IBA (Yearbook) - 1988
In the closing days of 1987, a young Jonathan Ross promotes the IBA Radio and Television Yearbook for 1988. The IBA were essentially the independent television and radio broadcaster throughout the 70s and 80s holding ultimate responsibility for the entire sector which they would then contract out further to the ITV companies.
I Can't Believe It's Not Butter Light - 1994
I Can't Believe It's Not Butter Light - 1996
I Can't Believe It's Not Butter - 1999
Ikea (Survey) - 1997
Imperial Leather - 1994
Irn Bru - 1991
Irn Bru - 2002
ITV Digital (Al and Monkey - Christmas) - 2001
With subscriptions to the On Digital service not taking off as hoped, the service was rebranded as ITV Digital in 2001 with the hope of the stronger 'ITV' brand giving it a boost. At the same time a famous advertising double act in the form of dimwitted Al (played by Johnny Vegas) and the knitted puppet Monkey (voiced by Ben Miller) were introduced, created by advertising agency Mother. Despite the characters being popular and well remembered, they were not enough to reverse the fortunes of the ITV Digital service, with it collapsing into administration in 2002. Here a Christmas special of one of the many spots produced during the shortlived campaign, where Al has come up with some brilliant ideas in the middle of the night.