~ 5USA ~
Five USA has seen a little more stablity in its lifetime than sister channel Five Life/5*/Insert name this week. Having been initially launched as Five US, the only real changes its seen to the name in that time have been to match the style of naming for the parent Channel 5 (ie either Five or 5), and to add an 'A' to the end at one point. The channel remit has also remained fairly consistent, designed to show the best of Channel 5's American Imports.
Five US (2006-2009)
Five US - Christmas 2008
Five US first introduced this ident for Christmas 2006, and then continued to use it for nearly every christmas afterwards for the next decade, shown here in 2008. Happy Holidays text features alongside a giant Five US logo. Keen to get maximum value out of this, the ident even continued to be used at Christmas right through until 2015 despite the various channel rebrands with just a new FiveUSA or 5USA logo added in and the 'Happy Holidays' text sometimes removed.