BBC One 2002-2006
On Good Friday 2002 (29th March) the BBC finally said goodbye to the their trademark symbol for over 3 decades. Out went the much loved globe (in the final balloon form) to be replaced with idents featuring various forms of dance, designed to represent the wide ranging audience that the BBC now serves according to the marketing blurb of the time. At the same time, the BBC clock disappeared from our screens, probably never to be seen again. Spearheading the new look was a new promotional campaign advertising BBC1 as 'The One' - this was teased out over the following weeks.
BBC One (29/3/2002-6/10/2006)
BBC One - First New Look Promo
Just before 9.00am on 29/3/2002, after the Breakfast programme finished, we got our first glimpse at the new red BBC1 box. Designed to follow a visual style already introduced on BBC2 and BBC4, but deviating from it by being on the left hand side. This particular ad was double produced, as we'd seen it in the old style for a few days beforehand.
BBC One - 'The One' Snippet
Still coming up to 9.00am, and after the first new look ad, we got to see a snippet of the new 'The One' promotion. Basically a guy drops from the sky and not a lot else happens. This was one of several 10 second snippets shown, before the full 90 second long 'The One' ad started showing about a month later which can be seen further down the page!
BBC One - 2nd New Look Promo
BBC One - First New Ident - Capoeira
BBC One - Salsa
BBC One - Ballet
BBC One - HipHop
BBC One - Rave
BBC One - Acrobats
BBC One - Haka
BBC One - Tapdogs
BBC One - The One (Full 90 seconds)
About a month after the new look launched, the full version of 'The One' promo started showing. Basically it shows a guy desperate to get home quickly to avoid missing something on BBC One. The promo was usually attached to the beginning of a major new program, being preceded by an ident announcing something vague like like 'BBC One - Its The One'. This, for example, was shown at the beginning of the new series of Auf Wiedersehen Pet in April! Sky were later to parody this with their own version, which can be found on the Misc page.
BBC One - Music Video
When the 'red box' idents were introduced, there were initially only 8. Despite early promises of another 8 coming by the summer, this never materialised. Finally, in October 2002, a new ident was added, tying in with the start of the BBC's 'Fame Academy'. Basically, a group of people making a pop-video, with lots of red and white flashy lights. This recording is from its first airing, at 8pm on October 4th 2002, hence the announcer lets it play out clean for a while before they begin talking.
BBC One - Bollywood
BBC One 2003 - Tango
BBC One 2003 - Tai Chi
June of 2003, and another new ident finally appeared. Based upon Tai Chi, this certainly looked a lot classier than some of the other recent ones, possibly due to the lack of the cheap and tacky studio look. Being another calm and serene ident, it added to the set appropriate for use before serious news programming. At launch, the ident initially consisted of the camera slowly rotating.