STV 2014-Present

With the removal of frontcaps in the late 80s, some ITV regions started adding animated endcaps with audio to their productions instead, until this practice was also stopped with the updated network branding guidelines in late 1989. Scottish Television's animated endcap from an early 1989 production here, based upon their 1989-1992 ident.

A child on a swing, followed by some random holiday photos this time round.

Some of the bigger rating shows on STV come with their own specialised idents, where scenes related to the show appear cut between the usual triangle device. This particular example is used to lead into Emmerdale.

A lot of risk taking and some nice pyrotechnics in this ident.

A shorter version of the ident with swimming in. But devoid of any sheep this time!

Parents interacting with children, and teams celebrating victories in this STV ident.

Another end credit promotion from STV. This time in a lighter colour scheme, with the white triangle being used more than blue. Both this one and the darker version are used at different times of the day.

From a promotion for local news, to a promotion for a top rated network show in the form of Coronation Street. A reminder that it is still possible to have that mix of local and national in the schedule in the modern era.

Used between ident and programme on STV's own produced shows, a short animation just to remind you of how very Scottish STV are!

A special programme related ident for STV with clips and photos to mark the 2017 series of X Factor.

Dinner parties, Santa and people on sofas in this STV Christmas 2017 Ident. With a clean version of the form-up music.

A night out and ice-skating, before more settling down on the sofa for this STV Christmas ident.

The into and out of break animations for STV see some slight festive tweaks too.

An example of the festive trailer style for STV, with added snow and ice effects to the endboard. Here trailing the return of an STV classic event to see in the start of 2018 - the Thingummyjig Hogmanay Ceilidh. Officially returning as part of STV's 60th Birthday Year Celebrations.

A special break bumper to mark the return of Dancing on Ice in January 2018. Blink and you might miss it!

Whilst the practice was dropped by network ITV with the 2013 rebrand, until 2018 STV continued to add an additional 'HD' identifier to the high definition version of their channel, although most other elements of their presentation continued to air in upscaled SD. Other than the extra lettering, the idents themselves also remained the same as their SD counterpart. Short version of the cycling ident here.

A shorter version of the special STV ident for Britain's Got Talent, used here in the junction to the first episode of the 2018 series.

A different shot used in the accompanying close of break bumper for Britain's Got Talent.

Another ident from STV's regular set. This time around, lots of people are getting ready to do things such as playing pianos, boxing and applying makeup. All they need to do now is add a 'Get Ready for STV' tagline as no one has ever thought of that one... oh wait!

For the World Cup 2018, STV introduced some special idents for use throughout the tournament. The long version here, featuring lots of various footballing and crowd shots.

A specially branded 'I'm a Celebrity Get Me Out of Here' STV ident, shown here for the 2018 series of the show.

STV's Christmas 2018 idents started airing on December 8th, and featured a mix of both the previous year's Christmas idents, as well as those of STV2 from 2017 now re-edited for the main channel. One of the ex-STV2 idents here used to first open up the day at 9.25 on the 8th, featuring people at dinner parties and putting on ice-skates.

Following the approach seen at Christmas, STV received a mini-refresh in February 2019. With the same ident set that had originally featured on STV2 and the predecessor STV Local channels being re-edited for the primary channel, retaining the music that had featured on the sister channel too. Always good to recycle! Here people put on clothes and have hair cuts.

Another repurposed STV2 ident, this time featuring shots from Ayr. Although the city idents initially appeared after the mini-refresh, they seemed to almost immediately disappear again from regular use leaving only the repurposed people shots.

A longer form-up variant of the clubs and groups ident for STV. As the junction timings were much the same for this airing, the longer formup is cancelled out by having a shorter hold on the STV logo at the end.

People in their daily jobs for this STV ident introduced in 2019. Another one which had been repurposed from their earlier STV2 channel.

Music and lots of dancing are the focus of this ident, first seen on STV2 and repurposed for STV in 2019.

Despite the repurposed 2019 idents for STV, programme-specific ones continued as before, complete with the original STV music rather than the STV2 tracks. Updated static shots from Emmerdale feature in a 2019 mid-length STV ident for use before the show.

The short spot promos introduced by ITV in 2019 are also supplied to affiliate station STV. The Scottish station then add their own in house style, as well as topping and tailing them with the STV triangle device.

A short 'STV Sport' branded sting, used here to lead into Rugby. As most of the sport coverage carries ITV Sport branding across the network, the sting provides a good opportunity for STV to still get their brand in too.

Another STV Player promo, this time in yellow and focusing on 'True Crime' as a theme.

As part of the reopening of tourism as COVID restrictions were lifted, July 2020 saw STV tie up with Visit Scotland to promote tourism in the country through some special idents. A long variant here.

A second long Visit Scotland ident for STV, featuring different locations.