ITV Promotions (1989 Onwards)
Networked show promotions on ITV were one of the earliest places where a unified network identity appeared, even before the consolidation of the regional franchisees. In earlier days, the region which had produced a particular show for the network would often produce an accompanying trailer voiced by their own continuity team, but branded up as the more generic 'ITV' so it could be aired anywhere. Other regions then had the choice to remake complete trailers themselves, or just adapt what was supplied to add their own branding or voiceovers. However many, in particular smaller regions such as Tyne Tees, would just air them exactly as supplied to keep down costs. Various attempts were made to introduce a 'network' ITV promo style over the years, in particular after the introduction of the first 1989 ITV look. However as this still relied upon multiple regions following any guidelines and using the branding kits correctly, the consistency of what was put together for the network was patchy at best. This approach lasted through until 1998 when the majority of trailers started being produced by the Network Promotions Unit in London instead and a more consistent approach arrived - although some regions continued to add their own branding over the top of these for a few years longer until the fully unified 2002 ITV branding arrived.
ITV (Promo) - Christmas 1987
Prior to 1989, 'ITV' promo branding tended to be adhoc (if mentioned at all) and usually followed the house style of the region who'd produced it. Here Granada provide the Christmas 1987 trailer style for 'ITV', which was picked up and used by quite a few other regions that year. This same style was also heavily used for local presentation elements in the North West, with the background image being used in several other regions for their IVC backdrop. This particular promo gives a rundown of the evening's shows for Sunday December 27th.
ITV (Promo) - 1989
Early doors for the 1989 ITV corporate look, with a trailer from only the second day it had officially launched across the network (or at least for those who'd decided to take it) in September 1989. Notes from the Dundas 'Get Ready' theme feature, alongside graphics making up the ITV lettering, in one of the initial promo styles.
ITV (Promo) - 1989
ITV (Promo) - 1989
ITV (Promo) - Christmas 1989
ITV (Promo) - 1990
ITV (Promo) - New Year 1990
ITV (Promo) - 1991
ITV (Promo) - Christmas 1991
ITV (Promo) - 1992
ITV (Promo) - 1993
Another attempt to bring a consistent trailer style popped up in early 1993, although small variations would still creep in depending on the region producing the trailer for the network. The ITV logo now appears rendered in a black oblong, as would details such as dates and times usually, alongside a line of coloured blocks on the endboard. This same palette of colours was also then used to add a splash of life to surreal art filmed segments that would appear at the start of the promos. Yorkshire Television in particular made heavy use of this package, adapting it for use on other locally branded pres elements in early 1993 too. Blue and Red are used alongside a crime scene here, appropriately to promote The Bill.
ITV (Promo) - 1993
ITV (Promo) - 1993
ITV (Promo) - Early 1998
Shortly before Channel 3 North East brand was dropped, ITV branded trailers made a return to screens across GMG North. Very shortly after the Granada takeover, although promos were generally still voiced locally in Leeds, the decision was made to stop branding up multiple copies for each region for network shows and instead single brand them as 'ITV' across all of their Northern stations. Regional shows continued to have the regional name applied. This approach was ahead of the more joined up nationwide change as the ITV Network Promotions Unit would be formed in London later that year. A stencilled ITV logo was used on the top right by GMG, although endboards were still very inconsistent.
ITV (Promo) - Late 1998
ITV (Millionaire Promo) - 1998
ITV (Promo - What's New At Ten) - 1999
ITV (Promo - What's New At Ten) - 1999
ITV (Promo) - Christmas 1999
An extended playout of ITV's Christmas 1999 promo sting to lead into a trailer for Who Wants To Be A Millionaire. For Christmas 1999, the National Promotions Unit in London used a fairy shaped tag character as their mascot. This same character was also added to the hearts idents in several regions, with the hearts package only having launched a month earlier.
ITV (Year of Promise Promo) - 2000
A trailer for ITV's Year of Promise, broadcast early in 2000. Year of Promise was ITV's way of celebrating the Millennium with the idea being to encourage people to make lasting pledges of changes they would make or things they would do that could improve things for others. With a backing from a wide range of companies, ITV made a big push for the campaign initially. However whilst well-meaning, the idea ultimately flopped, with the public not really understanding the idea and instead mistaking it as just another charity telethon fundraiser. The campaign was downplayed quite quickly by ITV as 2000 went on, and very few of the 'permanent monuments' that were planned to be erected around the country survive today.
ITV (Promo) - 2001
With the introduction of the new lowercase ITV logo and initial hearts branding towards the end of 1998, the stencil-effect returned as part of the new NPU trailer style. Although the positioning of the logo remained consistent for several years after this, the endboard style would be updated several times. This promo is an example from 2001, for one of Barrymore's late shows before his fall from fame for ITV.
ITV1 (Promo) - 2001
ITV1 (Sports Promo) - 2001
One of the most heavily promoted things to coincide with the ITV1 rebrand was the launch of The Premiership. What with ITV having managed to clinch the right to screen premiership highlights from the BBC, they were keen to put it out in an early evening timeslot for the whole family. Things didn't quite work out for them unfortunately...
ITV1 (Promo) - Christmas 2001
The first Christmas promo style after the ITV1 rename in 2001 featured an animated Eskimo and stars dancing around the screen. A generic ITV1 ident basic off the same graphics package was also produced by the NPU in London, but ultimately only ended being used across the GMG North stations that year.
ITV1 (Promo) - Christmas 2001
ITV1 (Promo - Lineup) - Christmas 2001
Trish from LWT provides the whole network with their Christmas Eve rundown in another festively branded trailer from Christmas 2001.
ITV (IACGMOOH Promo) - 2002
ITV1 (Promo) - 2002
ITV1 (Promo) - 2002
ITV1 (Promo) - Christmas 2002
ITV1 (Promo) - 2004
ITV (This Morning Promo) - 2004
ITV1 (Promo) - November 2004
ITV1 (Promo) - Christmas 2004
ITV50 (Promo) - September 2005
ITV1 (Promo) - 2006
ITV1 (Promo) - Christmas 2006
ITV1 (Promo) - Christmas 2008
ITV1 HD (Promo) - 2010
ITV1 (Promo) - Christmas 2011
ITV1 (Promo) - Christmas 2012
ITV (Promo) - 2017
2013 saw another new logo for ITV, and an accompanying update to the trailer style. In 2017, ITV tweaked their existing promotions to see the endboard text enlarged. Possibly for the benefits of more legible thumbnails in online sharing, or possibly for those people watching ITV on the television across the street.