BBC Sport - 1991

The corporate BBC sport ident from the early 90s. A simple affair where a powerful piece of music accompanies a logo which may have escaped from a box of Ariel Automatic.

BBC Embassy World Snooker - 1991

From The Crucible Theatre in Sheffield, the BBC brings coverage of the Embassy World Snooker Championship in 1991.

BBC Sport - 1994

A few years later, and although the music and general concept behind the BBC Sport logo remains the same, the quality of the computer rendered graphics have moved on.

BBC Snooker - 1994

BBC Embassy World Snooker once more, this time dating from 1994, but still from The Crucible Theatre, Sheffield.

BBC Sport (Promo) - 1999

Promoting their upcoming Wimbledon coverage, a BBC Sport branded promotion from June 1999.

BBC Euro - 2004

Euro 2004 from the BBC.

BBC Sport (Snooker) - 2005

Snooker meets Robot Wars in an attempt to make the sport look more hardcore in this 2005 set of titles. Here for the Rileys Club Masters at Wembley Conference Centre. By this point the consistent yellow branding for BBC Sport had been adopted throughout their graphics.

BBC News Channel (Sportsday) - 2013

To fill the regional slot on the News Channel simulcasts of the main BBC One bulletins, an extended version of their sports news coverage is presented from studios up in Salford, with branding more closely aligned to BBC Sport than BBC News. The opening titles to Sportsday from 2013.

ITV Sport (Rugby Promo) - 1993

A short ITV Sport branded promotion for the first Rugby World Cup Sevens in 1993. Animated characters make up the majority of the trailer which was airing here about a month before the tournament.

ITV Sport Classics - 2000

From the dead overnight slot where no one really cared about ITV brand consistency comes ITV Sport Classics. A reshowing of classic sports footage designed to cheaply fill up night time broadcasting hours. Although aired here in 2000 so nearly 2 years after the lowercase itv logo had been introduced, the highlights show itself had been edited together in the mid-90s so continues to use the 1989-1998 IT\* Sport branding. The programme was also a rare chance to see a London News Network production outside of the capital, albeit credited with the somewhat crudely edited 'London Sports Network' endcap instead.

Eurosport 2003

And now for a collection short idents from British Eurosport. Each of them features animated figures in sporting situations.

Eurosport 2003

Version 2...

Eurosport 2003

About to kick a ball...

Eurosport 2003

A running variant.

Eurosport 2003

A 5th version, with some hurdling.

Eurosport 2003

This time our sporting stick-man hero plays tennis.

Eurosport 2003

Another tennis variant, this time hitting the camera.

Eurosport 2003

Another tennis version. I almost have to think this little stick guy cannot be serious!

Eurosport 2003

Hammer throwing this time.



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