ITV Promotions (1989 Onwards)

Prior to 1989, 'ITV' promo branding tended to be adhoc (if mentioned at all) and usually followed the house style of the region who'd produced it. Here Granada provide the Christmas 1987 trailer style for 'ITV', which was picked up and used by quite a few other regions that year. This same style was also heavily used for local presentation elements in the North West, with the background image being used in several other regions for their IVC backdrop. This particular promo gives a rundown of the evening's shows for Sunday December 27th.

Another launch-week 1989 generic promo, this time promoting the first Tuesday schedule under the new regime. Once again the trailer uses elements of the 'Get Ready for ITV' theme, as well as large animated ITV logos this time in yellow.

The first Christmas under the new IT\* generic look brought with it an entire kit of festive branding too as hopes were still high of it being a success at this point. Here an ITV branded promotion for just some of the highlights to come on the network over the festive season.

An animated network style for ITV to mark in the New Year crossover from 1990 to 1991. Here advertising a programme for New Year's Day 1991.

A promo showing the network festive trailer style for 1991. Although it was still up to individual regions whether they took these trailers or not, at the time most of them would.

Another attempt to bring a consistent trailer style popped up in early 1993, although small variations would still creep in depending on the region producing the trailer for the network. The ITV logo now appears rendered in a black oblong, as would details such as dates and times usually, alongside a line of coloured blocks on the endboard. This same palette of colours was also then used to add a splash of life to surreal art filmed segments that would appear at the start of the promos. Yorkshire Television in particular made heavy use of this package, adapting it for use on other locally branded pres elements in early 1993 too. Blue and Red are used alongside a crime scene here, appropriately to promote The Bill.

The colours green and purple, and a man shaving himself feature as the wraparound to another trailer in the 1993 ITV promo style. Here promoting Barrymore.

Further into 1998, and the stencil-effect was dropped for a completely white logo in the top left. An attempt at a standardised endboard is also in use, although the style for these still tended to change often.

From the first week of the controversial move of the ITV News to 11pm, ITV are on the charm offensive to convince you of the amazing new programming this will bring you to the 10pm slot. Trailers are adorned with special 'What's New At Ten' branding.

An extended playout of ITV's Christmas 1999 promo sting to lead into a trailer for Who Wants To Be A Millionaire. For Christmas 1999, the National Promotions Unit in London used a fairy shaped tag character as their mascot. This same character was also added to the hearts idents in several regions, with the hearts package only having launched a month earlier.

With the introduction of the new lowercase ITV logo and initial hearts branding towards the end of 1998, the stencil-effect returned as part of the new NPU trailer style. Although the positioning of the logo remained consistent for several years after this, the endboard style would be updated several times. This promo is an example from 2001, for one of Barrymore's late shows before his fall from fame for ITV.

One of the most heavily promoted things to coincide with the ITV1 rebrand was the launch of The Premiership. What with ITV having managed to clinch the right to screen premiership highlights from the BBC, they were keen to put it out in an early evening timeslot for the whole family. Things didn't quite work out for them unfortunately...

An alternative intro to this Christmas 2001 promo from ITV1. The Eskimo animation is similar, only this time with different sounds, and a lack of the word 'Christmas'.

An ITV promo from the very first series of I'm A Celebrity Get Me Out Of Here in August 2002 - a show which would go on to become a staple of the autumn schedule on the channel for the next few decades.

Another ITV1 advert, shown just before 1pm on the first day of the centralised ITV celebrity look, and giving us a look at the new endboard.

The updated 2003-2004 promo style for ITV features more of the glassy squares. A 'New For 2004' graphic also features at the very start of this trailer, due to its airdate early in January 2004, although the rest of the trailer otherwise follows the house style from the era.

An example of the updated trailer style after the 2004 rebrand for ITV1. Not all that much has changed, apart from the endboard.

A special ITV50 branded trailer, used as part of ITV's 50th anniversary celebrations. Similar to the ident, the trailer style looked like it had been designed during the earlier celeb look, departing from the separated ITV logo that had been introduced in 2004.

Some festive tweaks to the yellow ITV1 trailer style for Christmas 2006.

Featuring Ant and Dec, a promotion from April 2010 to highlight the launch of the new ITV1 HD channel and what it brings to the existing ITV1 service.

The trailer style for Christmas 2012 features some of the same clockwork themeing and the gold ITV1 logo that were in use on the main idents for that year. This was also to be the last Christmas before yet another full ITV rebrand.

Other presentation elements on ITV took on a 'paper cutout' effect from January 1st 2019. An example of the updated trailer style from this date, using a red and grey stack of cards.