Meridian was a latecomer to the ITV scene, and as a result lasted a relatively short space of time on air as a full time brand in the region. Taking over from TVS as franchise holder on January 1st 1993, Meridian was the last regional franchise holder for the South and South East, and soon carved itself quite a niche in children's programming throughout the 90s. Being part of the United News and Media stable from early in its life, due to purchases by the parent consortium, the station eventually ended up in the hands of Granada in 1999. With the consolidation of ITV branding between Granada and Carlton in 2002, the Meridian name was dropped to appearing on little more than the regional news less than 10 years after it had launched. Like several other ITV regions, the name only remains on news bulletins for the area now.