Latest Updates

Latest Additions - 27/07/2021


S4C (Beach Week - Aerial Long) - 2021

A long version of the fourth special ident to appear on S4C for their Beach Week in 2021.


Latest Additions - 26/07/2021


S4C (Beach Week - Evening Mid) - 2021

Shots of a beach in the evening feature in this mid-length S4C ident for Beach Week, aired in July 2021.


Latest Additions - 25/07/2021


S4C (Beach Week - Wreckage) - 2021

Another long playout of an ident for Beach Week on S4C, this time focusing on some wreckage on a beach.


Latest Additions - 24/07/2021


S4C (Beach Week - Break) - 2021

The S4C break bumper used as part of 'Beach Week' on the channel in July 2021, featuring a close up of a shell.


S4C (Beach Week - Dunes Short) - 2021

A shorter formup version of the 'Dunes' ident for S4C, aired as part of their Beach Week in July 2021.


S4C (Beach Week - Dunes Long) - 2021

From July 12th through to July 17th, S4C introduced special presentation on the channel to mark 'Beach Week', in association with Visit Wales. The regular idents were replaced with idents showing scenes from beaches. Here, sand dunes feature in a longer version of this ident.


Latest Additions - 23/07/2021


Channel 4 (Promo) - 1997

Another Channel 4 promo, this time to draw attention to a new series of US import 'Babylon 5' starting on the channel in 1997.


Latest Additions - 22/07/2021


Argos - 1997

10 years later with Argos and you'd be forgiven for thinking it was 10 years earlier. Out are moving shots and cheerful jingles in favour of a series of static product shots with a voiceover in 1997.


Latest Additions - 21/07/2021


Five (Crime) - 2010

Yet another specially themed ident for use before shows like CSI, featuring the 2008 era Five logo once more. Hey for a time American US crime drama made up the mainstay of their primetime schedule, so it's not a big surprise they had so many special idents for it.


Latest Additions - 20/07/2021


STV (Promo) - 2005

The Scottish promo style from 2005 continued to use a similar style to that of network ITV from 2003-2004. The same four blue blocks as the idents feature, but devoid of any specific 'Scottish' mention so that they could be reused across Scottish, Grampian and their shared overnight service without further modification.


Latest Additions - 19/07/2021


five (Crime) - 2006

Another bullet-based ident for five, for use before their US imported crime dramas at the time like CSI. Similar in style to before, only with the bullet passing through some different locations (and fewer apples).


Latest Additions - 18/07/2021


ITV (Rosalind, Justin and Jamal) - 2021

Ident 5 from the mid-July batch of idents for ITV Creates focuses more on the ITV logo shot from a different angle.


ITV (Rosalind, Justin and Jamal) - 2021

The fourth ident from the second batch based on Rosalind David, Justin Hibbs and Jamal Sterrett Phoenix's piece for ITV Creates.


ITV (Rosalind, Justin and Jamal) - 2021

Another ident from the second batch introduced on July 17th 2021.


ITV (Rosalind, Justin and Jamal) - 2021

Ident 3 from the second batch of idents from Rosalind, Justin and Jamal, introduced from July 17th.


Latest Additions - 17/07/2021


ITV (Rosalind, Justin and Jamal) - 2021

The second batch of idents from Rosalind David, Justin Hibbs and Jamal Sterrett Phoenix appeared on July 17th, featuring different cuts of mostly the footage again.


Latest Additions - 16/07/2021


STV (Scotsport) - 2005

From the 2003-2006 look, a special graphical ident for Scottish used to lead into their local Scotsport programme.


Latest Additions - 15/07/2021


STV (Generic - Short) - 2005

In January 2003, Scottish Television adopted the same celebrity idents that had been brought to network ITV in October 2002 across both their stations. Updating them with a slightly different soundtrack and adding Scottish and Grampian branding, as well as adding local versions shot on a regional set. These same idents were kept until 2006, outliving both the second set of celeb ITV idents in 2003 and the subsequent network rebrand of 2004. The generic graphical-only ident usually used before serious or news programming was updated in this time though, starting off with the same 2002 'smokey background' as network ITV before being updated with the 2003 'squares' background from their following package possibly to make matching up to promo graphics easier. A short variant here.


Latest Additions - 14/07/2021


Channel 4 (Rocks) - 2006

The Channel 4 logo is made up from abstract rocks in the ocean as the camera pans around in this ident.


Latest Additions - 13/07/2021


ITV Weather - 1994

Powergen began sponsorship of the ITV National Weather later in 1989, and continued this relationship throughout all of the 90s. A weather sequence from 1994 here, using an onscreen graphic set introduced a few years prior as well as a large Powergen logo with notes from the 1989 'Get Ready' jingle playing. By the mid 90s, this was one of the few places where most regions who had dropped the ITV generic look (such as Scottish Television here who'd kept the idents for mere months) would still hear this.


Latest Additions - 12/07/2021


BBC One (England Fans Sting) - 2021

Sting number 4 from the Euro 2020 final weekend, in July 2021. Featuring more fans of the team, this was only used on network BBC One.


Latest Additions - 11/07/2021


BBC One (England Fans Sting) - 2021

A third special BBC One sting featuring England fans, to mark their progression to the Euro 2020 finals in July 2021.


Latest Additions - 10/07/2021


BBC One (England Fans Sting) - 2021

Another special BBC One sting to mark England's progression to the Euro 2020 finals in July 2021.


BBC One (England Fans Sting) - 2021

As well as special idents, to mark England making it to the finals of Euro 2020, a series of stings were put out on network. Looking like user submitted videos found on Youtube, the word 'Oneness' was notably absent from them.


BBC One (England Fans) - 2021

A second special ident to mark England's progression to the finals of Euro 2020, first used on BBC One Network on July 10th 2021.


BBC One (England Fans) - 2021

To mark England's progression to the finals of Euro 2020 (held in 2021 due to COVID), a special lockdown-style ident was produced and began airing on network BBC One on July 10th 2021.


Latest Additions - 09/07/2021


Cadbury's Caramel - 1991

The famous animated Cadbury's Caramel bunny with her dreamy voice provided by Miriam Margolyes appears here in a well remembered advert alongside a beaver. Write your own jokes! This particular advert had been in use since the 80s, but had been updated here to include the newer corner Cadbury logo that had been added to all their ads from the 90s.


Latest Additions - 08/07/2021


ITV (Promo) - 1990

Some very specific timings, poor font layout, and an awkwardly long hold at the end all feature in this brief ITV promo from 1990.


Latest Additions - 07/07/2021


Granada (In Vision Continuity) - 1993

Legendary stalwart for the station Colin Weston is in the booth at Granada this time round. Here leading in to the uncut showing of Fatal Attraction in 1993.


Latest Additions - 06/07/2021


Five (Play) - 2006

Another word-based ident from Five's 2006 package features the word 'Play' floating around in a pool of water. Yes, that beloved feature of video encoders the world over!


Latest Additions - 05/07/2021


Five (Fast) - 2006

Trish gives an example of the updated movie ident style from after the 2006 rebrand. Although film ratings are still given verbally, the onscreen identifier is gone in favour of a regular ident - here using 'Fast'.


Latest Additions - 04/07/2021


Five (Risk) - 2006

Trish Bertram voices again in another 'word' based ident from 2006 for Five. This time the theme is around 'Risk' with some fast-paced horseback riding.


Latest Additions - 03/07/2021


Five (Hope) - 2006

LWT-stalwart Trish Bertram provides continuity on five over another one of the original batch of 2006 'word' idents, before the five name was re-edited back in later. This time 'hope' appears along with gambling-related imagery.


Latest Additions - 02/07/2021


ITV2 (Love Island Break) - 2021

Shannon Singh appears in her into-the-break bumper for ITV2, themed around Love Island 2021.


ITV2 (Love Island Break) - 2021

The special Love Island into-the-break bumper for 2021 for contestant Hugo Hammond.


ITV2 (Love Island Break) - 2021

Hugo's accompanying end-of-break bumper for ITV2.


Latest Additions - 01/07/2021


ITV2 (Love Island Break) - 2021

Liberty Poole features in another of the special ITV2 break bumpers to mark Love Island 2021.


ITV2 (Love Island Break) - 2021

Liberty Poole again, this time for the end of break so with the ITV2 logo animating in the opposite direction.


ITV (Rosalind, Justin and Jamal) - 2021

Other coloured variants of the ITV logo can be seen in the fifth ident for July 2021, perhaps giving a hint as to what would come in the middle-of-the-month batch.


ITV (Rosalind, Justin and Jamal) - 2021

The sixth ident from the first batch for July's ITV Creates piece first aired into the 5pm junction on July 1st 2021.


ITV (Rosalind, Justin and Jamal) - 2021

The third ident for the collaboration from Rosalind David, Justin Hibbs and Jamal Sterrett Phoenix first aired into the 2pm junction on July 1st 2021.


ITV (Rosalind, Justin and Jamal) - 2021

Ident 4 from Rosalind, Justin and Jamal first aired into the 3pm junction on July 1st.


ITV (Rosalind, Justin and Jamal) - 2021

The news-safe ident for the work from Rosalind David, Justin Hibbs and Jamal Sterrett Phoenix, as first aired into the 1.30pm junction on July 1st 2021.


ITV2 (Love Island Break) - 2021

For this Love Island bumper, Jake Cornish is front end centre (well... right aligned anyway).


ITV (Rosalind, Justin and Jamal) - 2021

For July 2021, the ITV Creates piece was a colloboration between artists Rosalind David and Justin Hibbs showing a coloured ITV logo allowing through light. Before movement artist Jamal Sterrett Phoenix adds additional motion to the piece.


ITV2 (Love Island Break) - 2021

Jake Cornish features in his end-of-break bumper cameo for ITV2.


ITV2 (Love Island Break) - 2021

Kaz's end of break bumper for ITV2.


ITV2 (Love Island Break) - 2021

Another ITV2 Love Island break bumper from the Summer 2021 series, with Kaz Kamwi making an appearance.


Latest Additions - 30/06/2021


ITV2 (Love Island Break) - 2021

The accompanying end of break bumper for Toby Aromolaran.


ITV2 (Love Island Break) - 2021

Another special ITV2 Love Island break bumper for 2021, this time featuring Toby Aromolaran.


Latest Additions - 29/06/2021


ITV2 (Love Island Break) - 2021

Chloe Burrows appears again in her end of break bumper for ITV2.


ITV2 (Love Island Break) - 2021

For this starting break bumper themed around ITV2's Love Island, Chloe Burrows stars.


Latest Additions - 28/06/2021


ITV2 (Love Island Break) - 2021

The end of break bumper for ITV2 featuring Love Island 2021 contestant Aaron Francis.


ITV2 (Love Island Break) - 2021

Aaron Francis features in another Love Island start of break bumper from the June 2021 series.


ITV2 (Love Island Break) - 2021

The end of break bumper for Sharon Gaffka - mostly the same as the start of break, except for the direction the ITV2 logo animates in.


ITV2 (Love Island Break) - 2021

Another Love Island themed bumper to start the break, this time featuring Sharon Gaffka.


ITV2 (Love Island Break) - 2021

Faye Winter's end of break bumper for ITV2.


ITV2 (Love Island Break) - 2021

Another Love Island themed start of break bumper, this time featuring Faye Winter.


ITV2 (Love Island Break) - 2021

The end-of-break bumper featuring Brad McClelland.


ITV2 (Love Island Break) - 2021

After an 18 month hiatus due to COVID-19, a UK edition of Love Island finally returned to ITV2 in June 2021. As with other series, special break bumpers were introduced to ITV2 to mark the show. Here Brad McClelland features in the 'into the break' bumper for the channel.


Latest Additions - 27/06/2021


Fiver (EPG Promo) - 2010

Getting a good channel number on the various EPGs is always a hard and hideously expensive task. So Channel 5 decide to take a different angle here, and encourage you to just add their digital offshoot Fiver (as it was then) to your favourites rather than mess around with remembering platform numbers.


Latest Additions - 26/06/2021


Dave (Break - Surprisingly Adequate Shows) - 2021

Another Sliced hybrid break bumper from 2021. This time featuring a different social media quote, and actual moving footage in the bumper.


Latest Additions - 25/06/2021


Dave (Break - Surprisingly Adequate Shows) - 2021

A hybrid break-bumper from June 2021, mixing the social media commentary style with programme-specific promotion for the comedy series 'Sliced'. Static shots and audio from the show also feature in the very brief flash.


Dave (Break - Surprisingly Adequate Shows) - 2021

Another of the late June 'Surprisingly Adequate Shows' bumpers for Dave, this time using 'tbf, decent' as the review, once again with no soundtrack.


Latest Additions - 24/06/2021


Macleans - 1990

The late Bernard Manning appears in one of a series of commercials for Macleans mouthwash in 1990. This series featured various standup comedians with a reputation at the time for their more adult or controversial comedy 'washing their foul mouths' with the mouthwash.


Latest Additions - 23/06/2021


Tennents Pilsner Lager - 1992

Some clever visual effects to break the laws of physics in this 1992 advert for Tennents Lager.


Latest Additions - 22/06/2021


Sky - 2001

Vinnie Jones and Helen Baxendale team up in this Sky Digital advert from 2001, promoting the breadth of their interactive service for sport compared to that of 'the competition'.


Latest Additions - 21/06/2021


Dave (Promo - Surprisingly Adequate Shows) - 2021

From the same date in June, another fresh 'Surprisingly Adequate Shows' promo began airing. As well as covering their latest new shows, it shows an expanded set of the faux quotes appearing in the break bumpers for June.


Dave (Break - Surprisingly Adequate Shows) - 2021

Later in June 2021, more social media themed 'Surprisingly Adequate Shows' break bumpers were introduced. This time lacking any soundtrack, making them silent like the regular text bumpers for the channel.


Latest Additions - 20/06/2021


BBC1 (Menu) - 1991

From 20th June 1991, Jane Westrop provides a rundown of primetime shows and the out-of-vision weather for later that day, shortly before closedown in the early hours.


Latest Additions - 19/06/2021


Five (Promo) - 2010

An example of the 2010 promo style during the 'FIVE' era.


Latest Additions - 18/06/2021


Rice Krispies - 1990

Snap, Crackle and Pop are relaxing on a beach in another adventure in 1990. Or at least until all the Rice Krispies promptly go missing. Anyone would think the trouble is just following them around!


Latest Additions - 17/06/2021


ITV (Thomas Wolski and Urban Projections) - 2021

The fifth ident from the second June batch of ITV Creates idents surprisingly even reused one of the same audio tracks already being used in the same batch of 5!


ITV (Thomas Wolski and Urban Projections) - 2021

Ident number 4 from the second batch of idents from Thomas Wolski and Urban Projections, as first aired on June 16th 2021.


Latest Additions - 16/06/2021


ITV (Thomas Wolski and Urban Projections) - 2021

The third ident from the second batch of June's ITV Creates idents, first aired on June 16th.


ITV (Thomas Wolski and Urban Projections) - 2021

Another ident from the second batch of June ITV Creates idents, aired here into the 1pm junction on June 16th.


ITV (Thomas Wolski and Urban Projections) - 2021

The second half of June's ITV Creates set from Thomas Wolski and Urban Projections to mark pride month started airing on June 16th 2021. Although with multiple sporting events being covered on the channel by this point in June, there weren't many junctions in which to see the second set on the first day.


Latest Additions - 15/06/2021


Frosties - 1990

Tony the Tiger is back in another animated adventure, and this time he has to foil the creatively named Tigerman so that he can't get hold of the Frosties secret formula.


Latest Additions - 14/06/2021


Snickers (Chefs) - 1997

In a 1997 ad for Snickers, a tired painter has spent a lot of time putting down the letters for The Chiefs... with one minor problem.


Latest Additions - 13/06/2021


Electrolux Power System - 1997

Electrolux in 1997 reminding us that devastating cyclones are actually caused by those in the heavens doing a bit of hoovering.


Latest Additions - 12/06/2021


ITV (Break - Euro 2020) - 2021

An updated version of the ITV 'cards' breakbumper used for the postponed Euro 2020 in June 2021.


Latest Additions - 11/06/2021


Polo - 1997

The late Peter Sallis provides the voiceover in his less-famous role with Aardman Animations, here promoting Polo Mints in 1997 (the advert itself having been first introduced 2 years prior).


Latest Additions - 10/06/2021


Carlton (News) - 1997

A serious blue ident from Carlton for use into the news, with a transmission tower animation and a more formal announcement from the station.


Latest Additions - 09/06/2021


Carlton (Promo) - 1997

A pink-endboard to another Carlton promo, this time for the very shortlived sports-mishap clip show 'Oddballs' presented by Eamonn Holmes.


Latest Additions - 08/06/2021


Dave (Break - Surprisingly Adequate Shows) - 2021

Another programme-themed break bumper from June 2021, mixing in the 'social media quotes' style seen in other break bumpers. This time based around the second series of 'Big Zuu's Big Eats' on the channel.


Latest Additions - 07/06/2021


Five (Cricket) - 2010

Another special ident from the FIVE circle era, this time for use before cricket coverage on the channel.


Latest Additions - 06/06/2021


Five (CSI) - 2010

A special ident appeared once again during the 'FIVE' era. Featuring CSI-lab-style clips, the ident itself saw use before most imported US-crime dramas rather than just CSI itself.


Latest Additions - 05/06/2021


One2One (Vic Reeves) - 1997

For mobile network One2One in the late 90s, various celebrities talked about who from history who they'd like to have a one to one with. Here Vic Reeves describes how he'd like to have a chat with comedian and actor Terry-Thomas.


Latest Additions - 04/06/2021


Forces TV (Menu) - 2021

A larger font in a second menu style for the channel, here promoting 'Next', 'Then' and 'Later' on the channel.


Forces TV (Menu) - 2021

A third menu example from Forces TV, this time promoting an extended line up of shows with times on the channel the following day.


Latest Additions - 03/06/2021


Forces TV - Christmas 2020

While the majority of presentation over the festive period remained unchanged, a special Christmas ident from Forces TV was used in 2020. Featuring some fairly generic stars and a seasonal jingle adorning the usual Forces TV logo.


Forces TV (Messages) - Christmas 2020

Another festive addition to Forces TV for the Christmas 2020 season saw special messages from families and serving military members broadcast on the channel to keep people in the services connected. These messages were dual-branded with both BFBS and Forces TV branding.


Latest Additions - 02/06/2021


Forces TV (Promo) - 2020

Another promo from 2020 on Forces TV, here promoting one of the many comedies on the channel.


Channel 4 (Pride Month) - 2021

Channel 4's Pride ident returned for June 2021, only this time updated to include additional coloured blocks to represent people of colour and transgender people.


ITV (Thomas Wolski and Urban Projections) - 2021

The final ident for the first half of June's ITV Creates batch first aired into the 7pm junction on June 1st 2021.


ITV (Thomas Wolski and Urban Projections) - 2021

Ident 5 for the June set of 'Pride Month' ITV Creates idents first aired into the 5pm junction on June 1st, and featured the shots filmed around Manchester's Canal Street again.


ITV (Thomas Wolski and Urban Projections) - 2021

The fourth ident featuring the Thomas Wolski and Urban Projections piece for June 2021 first aired into the 3pm junction on the first day of the month.


ITV (Thomas Wolski and Urban Projections) - 2021

Shots from around Canal Street in Manchester feature in the third ident for ITV Creates in June, first aired into the 2pm junction on the 1st.


ITV (Thomas Wolski and Urban Projections) - 2021

The news-safe variant of the June 2021 ident from Thomas Wolski and Urban Projections, first aired in the 1.30pm junction on June 1st.


Latest Additions - 01/06/2021


ITV (Thomas Wolski and Urban Projections) - 2021

The next new ITV Creates collaboration for 2021 launched at 6am on June 1st. The date this time coincided with the start of Pride Month, allowing for special pride idents on ITV which had not been seen since the previous 2013 look. For the collaboration filmed in Manchester, artist Thomas Wolski and Rebecca Smith under the name Urban Projections produced a monochrome piece with colours then projected over the top.


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