here.

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Powergen began sponsorship of the ITV National Weather later in 1989, and continued this relationship throughout all of the 90s. A weather sequence from 1994 here, using an onscreen graphic set introduced a few years prior as well as a large Powergen logo with notes from the 1989 'Get Ready' jingle playing. By the mid 90s, this was one of the few places where most regions who had dropped the ITV generic look (such as Scottish Television here who'd kept the idents for mere months) would still hear this.

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A third special BBC One sting featuring England fans, to mark their progression to the Euro 2020 finals in July 2021.

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As well as special idents, to mark England making it to the finals of Euro 2020, a series of stings were put out on network. Looking like user submitted videos found on Youtube, the word 'Oneness' was notably absent from them.

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To mark England's progression to the finals of Euro 2020 (held in 2021 due to COVID), a special lockdown-style ident was produced and began airing on network BBC One on July 10th 2021.

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Some very specific timings, poor font layout, and an awkwardly long hold at the end all feature in this brief ITV promo from 1990.

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Another word-based ident from Five's 2006 package features the word 'Play' floating around in a pool of water. Yes, that beloved feature of video encoders the world over!

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Trish Bertram voices again in another 'word' based ident from 2006 for Five. This time the theme is around 'Risk' with some fast-paced horseback riding.

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Shannon Singh appears in her into-the-break bumper for ITV2, themed around Love Island 2021.

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Hugo's accompanying end-of-break bumper for ITV2.

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Liberty Poole again, this time for the end of break so with the ITV2 logo animating in the opposite direction.

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The sixth ident from the first batch for July's ITV Creates piece first aired into the 5pm junction on July 1st 2021.

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Ident 4 from Rosalind, Justin and Jamal first aired into the 3pm junction on July 1st.

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For this Love Island bumper, Jake Cornish is front end centre (well... right aligned anyway).

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Jake Cornish features in his end-of-break bumper cameo for ITV2.

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Another ITV2 Love Island break bumper from the Summer 2021 series, with Kaz Kamwi making an appearance.

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Another special ITV2 Love Island break bumper for 2021, this time featuring Toby Aromolaran.

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For this starting break bumper themed around ITV2's Love Island, Chloe Burrows stars.

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Aaron Francis features in another Love Island start of break bumper from the June 2021 series.

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Another Love Island themed bumper to start the break, this time featuring Sharon Gaffka.

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Another Love Island themed start of break bumper, this time featuring Faye Winter.

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After an 18 month hiatus due to COVID-19, a UK edition of Love Island finally returned to ITV2 in June 2021. As with other series, special break bumpers were introduced to ITV2 to mark the show. Here Brad McClelland features in the 'into the break' bumper for the channel.

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Another Sliced hybrid break bumper from 2021. This time featuring a different social media quote, and actual moving footage in the bumper.

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Another of the late June 'Surprisingly Adequate Shows' bumpers for Dave, this time using 'tbf, decent' as the review, once again with no soundtrack.

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Some clever visual effects to break the laws of physics in this 1992 advert for Tennents Lager.

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From the same date in June, another fresh 'Surprisingly Adequate Shows' promo began airing. As well as covering their latest new shows, it shows an expanded set of the faux quotes appearing in the break bumpers for June.

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From 20th June 1991, Jane Westrop provides a rundown of primetime shows and the out-of-vision weather for later that day, shortly before closedown in the early hours.

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Snap, Crackle and Pop are relaxing on a beach in another adventure in 1990. Or at least until all the Rice Krispies promptly go missing. Anyone would think the trouble is just following them around!

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Ident number 4 from the second batch of idents from Thomas Wolski and Urban Projections, as first aired on June 16th 2021.

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Another ident from the second batch of June ITV Creates idents, aired here into the 1pm junction on June 16th.

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Tony the Tiger is back in another animated adventure, and this time he has to foil the creatively named Tigerman so that he can't get hold of the Frosties secret formula.

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Electrolux in 1997 reminding us that devastating cyclones are actually caused by those in the heavens doing a bit of hoovering.

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The late Peter Sallis provides the voiceover in his less-famous role with Aardman Animations, here promoting Polo Mints in 1997 (the advert itself having been first introduced 2 years prior).

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A pink-endboard to another Carlton promo, this time for the very shortlived sports-mishap clip show 'Oddballs' presented by Eamonn Holmes.

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Another special ident from the FIVE circle era, this time for use before cricket coverage on the channel.

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For mobile network One2One in the late 90s, various celebrities talked about who from history who they'd like to have a one to one with. Here Vic Reeves describes how he'd like to have a chat with comedian and actor Terry-Thomas.

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A third menu example from Forces TV, this time promoting an extended line up of shows with times on the channel the following day.

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Another festive addition to Forces TV for the Christmas 2020 season saw special messages from families and serving military members broadcast on the channel to keep people in the services connected. These messages were dual-branded with both BFBS and Forces TV branding.

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Channel 4's Pride ident returned for June 2021, only this time updated to include additional coloured blocks to represent people of colour and transgender people.

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Ident 5 for the June set of 'Pride Month' ITV Creates idents first aired into the 5pm junction on June 1st, and featured the shots filmed around Manchester's Canal Street again.

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Shots from around Canal Street in Manchester feature in the third ident for ITV Creates in June, first aired into the 2pm junction on the 1st.

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The next new ITV Creates collaboration for 2021 launched at 6am on June 1st. The date this time coincided with the start of Pride Month, allowing for special pride idents on ITV which had not been seen since the previous 2013 look. For the collaboration filmed in Manchester, artist Thomas Wolski and Rebecca Smith under the name Urban Projections produced a monochrome piece with colours then projected over the top.