ITV4 launched in November 2005 with a more 'male' skewed target audience, despite the already present Men & Motors channel owned by ITV which also continued broadcasting for several more years. A bit of an oddity in the branding stakes, at launch the channel carried the new ITV logo 2 months before the complete rebrand of ITV in January 2006. After a few packages using this logo, it was to see a complete rebrand at the same time as everything else in the next corporate ITV rebrand in 2013 though.

ITV4 - 2009

A large ITV4 logo is brutally attacked by another 4 for an ident. If you recognise anything from this Crimewatch reconstruction, please get in touch!

ITV4 (Break) - 2009

In this break bumper, the 4 is being hotly pursued by the police. Presumably for all those attacks on defenceless ITV4 logos!

ITV4 (Break) - 2010

One 4 knocks another 4 out of its coveted spot in the ITV4 logo.

ITV4 (Promo) - 2010

The promotional style for ITV4 from 2010.

ITV4 (Superhero) - 2017

ITV4 saw a new set of idents and a new logo as part of the corporate ITV rebrand in 2013. Out were the computer rendered idents in favour of films showing dreamy sequences. A man proves hanging some washing on the line is a job for true superheroes in this ITV4 ident.

ITV4 (Car) - 2017

Crashing a solid gold luxury car into a swimming pool in this ITV4 ident.

ITV4 (Trophy) - 2017

A team are celebrating the win of a trophy in this ITV4 ident, with fireworks and tickertape to tax those MPEG2 encoders.

ITV4 (Cycling) - 2017

Becoming a part of the big cycling race in this ITV4 ident... well, kindof.

ITV4 (Kung Fu Movie) - 2017

Re-enacting an old Kung Fu Movie with some top quality and realistic special effects for this ITV4 ident.

ITV4 (Boxes) - 2017

Driving a car at high speed into a big pile of boxes. Milk floats were unavailable during filming.

ITV4 (Break - Tennis) - 2017

An ITV4 break bumper, with paper folding over to cover the word 'Tennis'.

ITV4 (Promo) - 2017

The ITV4 promo style from 2017. And if you were wondering where those wallpaperers had gone after being sacked from E4, wonder no more.



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