TV Whirl - STV 2014-Present

~ STV 2014-Present ~

STV is the ITV network franchise holder for the two Scottish franchises, and as of 2017 the only remaining ITV company independent of ITV plc. Originally launched in central Scotland as Scottish Television in 1957, the company took over fellow Scottish franchise Grampian Television in 1997, before rebranding their whole operation as STV in 2006. The current look built upon this and was launched in 2014, featuring the logo in a stylised triangle which interacts and cuts between the various presentational elements of the channel.

STV - Pre 2014

Clips from Scottish Television prior to the 2014 look can be found as part of the 60th birthday celebrations aired on STV2.

STV2 - 60th Birthday of STV

STV 2014-Present

STV - 2017

Idents for STV involve various scenes cut together with the triangular device, before it settles as the STV logo at the end. All of them come in various lengths, some with obvious connections between the footage, and others with less obvious connections. Welding, sheep and swimming appear in this one. Three things you always imagine going together!

STV - 2017

A child on a swing, followed by some random holiday photos this time round.

STV - 2017

Unicycling is the only topic to appear in this STV ident.

STV (Emmerdale) - 2017

Some of the bigger rating shows on STV come with their own specialised idents, where scenes related to the show appear cut between the usual triangle device. This particular example is used to lead into Emmerdale.

STV (Coronation Street) - 2017

The short version of the tailored ident for Coronation Street. With a voiceover script near identical to that being used by network ITV into this same junction.

STV - 2017

A lot of risk taking and some nice pyrotechnics in this ident.

STV - 2017

A longer version of the child in swings and random photos ident.

STV - 2017

A shorter version of the ident with swimming in. But devoid of any sheep this time!

STV - 2017

Various forms of transport present in this STV ident. A car, a boat and that unicycle again - so all your common modes!

STV - 2017

Parents interacting with children, and teams celebrating victories in this STV ident.

STV (ECP) - 2017

The ECP style for STV is very similar to that of the main ITV network, which makes sense given they're cutting over an end credits already designed for that template of promotion. Once again it allows for cross promotion of channels, usually used to effect to promote things coming up on STV2 as well.

STV (News Promo) - 2017

Bernard Ponsonby talks to the camera about why people like the local news from STV. Possibly the most forced candid manner ever seen, but it's nice to see at least one station within the ITV network still happy to promote their local news coverage in 2017.

STV (Promo) - 2017

From a promotion for local news, to a promotion for a top rated network show in the form of Coronation Street. A reminder that it is still possible to have that mix of local and national in the schedule in the modern era.

STV (Summer Promo) - 2017

A promotion for the overall summer 2017 schedule of shows on STV.

STV (Production Sting) - 2017

Used between ident and programme on STV's own produced shows, a short animation just to remind you of how very Scottish STV are!

STV (60th Birthday) - 2017

Whilst STV2 was seeing specially put together idents to mark 60 years, the main channel for STV (which had actually turned 60) saw only a small logo added to the bottom right of the regular channel idents.

STV (X Factor) - 2017

A special programme related ident for STV with clips and photos to mark the 2017 series of X Factor.