Latest Updates

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The first Christmas promo style after the ITV1 rename in 2001 featured an animated eskimo and stars dancing around the screen. A generic ITV1 ident basic off the same graphics package was also produced by the NPU in London, but ultimately only ended being used across the GMG North stations that year.

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The fourth ident for Gayle's week, first aired into the 2pm junction, features more construction shots of the artwork.

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The second ident for Gayle Chong Kwan's week on ITV Creates first aired into the 10.30am This Morning junction, and features more shots of the week's plastic-based artwork with a lot of flashing lighting.

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How can we add some festive cheer to our local weather on a budget? Just stick Jo in a Santa Hat and stick a snowflake wipe on! Yorkshire Weather from Christmas 2001.

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ITV Weather sees a few festive additions for Christmas 2001 with weather presenters blowing magic stars and snow in the background. The forecast itself, presented here by Sian, remains a little more traditional, although the graphics have been updated and moved to 16:9 production by now. Even the Powergen sponsorship stings feature the snow here.

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BBC Two leads into a regular 9am News Channel simulcast on May 14th, only for faults to become immediately apparent. Although the headline bed plays, no audio from the studio can be heard as a result of sound desk problems. After several moments of even the headlines freezing, the channel crashes back to a pre-record from an hour earlier, still during Breakfast at that point. The problem would be fully resolved with a studio switch a short while later.

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After the traditional mid-afternoon gap in new ITV Creates idents, the fifth one from Liz West first aired into the 7pm junction. Featuring shots of the coloured discs from various angles once more.

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Ident 3 from Liz West is the first of two featuring some construction shots. With the first transmission occurring into the 12.30 junction on 13th May.

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Back to the regular ITV logo for week 20's piece for ITV Creates, beginning at 6am on 13th May. This time around Liz West creates a piece by reflecting the logo off differently coloured discs.

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A second driving ident, desperately still hemming in their 'Enjoy The Trip' tagline as another night time drive is shown. Used once again into Saturday Night Dramas, initially appearing on broadcast from May 2019.

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3rd May 2019 saw Horror Channel mark 15 years since the launch of the original station with a special ident for the occasion.

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Melanie Sykes appears again in a short version of her ITV1 celebrity ident, as part of the 2003-2004 set.

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The fourth ident for Week 19 of ITV Creates once again aired first aired 2pm, and features more shots of the artist constructing the piece for the week.

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The second ident for week 19 of ITV Creates features more shots of the week's piece, to a different audio track. First aired at 10.30, as per the norm.

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The next slide from the launch package on Channel 5 was very similar to what had been revealed in pre-launch trailers. In it's early years, the new station quickly plumbed the depths with adult material in an attempt to bring in more viewers at a low cost, with continuity here teasing just one of their many such highlights.

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An animated next slide for ITV1 from 2003, from the first few weeks of the refreshed presentation package for September 2003. Shades of blue form and break up letters of the word 'NEXT' in the background. Complete here with the London announcement being truncated slightly early by the switch to the break from Leeds.

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Ally McCoist again in a shorter version of his ident for ITV1.

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More close up shots of the coloured liquid for ident 5 of Caroline's week on ITV Creates, first aired into the 7pm junction.

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Caroline Wright's third ITV Creates ident appeared into the 12.30 junction on April 29th, and features some of the setup for that week's ident.

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A very different ident style to start Week 18 of ITV Creates, with work by Caroline Wright. This time round people have to feature on the screen throughout to add coloured liquids into test tubes shaped like the ITV logo

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A slightly different menu from 2004 on BBC Two, this time cross-promoting things on multiple channels, without using an ECP.

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Complete with special Channel of the Year branding for 2003 here, in this ident the 2 bounces around in time to a Reggae Drum. First introduced as part of a special season on the channel, this was subsequently kept in regular rotation. Concerns over the 2 appearing backwards that had led to the re-editing of 'Fish' had clearly been dropped again by this point.

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In this yellow ident, the 2 character attempts to stick the purple BBC Two box on the screen... only for it to become attached to him instead.

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BBC Two's first ident for 2019 appeared on April 22nd and features the curve made up from lots of bouncing coloured balls, in another extreme test for video encoders. Rumours have it this one is called 'Sparky' officially, although given the amount of time people have spent arguing over the 'official' names for most of the BBC Two set since they launched, we'll still stick to our more descriptive naming scheme.

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The fifth ident for Laurie Nouchka features more close-up shots of the artwork to give a better view of the London architecture, all set to one of the lesser-used soundtracks. Following the typical pattern, it first aired into the 7pm junction on the first day.

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Laurie Nouchka's third ident, as first aired in the 12.30 junction, with some more shorts of the artist working on the piece.

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Starting off Week 17 of ITV Creates at 6am on 22nd April was work by Laurie Nouchka, with the ITV logo made up from patterned fabrics depicting London buildings.

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Indoor rock climbing, with a five logo slapped over the top of it. The basis for another mundane ident from the 2002 look.

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The end of CITV, and back to some more birthdays invision on Anglia with Birthday Club.

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An animated break bumper for Anglia. Used throughout the 90s, it features the coloured triangles of the station logo flying away.

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A next slide for Anglia in 1995, promoting Shortland Street up next. Blue-themed, with some subtle flag animation to the left hand side of the screen.

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Following the same graphical style, but this time titled 'New', to mark programming coming throughout November on Anglia.

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The fifth ident from Fiona Grady features more shots of the artist prepping the piece, and first aired into the 7pm junction on the Monday of her week.

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Fiona Grady's third ident for ITV Creates first aired into the 12.30pm junction on April 15th, featuring more shots of the art set to one of the other soundtracks from the set.

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Week 16 features the work of Fiona Grady, who uses light through coloured perspex for her interpretation of the ITV logo. Although in the first ident, the logo almost looks more like a bit of an afterthought.

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Into 1996, and trailers on Anglia have taken on a little more colour to their endboards. With a similar graphical style now being used across the United Media owned stations, different endboards exist to draw attention to themes - in this case, Drama.

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Anglia dropped their famous knight in 1988, replacing it with a fresh flag logo designed by Lambie Nairn. This refreshed look would serve them throughout the 90s, and through ownership changes, until their replacement with the generic hearts in 1999. A silent version of the ident here, although a version complete with jingle also existed.

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A sweet and simple animated advert for Fox's Glacier Mints, where a fox tries to tell us polar bears should not be on mints... to no success!

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The late John Glover closes down BBC2 for the night in April 1983, taking a look at the schedules for the next day first, before playing us out some soothing music over slides of butterflies.

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Ident 5 from CJ Mahony first aired into the 7pm junction on the 8th (recording here from an overnight repeat). Featuring very brief and staged shots of the artist 'putting up' the work again, set to a different soundtrack, but otherwise very similar to ident 4.

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CJ Mahony's third ITV Creates ident first aired into the 12.30 junction on April 8th, and features the art from different angles with a different audio track.

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Week 15 of ITV Creates began at 6am on April 8th with work by CJ Mahony. This time the ITV logo is made up of large wall boards viewed from above.

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Although 5 'satisfying' idents were produced for the Born Digital season, only 4 actually aired during it. The fifth finally appeared a few weeks later at the start of April instead, with any references subsequently talking about it only describing them as 'satisfying' now. This one features another block of (presumably) sand being sliced. With the batch of idents being so generic in nature and making no real reference to the season they'd come with, it was little surprise that they were kept in the rotation from March onwards, providing BBC Four with with a mini-refresh on the cheap.

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Computer rendered survival-themed objects appear in this long version of another DMAX Germany sting.

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The ECP style for DMAX Germany in 2019. Entirely graphical in nature here, without any continuity present.

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A longer version of the motoring sting for DMAX, with more computer-rendered objects appearing in the longer runtime.

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The programme Treehouse Masters makes up the theme for another DMAX Germany sting.

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A longer formup version of the Alaskan Bush People sting for DMAX Germany. Beware those flying axes!

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The Discovery-owned entertainment channel DMAX launched in Germany in September 2006, replacing the XXP channel that had been purchased that year. With a heavy slant towards adventure and motoring shows often produced by Discovery US and redubbed in among some homegrown fare, the channel has since been replicated in other markets due to the success in German speaking countries. Idents are rarely used for programming with the channel employing accelerated flow techniques around starting junctions, so channel branding relies on stings during internal breaks. In 2019 various lengths featured, with characters from shows or sometimes just general objects flying in a reverse explosion to form the DMAX logo. Each sting can be used with the words 'Werbung' overlaid for breaks or sometimes with the channel's tagline on the end.

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Stuffed animal toys in a gym for another Adult Swim Fridays sting. Shortly after launch of the strand on E4, the second black Adult Swim logo was moved to allow the insertion of an additional sponsorship message for Peperami.