ITV Promotions (1989 Onwards)

Prior to 1989, 'ITV' promo branding tended to be adhoc (if mentioned at all) and usually followed the house style of the region who'd produced it. Here Granada provide the Christmas 1987 trailer style for 'ITV', which was picked up and used by quite a few other regions that year. This same style was also heavily used for local presentation elements in the North West, with the background image being used in several other regions for their IVC backdrop. This particular promo gives a rundown of the evening's shows for Sunday December 27th.

Another launch-week 1989 generic promo, this time promoting the first Tuesday schedule under the new regime. Once again the trailer uses elements of the 'Get Ready for ITV' theme, as well as large animated ITV logos this time in yellow.

The first Christmas under the new IT\* generic look brought with it an entire kit of festive branding too as hopes were still high of it being a success at this point. Here an ITV branded promotion for just some of the highlights to come on the network over the festive season.

An animated network style for ITV to mark in the New Year crossover from 1990 to 1991. Here advertising a programme for New Year's Day 1991.

A short promo from 1992... and as it's getting further from the original 1989 introduction of the generic ITV brand, the use of it is becoming even more sporadic. The ITV logo not even appearing throughout most of the trailer here.

Introducing entertainment show Blind Date here, the colours lime and pink are used this time, alongside a ballerina.

Shortly before Channel 3 North East brand was dropped, ITV branded trailers made a return to screens across GMG North. Very shortly after the Granada takeover, although promos were generally still voiced locally in Leeds, the decision was made to stop branding up multiple copies for each region for network shows and instead single brand them as 'ITV' across all of their Northern stations. Regional shows continued to have the regional name applied. This approach was ahead of the more joined up nationwide change as the ITV Network Promotions Unit would be formed in London later that year. A stencilled ITV logo was used on the top right by GMG, although endboards were still very inconsistent.

A promo from 1998 for the first series of a show which would go on to become a phenomenal ratings success for ITV for some years to follow - Who Wants to be a Millionaire?

Incase you were worried ITV were only bringing out top blockbuster drama for the newly vacant News At Ten slot, another trailer from that first week of the Nightly News reminding you of some of the new trashy shows you could find in the ten slot. With a very young Alan Davies appearing.

A trailer for ITV's Year of Promise, broadcast early in 2000. Year of Promise was ITV's way of celebrating the Millennium with the idea being to encourage people to make lasting pledges of changes they would make or things they would do that could improve things for others. With a backing from a wide range of companies, ITV made a big push for the campaign initially. However whilst well-meaning, the idea ultimately flopped, with the public not really understanding the idea and instead mistaking it as just another charity telethon fundraiser. The campaign was downplayed quite quickly by ITV as 2000 went on, and very few of the 'permanent monuments' that were planned to be erected around the country survive today.

With the first re-branding of ITV to ITV1 in August 2001, a slight alteration was made to the channel promos. Essentially adding a '1' to the existing stencil-effect logo, and creating a new ITV1 endboard.

The first Christmas promo style after the ITV1 rename in 2001 featured an animated Eskimo and stars dancing around the screen. A generic ITV1 ident basic off the same graphics package was also produced by the NPU in London, but ultimately only ended being used across the GMG North stations that year.

The promotion style on ITV1 after the October 2002 rebrand and centralisation of presentation in London.

Another advert, broadcast just before 2.30pm on the first day of the ITV1 Celeb look, for the program 'Mr Right' - another show which didn't rate too well for ITV in the end. This one uses the full new graphics package to present time, day, channel etc.

The updated 2003-2004 promo style for ITV features more of the glassy squares. A 'New For 2004' graphic also features at the very start of this trailer, due to its airdate early in January 2004, although the rest of the trailer otherwise follows the house style from the era.

An example of the updated trailer style after the 2004 rebrand for ITV1. Not all that much has changed, apart from the endboard.

A special ITV50 branded trailer, used as part of ITV's 50th anniversary celebrations. Similar to the ident, the trailer style looked like it had been designed during the earlier celeb look, departing from the separated ITV logo that had been introduced in 2004.

Some festive tweaks to the yellow ITV1 trailer style for Christmas 2006.

Featuring Ant and Dec, a promotion from April 2010 to highlight the launch of the new ITV1 HD channel and what it brings to the existing ITV1 service.

The trailer style for Christmas 2012 features some of the same clockwork themeing and the gold ITV1 logo that were in use on the main idents for that year. This was also to be the last Christmas before yet another full ITV rebrand.

Other presentation elements on ITV took on a 'paper cutout' effect from January 1st 2019. An example of the updated trailer style from this date, using a red and grey stack of cards.