Channel 4 (Connections) - 1996-1999
The second main visual identity launched on Channel 4 came along in October 1996. With the imminent launch of Channel 5, 4 were keen to introduce a fresh look to their onscreen identity. As part of the rebrand, the distinctive shape of the logo was retained, however gone were the colours. Instead the logo was now contained with a series of connected circles throughout all their presentation elements, with everyday scenes being used for the main ident package. It was always going to be a tough act to follow the famous coloured blocks with them having been in use so long, and ultimately ended up not proving particularly popular with the public.
Channel 4 (Dalmations) - 1997
Channel 4 (Puppies) - 1997
Channel 4 - Christmas 1996
Channel 4 (Space Cadets) - 1997
William Shatner appears in this Channel 4 ident, providing a pre-recorded link for 'Space Cadets'. Space Cadets was a one-hit comedy panel series aired in 1997 and hosted by Bill Bailey and Craig Charles. One of the episodes had featured Shatner as a guest, hence his availability to record the link for it.