The CBeebies Channel launched in February 2002 alongside CBBC, targeted at a much younger audience. With a mix of both homegrown BBC content and acquired content, the channel proved particularly popular with parents due to the lack of advertising in use on the channel.
Branding for the channel changed little in comparison with most other BBC Channels, with the yellow blobs and branding introduced in 2002 remaining in place with only minor tweaks and additions right through until 2023, long outliving the sister green blobs that had initially launched on CBBC in 2002 too.
CBeebies (Bugs) - 2002
CBeebies launched using a yellow version of the blobs, as a counterpart to the green ones that had launched the CBBC channel at the same time. These same characters were used on various animations and stings on the channel, with the overall branding package long outlasting the package on CBBC. This short animation was used to cut between invision studio shots, with 3 different versions featuring at launch - one for each of the bugs!
CBeebies (Advert) - 2002
CBeebies (Kerwizz) - Christmas 2008
CBeebies (Promo) - Christmas 2008
CBeebies - Christmas 2009
CBeebies (Promo) - Christmas 2009
CBeebies (Promo) - 2021
Unlike other channels, CBeebies and CBBC didn't receive a refresh to their logos or branding in the phase one BBC logo 'chameleon' rebrand of October 2021. However towards the very end of the year elements of the updated branding appeared on promos to aid the smooth flow between trailers when used on other BBC stations with the CBeebies logo now taking the newly positioned BBC blocks resulting in the logo now looking like a much sadder. This logo also made it to print media, however no other branding on the channel was refreshed.
CBeebies - 2023
Despite the refreshed blocks logo appearing in promotional material, a full refresh of the CBeebies channel using it never materialised with the same package that had been in use with only minor updates since 2002 remaining. Finally on March 15th 2023 a complete refresh was launched across both CBBC and CBeebies introducing more of the 'Chameleon' flow approach. It also saw the interstitial logo totally dropped in favour of a more textual creation, with the channel's character being created by the branding outside the logo instead. The yellow blobs were modernised with 'squarer' blobs taking on the role of the animated BBC blocks in trailers, keeping a familiar device for the young audience while also bringing it into 2023.