ITV Promotions (1989 Onwards)

Networked show promotions on ITV were one of the earliest places where a unified network identity appeared, even before the consolidation of the regional franchisees. In earlier days, the region which had produced a particular show for the network would often produce an accompanying trailer voiced by their own continuity team, but branded up as the more generic 'ITV' so it could be aired anywhere. Other regions then had the choice to remake complete trailers themselves, or just adapt what was supplied to add their own branding or voiceovers. However many, in particular smaller regions such as Tyne Tees, would just air them exactly as supplied to keep down costs. Various attempts were made to introduce a 'network' ITV promo style over the years, in particular after the introduction of the first 1989 ITV look. However as this still relied upon multiple regions following any guidelines and using the branding kits correctly, the consistency of what was put together for the network was patchy at best. This approach lasted through until 1998 when the majority of trailers started being produced by the Network Promotions Unit in London instead and a more consistent approach arrived - although some regions continued to add their own branding over the top of these for a few years longer until the fully unified 2002 ITV branding arrived.

ITV (Promo) - 1989

Early doors for the 1989 ITV corporate look, with a trailer from only the second day it had officially launched across the network (or at least for those who'd decided to take it) in September 1989. Notes from the Dundas 'Get Ready' theme feature, alongside graphics making up the ITV lettering, in one of the initial promo styles.


ITV (Promo) - 1989

Another launch-week 1989 generic promo, this time promoting the first Tuesday schedule under the new regime. Once again the trailer uses elements of the 'Get Ready for ITV' theme, as well as large animated ITV logos this time in yellow.


ITV (Promo) - Christmas 1989

The first Christmas under the new IT\* generic look brought with it an entire kit of festive branding too as hopes were still high of it being a success at this point. Here an ITV branded promotion for just some of the highlights to come on the network over the festive season.


ITV (Promo) - 1990

A non-festive advert from throughout the first generic era, dating from 1990. In this particular trailer, it uses the ITV logo in the corner, however many of the adverts of that era didn't follow this pattern. Endboards tended to be designed adhoc too.


ITV (Promo) - New Year 1990

An animated network style for ITV to mark in the New Year crossover from 1990 to 1991. Here advertising a programme for New Year's Day 1991.


ITV (Promo) - 1991

A trailer from 1991 promoting the upcoming adaption of Great Expectations to the network. Most trailers from this era lacked any consistent network branding style, depending very much upon which region had originally produced it.


ITV (Promo) - 1992

A short promo from 1992... and as it's getting further from the original 1989 introduction of the generic ITV brand, the use of it is becoming even more sporadic. The ITV logo not even appearing throughout most of the trailer here.


ITV (Promo) - 1993

Another attempt to bring a consistent trailer style popped up in early 1993, although small variations would still creep in depending on the region producing the trailer for the network. The ITV logo now appears rendered in a black oblong, as would details such as dates and times usually, alongside a line of coloured blocks on the endboard. This same palette of colours was also then used to add a splash of life to surreal art filmed segments that would appear at the start of the promos. Yorkshire Television in particular made heavy use of this package, adapting it for use on other locally branded pres elements in early 1993 too. Blue and Red are used alongside a crime scene here, appropriately to promote The Bill.


ITV (Promo) - 1993

Introducing entertainment show Blind Date here, the colours lime and pink are used this time, alongside a ballerina.


ITV (Promo) - 1993

The colours green and purple, and a man shaving himself feature as the wraparound to another trailer in the 1993 ITV promo style. Here promoting Barrymore.


ITV (Promo) - Early 1998

Shortly before Channel 3 North East brand was dropped, ITV branded trailers made a return to screens across GMG North. Very shortly after the Granada takeover, although promos were generally still voiced locally in Leeds, the decision was made to stop branding up multiple copies for each region for network shows and instead single brand them as 'ITV' across all of their Northern stations. Regional shows continued to have the regional name applied. This approach was ahead of the more joined up nationwide change as the ITV Network Promotions Unit would be formed in London later that year. A stencilled ITV logo was used on the top right by GMG, although endboards were still very inconsistent.


ITV (Promo) - Late 1998

Further into 1998, and the stencil-effect was dropped for a completely white logo in the top left. An attempt at a standardised endboard is also in use, although the style for these still tended to change often.


ITV (Millionaire Promo) - 1998

A promo from 1998 for the first series of a show which would go on to become a phenomenal ratings success for ITV for some years to follow - Who Wants to be a Millionaire?


ITV (Promo) - 2001

With the introduction of the new lowercase ITV logo and initial hearts branding towards the end of 1998, the stencil-effect returned as part of the new NPU trailer style. Although the positioning of the logo remained consistent for several years after this, the endboard style would be updated several times. This promo is an example from 2001, for one of Barrymore's late shows before his fall from fame for ITV.


ITV1 (Promo) - 2001

With the first re-branding of ITV to ITV1 in August 2001, a slight alteration was made to the channel promos. Essentially adding a '1' to the existing stencil-effect logo, and creating a new ITV1 endboard.


ITV1 (Sports Promo) - 2001

One of the most heavily promoted things to coincide with the ITV1 rebrand was the launch of The Premiership. What with ITV having managed to clinch the right to screen premiership highlights from the BBC, they were keen to put it out in an early evening timeslot for the whole family. Things didn't quite work out for them unfortunately...


ITV1 (Promo) - 2002

The promotion style on ITV1 after the October 2002 rebrand and centralisation of presentation in London.


ITV1 (Promo) - 2002

Another ITV1 advert, shown just before 1pm on the first day of the centralised ITV celebrity look, and giving us a look at the new endboard.


ITV1 (Promo) - 2002

Another advert, broadcast just before 2.30pm on the first day of the ITV1 Celeb look, for the program 'Mr Right' - another show which didn't rate too well for ITV in the end. This one uses the full new graphics package to present time, day, channel etc.


ITV1 (Promo) - Christmas 2002

The lacklustre re-edit done to the idents for the first Christmas post-centralisation may have looked awful. However ITV had some nicely done graphics in use on the promos. This is a typical example with the reindeer.... looking at those damn shooting stars again!


ITV1 (Promo) - November 2004

An example of the updated trailer style after the 2004 rebrand for ITV1. Not all that much has changed, apart from the endboard.


ITV1 (Promo) - Christmas 2004

An example of the festive promo style for Christmas 2004. The first in the post-celeb era for ITV1, and instead of celebrities you have a small bunch of animated characters in the ITV1 colours.


ITV50 (Promo) - September 2005

A special ITV50 branded trailer, used as part of ITV's 50th anniversary celebrations. Similar to the ident, the trailer style looked like it had been designed during the earlier celeb look, departing from the separated ITV logo that had been introduced in 2004.


ITV1 (Promo) - 2006

Another full scale rebrand and logo for ITV1 in 2006 brought with it another brand new trailer style. Shown here promoting 'Holiday Showdown'.


ITV1 (Promo) - Christmas 2006

Some festive tweaks to the yellow ITV1 trailer style for Christmas 2006.


ITV1 (Promo) - Christmas 2008

Programme promotions on ITV1 are given some similar festive sparkle.


ITV1 HD (Promo) - 2010

Featuring Ant and Dec, a promotion from April 2010 to highlight the launch of the new ITV1 HD channel and what it brings to the existing ITV1 service.


ITV1 (Promo) - Christmas 2011

The Christmas promotion style from ITV1 in 2011 saw the same animated characters as were being used on idents added to the trailer endboards.


ITV1 (Promo) - Christmas 2012

The trailer style for Christmas 2012 features some of the same clockwork themeing and the gold ITV1 logo that were in use on the main idents for that year. This was also to be the last Christmas before yet another full ITV rebrand.


ITV (Promo) - 2017

2013 saw another new logo for ITV, and an accompanying update to the trailer style. In 2017, ITV tweaked their existing promotions to see the endboard text enlarged. Possibly for the benefits of more legible thumbnails in online sharing, or possibly for those people watching ITV on the television across the street.


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