ITV Promotions (1989 Onwards)

Prior to 1989, 'ITV' promo branding tended to be adhoc (if mentioned at all) and usually followed the house style of the region who'd produced it. Here Granada provide the Christmas 1987 trailer style for 'ITV', which was picked up and used by quite a few other regions that year. This same style was also heavily used for local presentation elements in the North West, with the background image being used in several other regions for their IVC backdrop. This particular promo gives a rundown of the evening's shows for Sunday December 27th.

Another launch-week 1989 generic promo, this time promoting the first Tuesday schedule under the new regime. Once again the trailer uses elements of the 'Get Ready for ITV' theme, as well as large animated ITV logos this time in yellow.

The first Christmas under the new IT\* generic look brought with it an entire kit of festive branding too as hopes were still high of it being a success at this point. Here an ITV branded promotion for just some of the highlights to come on the network over the festive season.

An animated network style for ITV to mark in the New Year crossover from 1990 to 1991. Here advertising a programme for New Year's Day 1991.

A promo showing the network festive trailer style for 1991. Although it was still up to individual regions whether they took these trailers or not, at the time most of them would.

Still in the early days of their takeover, and Yorkshire were generally topping-and-tailing network branded trailers with additional regional branding for either Tyne Tees or YTV. However as Yorkshire fed out a single branded Night Shift service overnight, trailers shown in the overnight slots would have the regional parts replaced with a generic 'ITV' brand. Also of note, the entire trailer theme is based off The Darling Buds of May, which did have a Christmas Special on that year, but is not referenced at all in this particular trailer.

Introducing entertainment show Blind Date here, the colours lime and pink are used this time, alongside a ballerina.

Shortly before Channel 3 North East brand was dropped, ITV branded trailers made a return to screens across GMG North. Very shortly after the Granada takeover, although promos were generally still voiced locally in Leeds, the decision was made to stop branding up multiple copies for each region for network shows and instead single brand them as 'ITV' across all of their Northern stations. Regional shows continued to have the regional name applied. This approach was ahead of the more joined up nationwide change as the ITV Network Promotions Unit would be formed in London later that year. A stencilled ITV logo was used on the top right by GMG, although endboards were still very inconsistent.

A promo from 1998 for the first series of a show which would go on to become a phenomenal ratings success for ITV for some years to follow - Who Wants to be a Millionaire?

Incase you were worried ITV were only bringing out top blockbuster drama for the newly vacant News At Ten slot, another trailer from that first week of the Nightly News reminding you of some of the new trashy shows you could find in the ten slot. With a very young Alan Davies appearing.

A trailer for ITV's Year of Promise, broadcast early in 2000. Year of Promise was ITV's way of celebrating the Millennium with the idea being to encourage people to make lasting pledges of changes they would make or things they would do that could improve things for others. With a backing from a wide range of companies, ITV made a big push for the campaign initially. However whilst well-meaning, the idea ultimately flopped, with the public not really understanding the idea and instead mistaking it as just another charity telethon fundraiser. The campaign was downplayed quite quickly by ITV as 2000 went on, and very few of the 'permanent monuments' that were planned to be erected around the country survive today.

With the first re-branding of ITV to ITV1 in August 2001, a slight alteration was made to the channel promos. Essentially adding a '1' to the existing stencil-effect logo, and creating a new ITV1 endboard.

The first Christmas promo style after the ITV1 rename in 2001 featured an animated Eskimo and stars dancing around the screen. A generic ITV1 ident basic off the same graphics package was also produced by the NPU in London, but ultimately only ended being used across the GMG North stations that year.

Trish from LWT provides the whole network with their Christmas Eve rundown in another festively branded trailer from Christmas 2001.

The promotion style on ITV1 after the October 2002 rebrand and centralisation of presentation in London.

The lacklustre re-edit done to the idents for the first Christmas post-centralisation may have looked awful. However ITV had some nicely done graphics in use on the promos. This is a typical example with the reindeer.... looking at those damn shooting stars again!

Piers Morgan crosses ITV breakfast shows, in an early appearance on This Morning. A trailer here promoting the show, devoid of any ITV branding as was common style for the daytime shows on the channel.

An example of the festive promo style for Christmas 2004. The first in the post-celeb era for ITV1, and instead of celebrities you have a small bunch of animated characters in the ITV1 colours.

Another full scale rebrand and logo for ITV1 in 2006 brought with it another brand new trailer style. Shown here promoting 'Holiday Showdown'.

Programme promotions on ITV1 are given some similar festive sparkle.

The Christmas promotion style from ITV1 in 2011 saw the same animated characters as were being used on idents added to the trailer endboards.

2013 saw another new logo for ITV, and an accompanying update to the trailer style. In 2017, ITV tweaked their existing promotions to see the endboard text enlarged. Possibly for the benefits of more legible thumbnails in online sharing, or possibly for those people watching ITV on the television across the street.

A purple and grey stack of cards in another promo, here for the return of Who Wants To Be A Millionaire.