CITV Channel (2006 Onwards)
Following on from the long-running afternoon strand on ITV1, and after many years of rumour and debate, CITV was finally launched as a standalone channel in its own right on 11th March 2006. The remaining afternoon strand on the main ITV channel, which had already been running on a shoestring for some time, was completely withdrawn from the main channel before the end of 2006.
With the channel receiving no brand update in the October 2022 refresh, and the lack of any marking of their 40th birthday, its future had already been in doubt for some time. But the CITV Channel was finally closed on September 1st 2023 as part of a push towards online streaming. The CITV brand was not kept for this replacement online service, however the existing presentation elements in use at the time of the channel closure continued to be used for small PSB requirement slot hidden on ITV2 mornings.
CITV (Snowman) - Christmas 2008
The 2006 rebrand had brought CITV's logo back into alignment with the current ITV logo for the first time in many years, a feature which would remain in place with subsequent corporate ITV rebrands. For Christmas 2008, the main CITV Channel idents consisted of various shapes in a Kalaiedoscope effect. In a recession, it's handy to save money by only animating a bit of the screen and letting reflections do the rest!
CITV (Toy) - Christmas 2008
CITV (Break) - Christmas 2008
CITV (Promo) - Christmas 2008
CITV (Next) - Christmas 2008
CITV - Christmas 2009
ITV's Christmas Presentation for 2009 was fairly sparse, though there is a recession going on! ITV1 saw a rehash of the same 2008 package, whilst ITV2 didn't even see any cheap sparkles added to their logo for once. ITV3/4 were similarly neglected. The CITV Channel saw more effort, probably as the channel's main branding had only changed a few months earlier and christmas is probably one time children's channels aren't short on budgets!. An example of one of the idents here.
CITV (Promo) - Christmas 2009
CITV (Break) - Christmas 2009
CITV (Break 2) - Christmas 2009
CITV (Promo) - 2013
CITV (Peacock) - 2017
With the company wide rebrand of ITV at the start of 2013, a new look was brought in to the CITV channel as well. Idents were a mix of animation mixed with live action scenes, and completely animated sequences based upon ideas from children themselves using the 'C' letter of the logo. In this one, Maria Alves sees a Peacock. This package would last through until 2018.