E4 - 2013-2018

In 2013, after 6 long years, the presentation package on E4, Channel 4's spinoff entertainment channel targeting a younger demographic, was refreshed. Out went the surreal idents with teddy pigs to be replaced with... well... a different set of surreal idents. This time round, each ident features a character referred to as Eefer and his dog in various locations and situations. Although the plans were to try and turn Eefer into something of a mascot for the channel, the concept was never really developed further beyond the initial launch set of idents.

E4 (Cafe) - 2016

After the 2013 rebrand, each ident features a character referred to as Eefer and his dog in various locations and situations. Text and graphic elements in each ident were designed to be replaceable, theoretically allowing the set to be easily updated to remain topical as time goes on. Although this facility ultimately ended up being little used by the station.


E4 (Student Digs) - 2016

Eefer settles down to watch television in his student digs, complete with multiple throwbacks to the previous presentation package. In this 2016 example, some of the changeable text areas have been used to add their 'Channel of the Year' accolade. Meanwhile The Big Bang Theory has taken over the mantle from Friends as the programme they often make tongue in cheek references about the number of repeat showings on the channel.


E4 (Caravan Park) - 2016

Eefer is having a barbeque on a caravan park, again complete with the 'Digital Channel of the Year' tagline.


E4 (Slide) - 2016

An example of the general slide style used by E4 from the 2013 rebrand onwards. This particular example follows the airing of the We're The Superhumans Paralympics trailer and although the audio announcement itself is shared across all channels, the onscreen text is updated to match the brand of the channel airing it.


E4 (Promo) - 2016

A trailer for a selection of different programmes coming up on E4 over the summer on 2016, this time grouped under a very loose 'E4 Summer Stay-cation' strand.


E4 (ECP) - 2016

End Credit Promotions on E4 remained very similar after their 2013 rebrand, just updated to use their new 'pinboard' style of graphics and fonts.


E4 (E-Sting - Wooly Package) - 2015

The E-Stings concept survived almost completely unchanged after the 2013 rebrand - the only real change being the font at the end being updated to the new house style, but retaining the same sound effect. This E-sting was introduced as part of the 2015 competition, and features an old lady giving a very special gift. Despite the usual 2 year cycle of the E-Sting competition, no new competition was held in 2017, with the 2015 batch continuing beyond this, before they were dropped completely with the 2018 rebrand of the channel.


E4 (E-Sting - Chameleon) - 2015

Another 2015 E-Sting competition entry. This time, a chameleon gets more than he bargains for.


E4 (E-Sting - Breakdance) - 2015

Some animated breakdancing for this E-Sting, from the 2015 competition.


E4 (E-Sting - Cut Out Chaos) - 2015

Introduced after the 2015 competition, this E-Sting features a variety of cut out images cycling through before finishing on the E4 logo.


E4 (E-Sting - Animal House) - 2015

Footage of various animals is mixed in with drawn elements to create the 'Animal House' E-Sting, from the 2015 competition.


E4 (E-Sting - Belly of the Whale) - 2015

Showing what happens inside the belly of an E4-shaped whale for this E-Sting. Proof of the terrible effects upon wildlife that marine pollution has.


E4 (E-Sting - Estore) - 2015

Russian dolls almost inexplicably sat among some shopping for this E-sting from the 2015 competition.


E4 (E-Sting - Sheep Sucking) - 2015

Just some sheep innocently grazing in the field, until a giant vacuum comes along of course!


E4 (E-Sting - Eggstore) - 2015

A guy, in a truck covered in speakers, hauling a giant egg, all features this 2015 E-Sting. You just know it represents E4 due to all those E4 logos on it!


E4 (E-Sting - Graham Flannel) - 2015

Internet sensation (probably) Graham Flannel for E4 this time. Some puppetry, a flyswatter, and a laugh not-borrowed-from-The-Simpsons for this 2015 E-Sting.


E4 (E-Sting - Moo-Tings) - 2015

One cow spurting milk on another cow, whilst a third cow flies past in the background. It's either the plot to a dodgy adult film, or the plot for another 2015 E-Sting - you decide!


E4 (E-Sting - Shadow) - 2015

Rabbit, Fox, Horse - the less well known variant of Rock, Paper, Scissors. Silhouettes of various animals morph on the wall, before finishing with an E4 logo for this E-Sting.


E4 (E-Sting - Whack-a-shark) - 2015

An octopus whacks a variety of sharks, until a larger shark appears to sort things out.


E4 (E-Sting - Sloth Party) - 2015

From that brief era where sloths were very popular, a bunch of them hold a party in this E4 E-Sting, brought in with the 2015 batch.


E4 (Timeless - In Colour) - 2016

In order to countdown to the launch of their new series Timeless, in December 2016 E4 gave their idents some retro treatment. From the 8.30 junction, and we're hovering around the late 60s/early 70s for the channel.


E4 (Timeless - Black and White) - 2016

Even further back into the depths of time for the 9pm junction, and this time it's an era of black and white filmstrips. With authentic period Twitter signage!


E4 (Break - Celebs Go Dating) - 2017

In place of some E-Stings, special break bumpers in September 2017 to mark the third series of Celebs Go Dating on E4. Callum Best features in this one.


E4 (Break - Celebs Go Dating) - 2017

Another special break bumper for Celebs Go Dating. Georgia Toffolo in this one.


E4 (Break - Celebs Go Dating) - 2017

Yet another break bumper for Celebs Go Dating on E4. Frankie Cocozza in this one.


E4 (Break - Celebs Go Dating) - 2017

A fourth Celebs Go Dating break bumper for E4. Bobby Norris in this one... Apparently!


E4 (Break - Celebs Go Dating) - 2017

Another Celebs Go Dating bumper, this time featuring Charlotte Dawson.


E4 (Break - Celebs Go Dating) - 2017

Sarah-Jane Crawford in this Celebs Go Dating breakbumper.


E4 (Break - Celebs Go Dating) - 2017

James Argent runs his hand through his hair in another exciting E4 bumper for Celebs Go Dating.


E4 (Advertising Premiere) - 2017

A short sting used to introduce an advertising premiere on E4 in September 2017. Similar to how they sell advert premieres on the main Channel 4, during big shows (by E4 standards), they'll sometimes push a special premiere of an advertising campaign - here for Visit Scotland.


E4 (Big Bang Theory Continuity) - 2017

An evening of special continuity from Kunal Nayyar (known onscreen as Raj in the show) on E4 in order to mark the start of the 11th season of The Big Bang Theory in the UK on October 12th 2017. After a regular menu for the evening, a quick Q&A session starts over the café ident.


E4 (Big Bang Theory Continuity) - 2017

Kunal Nayyar again providing the full link over the E4 Hill Walking ident, to mark the start of a new season of The Big Bang Theory.


E4 (Big Bang Theory Continuity) - 2017

A third link from Kunal Nayyar (Raj) to mark the start of The Big Bang Theory Season 11, this time over the Canal ident.


E4 (Big Bang Theory Continuity) - 2017

Kunal Nayyar (Raj from The Big Bang Theory) in another link for E4 over the Café ident again.


E4 (Promo) - Christmas 2017

E4's endboard sees some additional festive adornments for 2017, in a season which featured little other Christmas presentation for the channel.


E4 (Break - Logo) - 2017

One of several generic E4 break bumpers, most commonly used for internal breaks in shows. Each feature the purple 'pinboard' background, and a large E4 logo focussed on in a different way. In this variant, there's a rapid right to left pan around the logo.


E4 (Break - Logo) - 2017

Another spin, but from different angles and directions in this generic E4 break bumper.


E4 (Break - Logo) - 2017

The E4 logo starts off upside down in this break bumper, but one quick spin later, and that's fixed.


E4 (Break - Logo) - 2018

Another generic E4 bumper, this time with the logo starting out of focus before becoming clearer.


E4 (Break - Logo) - 2018

A close up version of the E4 logo slowly moves from the right hand side towards the left in this short break bumper.


E4 (Break - Hill Walking) - 2018

For the internal breaks on shows without sponsors, shortened versions of the main ident set are sometimes used in order to break up the show from channel promos. Here a few seconds of Hill Walking is shown.


E4 (Break - Student Digs) - 2018

The Student Digs version of the break bumper.


E4 (Break - Canal Boat) - 2018

Another short break bumper, this time based on the Canal Boat ident.


E4 (Break - Celebs Go Dating) - 2018

With the return of a fourth series of Celebs Go Dating on February 4th 2018, E4 reprised their white break bumper idea, with the cast of the latest series featured instead. This time round, most of them even get two different shots in rather than just one. Gemma Collins stars in this one.


E4 (Break - Celebs Go Dating) - 2018

Talia Storm with a balloon and a microphone for this Celebs Go Dating bumper.


E4 (Break - Celebs Go Dating) - 2018

Sam Thompson, another Made in Chelsea star, appears in this break bumper with a ballpit.


E4 (Break - Celebs Go Dating) - 2018

Ollie Locke appears in this E4 bumper for Celebs Go Dating. Along with a lobster.


E4 (Break - Celebs Go Dating) - 2018

Michael Thalassitis appears in this E4 bumper for Celebs Go Dating. Apparently some items of clothing have failed to appear with him, much to his surprise!


E4 (Break - Five Star Hotel) - 2018

Not long after the end of Celebs Go Dating, more special break bumpers were introduced in March 2018 on E4 to promote the next celeb 'reality' show to roll off the conveyor belt, named Five Star Hotel. Not even an E4 logo in sight this time around, just Joey Essex dressed in purple.


E4 (Break - Five Star Hotel) - 2018

Lydia Bright in another break bumper based on the Five Star Hotel series.


E4 (Break - Five Star Hotel) - 2018

Ashley Cain appears in a third Five Star Hotel break bumper for E4.


E4 (Break - Five Star Hotel) - 2018

Holly Hagan appears this time round in an E4 break bumper for Five Star Hotel.


E4 (Old Look Anno) - 2018

Sad times as it's confirmed Eefer and his dog are heading off to a retirement home on that scummy bus, with a shiny new logo coming the following day. Broadcast in the 11.30pm junction on September 26th.


Acknowledgements

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