~ ITV3 ~

ITV3, the latest channel to join the ITV family, launched on Freeview, Cable and Satellite (after a hasty and messy 11th hour closure of the highly popular Granada Plus channel) at 9pm on November 1st 2004. Aimed at a more mature audience, the channel features a mix of films and dramas drawing heavily upon the vast archive of the various companies ITV acquired over the years.

For those still mourning the loss of the individual production company logos from all ITV programming since November 2004, the excessive policy of pretending everything was made by Granada/ITV, as is done on the parent channel, isn't quite as rigidly enforced here.

ITV3 (2004 - 2006)

ITV3 - The Launch 1/11/2004

In the last hour before launch, a huge countdown began, similar to that which marked the launch of channel 5. Given that, and all the promotion ITV had been giving the channel in the run up to launch, you might have expected a nice big welcome to the screen. Alas it was not to be. The launch turned out to be a rather damp squib consisting of an ident, and straight into programming.

ITV3 2004 - Frost

David Jason in an 'A Touch of Frost' ident, one of the programs which will feature heavily on the new channel.

ITV3 2004 - Promo

An example of the new trailer style. That spinning cube at the beginning is nice enough anyway!

ITV3 2004 - Promo B

An alternative endboard style for this ITV3 promo.

ITV3 2004 - Break Bumper

A break bumper, advertising 'Hack Mondays', one of the many programming strands on the channel at launch.

ITV3 2004 - Break Bumper 2

A generic version of the break bumper, without any mention of programming strands.

ITV3 2004 - Ident '3'

A third ITV3 ident, this time featuring a giant '3'. Giant 3? Someone should tell tell them Yorkshire tried that with Tyne Tees eight years earlier, and it didn't go down too well!

ITV3 (2006 - 2013)

ITV3 - 2006

The ITV3 package remained mostly untouched until January 16th 2006, when the complete rebrand of the ITV network was brought in. A more stylish look to the idents for ITV's third channel to reflect their more mature target audience. Reds mix in with assorted imagery, in keeping with the red logo in the bottom left. All we need now are some dancers!

ITV3 - 2006

What's the time Mrs Random Obscure Ladybird?

ITV3 Break Bumper - 2006

Break Bumper for ITV3, in the style of book pages turning.

ITV3 Break Bumper - 2006

An alternate style bumper, where the pages turn the other way!

~ Acknowledgements ~