Sports

The corporate BBC sport ident from the early 90s. A simple affair where a powerful piece of music accompanies a logo which may have escaped from a box of Ariel Automatic.

A few years later, and although the music and general concept behind the BBC Sport logo remains the same, the quality of the computer rendered graphics have moved on.

A short ITV Sport branded promotion for the first Rugby World Cup Sevens in 1993. Animated characters make up the majority of the trailer which was airing here about a month before the tournament.

And now for a collection short idents from British Eurosport, all sent in by Iam Burn. Each of them features animated figures in sporting situations.

About to kick a ball...

A 5th version, with some hurdling.

Another tennis variant, this time hitting the camera.

Hammer throwing this time.

To fill the regional slot on the News Channel simulcasts of the main BBC One bulletins, an extended version of their sports news coverage is presented from studios up in Salford, with branding more closely aligned to BBC Sport than BBC News. The opening titles to Sportsday from 2013.