For the start of the Autumn 2003 season on September 1st, the network presentation package was refreshed on ITV1. Brand new trailers, ECPs, next slides and idents were all introduced, building upon the yellow and blue squares theme introduced the previous October. This whole package lasted just over a year, before being replaced again in November 2004.
ITV1 Generic Short (Yellow) - Sept 2003
ITV1 Generic Short (Blue) - Sept 2003
ITV1 (Next) - 2003
An animated next slide for ITV1 from 2003, from the first few weeks of the refreshed presentation package for September 2003. Shades of blue form and break up letters of the word 'NEXT' in the background. Complete here with the London announcement being truncated slightly early by the switch to the break from Leeds.
ITV1 (Ant and Dec) - Sept 2003
ITV1 (Ant and Dec V2) - Sept 2003
ITV1 - Sept 2003
ITV1 (Pauline Collins) - 2003
A short version of a celeb ident, this time featuring Pauline Collins.
ITV1 Generic - Xmas 2003
ITV1 (Corrie) - Xmas 2003
ITV1 (Emmerdale) - Xmas 2003
ITV1 - Long Blue 2004
ITV1 (Melanie Sykes - Long) - 2004
ITV1 (Melanie Sykes - Short) - 2004
Melanie Sykes appears again in a short version of her ITV1 celebrity ident, as part of the 2003-2004 set.
ITV1 - 2004
ITV1 - 2004
ITV1 (Emmerdale) - 2004
ITV1 (Newsreaders) - 2004
ITV1 Brits - 2004
As with past years, ITV commissioned a set of special idents for the Brit Awards. In keeping with the trend, the 2004 set were bigger and better than the previous year, featuring various 'acts', as well as a remixed version of the ITV1 signature notes. Sadly, the long versions of these idents were very rarely seen over the two days they were on the air.
ITV1 Hell's Kitchen - 2004
ITV1 Euro 2004
ITV1 Euro 2004 Break
ITV1 (Next) - 2004
ITV1 (ECP) - 2004
The refreshed look in September 2004 brought an updated style to the ECP too. ITV were at their peak of 'how much can we cram in an ECP' with cross-channel promotions, credits moving around and video all mixed together. With a finishing shot of the Granada LWT endcap, one of the few places where the LWT name still remained for a few more months, before these were replaced by 'Granada Productions' later in the year.