STV 2014-Present
STV is the ITV network franchise holder for the two Scottish franchises, and as of 2017 the only remaining ITV company independent of ITV plc. Originally launched in central Scotland as Scottish Television in 1957, the company took over fellow Scottish franchise Grampian Television in 1997, before rebranding their whole operation as STV in 2006. The current look built upon this and was launched in 2014, featuring the logo in a stylised triangle which interacts and cuts between the various presentational elements of the channel.
STV - Pre 2014
Clips from Scottish Television prior to the 2014 look can be found as part of the 60th birthday celebrations aired on STV2.
STV 2014-Present
STV - 2017
Idents for STV involve various scenes cut together with the triangular device, before it settles as the STV logo at the end. All of them come in various lengths, some with obvious connections between the footage, and others with less obvious connections. Welding, sheep and swimming appear in this one. Three things you always imagine going together!
STV - 2017
STV - 2017
STV (Emmerdale) - 2017
STV (Coronation Street) - 2017
STV - 2017
STV - 2017
STV - 2017
STV - 2017
STV - 2017
STV (ECP) - 2017
The ECP style for STV is very similar to that of the main ITV network, which makes sense given they're cutting over an end credits already designed for that template of promotion. Once again it allows for cross promotion of channels, usually used to effect to promote things coming up on STV2 as well.
STV (ECP White) - 2018
Another end credit promotion from STV. This time in a lighter colour scheme, with the white triangle being used more than blue. Both this one and the darker version are used at different times of the day.
STV (News Promo) - 2017
STV (Promo) - 2017
STV (Summer Promo) - 2017
STV (Production Sting) - 2017
STV (60th Birthday) - 2017
STV (X Factor) - 2017
Christmas 2017
STV - Christmas 2017
STV's 2017 Christmas presentation began airing on December 11th. Using the same style as the regular idents, but with a remixed soundtrack, newly filmed sequences cut in, and additional snow and ice effects overlaid. Families together, toasting marshmallows and fireworks feature in this one. Juxtapositioned with one of the least festive continuity links possible.
STV - Christmas 2017
STV - Christmas 2017
STV - Christmas 2017
STV - Christmas 2017
STV (Break Start) - Christmas 2017
STV (Break End) - Christmas 2017
STV (Promo) - Christmas 2017
STV (Dancing on Ice) - 2018
STV (Dancing on Ice - Break) - 2018
STV (Dancing on Ice - Break End) - 2018
STV HD - 2018
Whilst the practice was dropped by network ITV with the 2013 rebrand, as of 2018 STV continues to add an additional 'HD' identifier to the high definition version of their channel, although most other elements of their presentation continue to air in upscaled SD. Other than the extra lettering, the idents themselves also remain the same as their SD counterpart. Short version of the cycling ident here.
STV (Britain's Got Talent - Long) - 2018
As is common practice for many of the big Saturday Night shows, the 2018 series of Britain's Got Talent saw a special STV ident to mark the show, which was then used for most of the junctions that evening in the run up to the first airing. A longer version here, giving us an extra few seconds of video at the start before it cuts to the usual 'static photo' shots.
STV (Britain's Got Talent - Mid) - 2018
A shorter version of the special STV ident for Britain's Got Talent, used here in the junction to the first episode of the 2018 series.