On November 15th 2022, a brand new package was introduced across all of the ITV channels. Alongside new graphics using a signature colour for each channel, the channel idents all shared a common set of the same locations, just tailored with specific scenes for that particular channel. For ITV, the occasion also saw a return of the ITV1 name which had been banished back in 2013, with the channel adopting a turquiose colour.
ITV1 (Station) - 2022
The ITV1 name makes its onscreen return in a low-key ident at 6am on November 15th 2022. The new idents from the rebrand consisted of a series of the same locations used across all ITV channels, just with different action happening depending upon the particular channel. In the ITV1 variant of the 'train station' ident, people are seen dancing on the platform.
ITV1 (Rural) - 2022
ITV1 (Skyline - Evening) - 2022
ITV1 (Skyline - Morning) - 2022
ITV1 (Skyline - Daytime) - 2022
ITV1 (Menu) - 2022
ITV1 (Rural) - Christmas 2022
ITV1 (Skyline) - Christmas 2022
ITV1 (Station) - Christmas 2022
ITV1 (Beach) - 2023
January 2023 saw the introduction of another location across all the ITV channels, this time using a beach setting with various activities depending on the channel. Filming for this ident in Lytham St Annes had been mentioned heavily in press releases from the local council during back in October, so its arrival was not unexpected.