Granada Television - 1956-2002
Granada Television has served the North of England since the earliest days of ITV in 1956, making it one of the oldest companies on the network and ultimately the controlling company of the modern ITV plc. Whereas it originally used to broadcast to most of the North, it's broadcast region was fixed to the North West in 1968, where it officially has remained ever since. Throughout the 90s and into 2000s, Granada went on a rapid expansion program buying up first LWT, then the Yorkshire/Tyne Tees operation and finally the ex United-Media franchises, as they built themselves up into a massive international media company. They effectively became the largest constituent part of ITV plc after the merger between themselves and Carlton in 2004. Despite their power, even the Granada name was dropped from ITV from October 2002 in favour of the national brand. Initially 'Granada' was refocused as ITV plc's production brand, although over time this was phased out too.
With thanks to Ashley B for some of the content on this page.
With occasional exceptions for special occasions, Granada preferred to stick with quite plain, static and silent idents throughout most of the 70s and right through to the end of the 80s - an era where other regions, many of them much smaller than Granada, were pushing the boundaries of what could be done with their shiny new computer equipment. Here a static silver on grey effort from Granada from 1988.
Granada - 1989
Granada (Summer) - 1989
A Summer-themed ident. Throughout 1989, Granada refreshed their presentation elements on a regular basis, in particular basing them on seasons. Following on from the 'Summer on Granada' branding that had first appeared in the trailers, the whole package was refreshed to match with this ident used to link into programmes based upon sunbeams and water. Featured here is continuity from Charles Foster to link in to one of LWT's 21st Birthday shows.
Granada - 1990
Granada largely shunned the ITV corporate look of 1989, although an ident was produced for them. Instead very quickly deciding to go their own way with a series of animated blue stripes in the 1990s. They weren't the most exciting idents ever, but at least they actually brought in some animation in an unusual break from the drab static idents the North West station generally seemed to prefer. Here featuring an announcement where they're apparently not even quite sure what the name of the show is.
Granada (Autumn) - 1990
Granada - Christmas 1990
Granada - 1992
Granada - Christmas 1993
Granada (Brown Glass) - 1999
The last set of fully regional idents for Granada were introduced in 1996, and featured their signature G appearing in a series of abstract settings. This set would also span the changeover from presentation in Manchester to presentation coming from Leeds. A short version from early 1999 here, featuring the G rendered in a more graphical brown glass effect, with continuity now being provided by Maggie Mash as part of the centralised GMG North team.
Granada (ITV - Traffic) - 2000
By the end of the 90s, Granada owned most of the large Northern regions, and had moved their own playout operations to Yorkshire in Leeds. With the other large party Carlton having dropped out of the project, Granada were more than happy to implement the second generic ITV look across all their regions in 1999. Initially all the different filmed variations for the hearts idents were introduced, with this one featuring people driving in a car.