~ TTTV Next Continuity ~
It's a hard fact for commercial broadcasters that most people will change the channel during the breaks. They can't stop people doing it, however by teasing the viewer about what is coming up next, there's a chance they'll stay watching. That's where next slides come in. Here are just some of Tyne Tees' next links over the years.
Tyne Tees (Next) - 1984
The late Allan Cartner provides continuity in mid 1984, just after the end of Crossroads on Tyne Tees. There's a full run down on what's coming up over the evening on the station, before finishing off with a regular next slide. Also included is a still of the Channel 4 blocks whilst he details what's coming up next there. With the IBA still being in charge and the fourth station's revenue still going to ITV regions at the time, they had no qualms on announcing what was coming up on the other independent channel.
Tyne Tees Next - 1987
Tyne Tees Next - 1987 V2
Tyne Tees Next - 1989
Tyne Tees Next - 1990
Tyne Tees Next - 1991
After the Generic Look was dropped completely in 1991, Tyne Tees introduced this slide to accompany their new ident. Clearly the slide was still based on the same template as above! The announcer this time is Clem Shaw, who did a brief stint on Tyne Tees between 1991 and 1992. (Thanks to Jase for that info)
Tyne Tees (Next In Vision) - 1992
Here are two clips from 1992. The first next link is in-vision, and is done by veteran Tyne Tees announcer Bill Steel. The North East station were very heavy users of invision presentation. Even after the takeover from Yorkshire Television, they retained it as long as possible into the 90s, with it only finally disappearing with the closure of the Newcastle continuity department in 1995 when transmission was moved to Leeds.
Tyne Tees Next - 1992 (Out-of Vision)
Tyne Tees Next - Xmas 1992
Tyne Tees Next - 1993
Tyne Tees Next - 1994
Tyne Tees Next - Xmas 1994
Tyne Tees Next - 1995
ITV End Credit Promotion - 2001
We fast forward several years, and see an example of the new 'Whats On' adverts. Since the beginning of 2001, ITV has begun standardising the endings to all of its programmes, leaving a space to show whats coming on next or later, during the credits of a programme; something known as an End Credit Promotion. This saves wasting valuable advertising time in the break, and *apparently* stops people turning over. This example is from the end of an episode of Crossroads, and on it you can see the ITV announcer advertising a programme later in the evening.
ITV Nighttime Next - 2001
ITV1 End Credit Promotion - 2002
With the ITV1 relaunch in October 2002, the credits and ECPs changed dramatically. Now, credits are designed so they can be shrunk to a column, allowing the announcer to advertise a programme menu on the right. Notice the slight cheating with regards to the regional news, simply saying 'News Hour' onscreen, with the announcer advertising 'The latest news from your region'. This is from the end of Popstars, at just before 5.30pm in the evening.