Sports

The corporate BBC sport ident from the early 90s. A simple affair where a powerful piece of music accompanies a logo which may have escaped from a box of Ariel Automatic.

A few years later, and although the music and general concept behind the BBC Sport logo remains the same, the quality of the computer rendered graphics have moved on.

A short ITV Sport branded promotion for the first Rugby World Cup Sevens in 1993. Animated characters make up the majority of the trailer which was airing here about a month before the tournament.

From the dead overnight slot where no one really cared about ITV brand consistency comes ITV Sport Classics. A reshowing of classic sports footage designed to cheaply fill up night time broadcasting hours. Although aired here in 2000 so nearly 2 years after the lowercase itv logo had been introduced, the highlights show itself had been edited together in the mid-90s so continues to use the 1989-1998 IT\* Sport branding. The programme was also a rare chance to see a London News Network production outside of the capital, albeit credited with the somewhat crudely edited 'London Sports Network' endcap instead.

Version 2...

A running variant.

This time our sporting stick-man hero plays tennis.

Another tennis version. I almost have to think this little stick guy cannot be serious!

Euro 2004 from the BBC, sent in by Iam again.