ITV Promotions (1989 Onwards)

Prior to 1989, 'ITV' promo branding tended to be adhoc (if mentioned at all) and usually followed the house style of the region who'd produced it. Here Granada provide the Christmas 1987 trailer style for 'ITV', which was picked up and used by quite a few other regions that year. This same style was also heavily used for local presentation elements in the North West, with the background image being used in several other regions for their IVC backdrop. This particular promo gives a rundown of the evening's shows for Sunday December 27th.

Another launch-week 1989 generic promo, this time promoting the first Tuesday schedule under the new regime. Once again the trailer uses elements of the 'Get Ready for ITV' theme, as well as large animated ITV logos this time in yellow.

A non-festive advert from throughout the first generic era, dating from 1990. In this particular trailer, it uses the ITV logo in the corner, however many of the adverts of that era didn't follow this pattern. Endboards tended to be designed adhoc too.

A trailer from 1991 promoting the upcoming adaption of Great Expectations to the network. Most trailers from this era lacked any consistent network branding style, depending very much upon which region had originally produced it.

Another attempt to bring a consistent trailer style popped up in early 1993, although small variations would still creep in depending on the region producing the trailer for the network. The ITV logo now appears rendered in a black oblong, as would details such as dates and times usually, alongside a line of coloured blocks on the endboard. This same palette of colours was also then used to add a splash of life to surreal art filmed segments that would appear at the start of the promos. Yorkshire Television in particular made heavy use of this package, adapting it for use on other locally branded pres elements in early 1993 too. Blue and Red are used alongside a crime scene here, appropriately to promote The Bill.

The colours green and purple, and a man shaving himself feature as the wraparound to another trailer in the 1993 ITV promo style. Here promoting Barrymore.

Further into 1998, and the stencil-effect was dropped for a completely white logo in the top left. An attempt at a standardised endboard is also in use, although the style for these still tended to change often.

From the first week of the controversial move of the ITV News to 11pm, ITV are on the charm offensive to convince you of the amazing new programming this will bring you to the 10pm slot. Trailers are adorned with special 'What's New At Ten' branding.

An extended playout of ITV's Christmas 1999 promo sting to lead into a trailer for Who Wants To Be A Millionaire. For Christmas 1999, the National Promotions Unit in London used a fairy shaped tag character as their mascot. This same character was also added to the hearts idents in several regions, with the hearts package only having launched a month earlier.

With the introduction of the new lowercase ITV logo and initial hearts branding towards the end of 1998, the stencil-effect returned as part of the new NPU trailer style. Although the positioning of the logo remained consistent for several years after this, the endboard style would be updated several times. This promo is an example from 2001, for one of Barrymore's late shows before his fall from fame for ITV.

One of the most heavily promoted things to coincide with the ITV1 rebrand was the launch of The Premiership. What with ITV having managed to clinch the right to screen premiership highlights from the BBC, they were keen to put it out in an early evening timeslot for the whole family. Things didn't quite work out for them unfortunately...

An alternative intro to this Christmas 2001 promo from ITV1. The Eskimo animation is similar, only this time with different sounds, and a lack of the word 'Christmas'.

Another ITV1 advert, shown just before 1pm on the first day of the centralised ITV celebrity look, and giving us a look at the new endboard.

The lacklustre re-edit done to the idents for the first Christmas post-centralisation may have looked awful. However ITV had some nicely done graphics in use on the promos. This is a typical example with the reindeer.... looking at those damn shooting stars again!

Piers Morgan crosses ITV breakfast shows, in an early appearance on This Morning. A trailer here promoting the show, devoid of any ITV branding as was common style for the daytime shows on the channel.

An example of the festive promo style for Christmas 2004. The first in the post-celeb era for ITV1, and instead of celebrities you have a small bunch of animated characters in the ITV1 colours.

Another full scale rebrand and logo for ITV1 in 2006 brought with it another brand new trailer style. Shown here promoting 'Holiday Showdown'.

Programme promotions on ITV1 are given some similar festive sparkle.

The Christmas promotion style from ITV1 in 2011 saw the same animated characters as were being used on idents added to the trailer endboards.

2013 saw another new logo for ITV, and an accompanying update to the trailer style. In 2017, ITV tweaked their existing promotions to see the endboard text enlarged. Possibly for the benefits of more legible thumbnails in online sharing, or possibly for those people watching ITV on the television across the street.

A purple and grey stack of cards in another promo, here for the return of Who Wants To Be A Millionaire.