E4 - 2018 Onwards

The first new ident featuring a spacestation shaped like the new E4 logo was aired into the 6am junction. With the announcement even acknowledging the change in presentation.

A near perfect recreation of the original Channel 4 blocks for E4, just made entirely out of chips to give it that E4 twist.

The first airing of the new Wickerman ident on E4. Used into the 8am junction on launch day.

The same 5 idents were repeated throughout the rest of the launch day. Albeit with some interesting announcements played out. Here the 'holes' ident complete with comment on the use of daytime generic continuity.

The next new ident for E4 finally appeared in the evening, in the 8.30pm slot. Possibly due to it's slightly raunchier content. Two felines get... friendly with one another.

A 2D animated ident, aired here on the 29th September. Various animals engage in social media activities whilst trying to keep up with all the latest fashions.

The longer 30 second edit of the Ocean/Underwater ident for E4.

The updated ECP style for E4 from September 2018 breaks with the traditional left/right layout used by Channel 4 elsewhere, now preferring to trailer programmes underneath. This also means any own-produced shows for 4 for the last decade or 2 have to have their credits squashed vertically as the end credit guidelines only leave the right hand side of the screen clear for overlaying the ECP.

Another example of the promo style for E4 from the 2018 rebrand.

Bubbles again, this time purple against a white background.

The white background version of the glitter bumper.

The E becomes more fluidic in nature for this break bumper for the channel.

Purple tentacles suddenly emerge from the E of the logo for this bumper.

The white background version of the worms break bumper, with the worms making up the E of the channel logo.

The white background version of the extrude effect bumper for E4.

The somewhat elusive 16th bumper for E4, featuring white sand against a purple background. Unlike the others at launch which all had 2 regularly appearing colour variations, only the white background version of the sand bumper could be found over countless recordings in the initial weeks, leading some of us to believe it didn't launch with the rest. Finally captured here in January 2019, although whether it was there from the start remains uncertain. There are also some slight differences in the animation between this and its inverse colour version.

The purple background version of the 'ooze' break bumper, where the E appears to leak a substance.

Another Celebs Go Dating series 5 break bumper, this time featuring Alik Alfus.

Another Celebs Go Dating break bumper, this time starring Mutya Buena.

Vas J Morgan appears in another Celebs Go Dating break bumper for E4.

Appearing a few days into the series, Amy Tapper from Gogglebox appears in this break bumper.

To mark National Coming Out Day, E4 replaced their continuity links with specially pre-recorded messages throughout October 11th 2018 in association with LGBT rights charity Stonewall. Adele Roberts from Radio 1 provides a message here over the construction ident.

Comedian Suzy Ruffell provides a message over the Chips ident for E4 on National Coming Out Day 2018.

The Animals/Social Media ident, this time with Tom Allen providing a message for National Coming Out Day in October 2018.

Another ident to mark National Coming Out Day. This time the Creatures one features a message from broadcaster June Sarpong.

Another new ident from the end of October 2018. This time round an obstacle course features, with an odd reward at the end.

Another ident introduced at the end of October 2018 features a purple anthropomorphic dog pulling up in the woods with a special key to create the E4 logo.

One more ident introduced in the late October batch. This time around a robot wielding the immense power of E4 comes down to stop a monster invasion. Before deciding to do some dancing. As you do! Complete with some trademark E4 continuity humour here to try and explain the US Midterm Elections...

E4 turned 18 on January 18th 2019. An appropriate Happy Birthday continuity link here makes note of the occasion in the 6pm junction on that day.

Special break bumpers were introduced to E4 in January 2019 to count down to their latest heavily promoted reality show Shipwrecked. Each features a scene from around the islands involved, with a changing daily countdown being used in the week in the run up to the start of the series. 7 days still to go for this version, used on January 21st.

Break bumpers marking 5 days to go until the start of E4's Shipwrecked series, as aired on January 23rd 2019. This day's bumper featured shots of a flag rather than the aerial shots of the island used in previous bumpers.

The break bumper marking 4 days to go featured the other camp's flag, a shot which had featured in the trailers. Aired throughout January 24th 2019.

Some swimming in the ocean was used for the '2 days to go' flash, aired on January 26th to promote the upcoming series of Shipwrecked on E4. Possibly not the best video content to try and encode on the low bitrate available for the standard definition channel.

The last E4 break bumper prior to the launch of Shipwrecked, aired in the hours running up to the show on January 28th.

Another special Shipwrecked break bumper for E4 used once the series had started. Using another shot from sunset on one of the islands.

A fourth Shipwrecked themed E4 break bumper, this time showing a boat departing one of the islands.

A shot of the other tribe flag appears in this Shipwrecked break bumper for E4.

The Adult Swim programming strand found a new UK home on E4 on Friday Nights from February 2019. The usual E4 idents were used, but with new short stings being used on the channel to link the two brands together. Dancing teddybear-headed people in this one.

A special 'Adult Swim Fridays' branded break bumper from the new E4 strand.

Pixel art makes up this Adult Swim sting for E4.

Stuffed animal toys in a gym for another Adult Swim Fridays sting. Shortly after launch of the strand on E4, the second black Adult Swim logo was moved to allow the insertion of an additional sponsorship message for Peperami.

Another E4 breakbumper to mark series 6 of Celebs Go Dating. Featuring Georgia Steel in this one.

Pete Wicks features this time around as another Reality TV Star in another Celebs Go Dating break bumper.

Kerry Katona appears in this Celebs Go Dating breakbumper for E4.

Jack Fowler features in another special E4 break bumper to promote series 6 of Celebs Go Dating.

Another new E4 ident, first introduced in late June 2019. This time around a lumberjack cuts down candy trees on a giant sugar-coated world.

In a change for the seventh series, some couples also feature, with an update to the break bumpers to match. Charlotte Crosby and Joshua Ritchie feature.

Lee Ryan appears in this break bumper for E4's Celebs Go Dating.

Nathan Henry appears in another Celebs Go Dating themed break bumper for E4.

Jemaine Pennant and Alice Goodwin feature in another couples break bumper for E4's Celebs Go Dating.

Series 8 of Celebs Go Dating began in late February 2020, and with it another series of bumpers were introduced to the channel. This time round they were used a little differently, usually only appearing at the start of a break, and generally between trailers rather than actually leading into the break itself. Alison Hammond appears in this one.

The first of the males, Malique Thompson-Dwyer, appears in this Celebs Go Dating bumper.

Josh Ritchie features in this break bumper, with a throwback to a previous island-based reality show.

Amy Hart is the star for another E4 Celebs Go Dating break bumper.

To coincide with the launch of their new 'bums on seats' campaign over on the main channel, E4 added the 'StayAtHome' hashtag, and ensured most continuity announcements on the first evening referenced their new 'bums on seats' message. Part of Channel 4's contribution to the COVID-19 crisis of 2020.

COVID-19 threw the original plans for Celebs Go Dating in 2020 off somewhat, but as the UK moved into January 2021 Channel 4 managed to bring the show back in some form now set in a large mansion. Special break bumpers also made a reappearance, this time featuring shots of the mansion rather than celebrities.

A third E4 break bumper for Celebs Go Dating, featuring another angle of the mansion.