STV 2014-Present

STV is the ITV network franchise holder for the two Scottish franchises, and as of 2017 the only remaining ITV company independent of ITV plc. Originally launched in central Scotland as Scottish Television in 1957, the company took over fellow Scottish franchise Grampian Television in 1997, before rebranding their whole operation as STV in 2006. The current look built upon this and was launched in 2014, featuring the logo in a stylised triangle which interacts and cuts between the various presentational elements of the channel.

STV - Pre 2014

Clips from Scottish Television prior to the 2014 look can be found as part of the 60th birthday celebrations aired on STV2.

STV2 - 60th Birthday of STV


STV (Endcap) - 1989

With the removal of frontcaps in the late 80s, some ITV regions started adding animated endcaps with audio to their productions instead, until this practice was also stopped with the updated network branding guidelines in late 1989. Scottish Television's animated endcap from an early 1989 production here, based upon their 1989-1992 ident.

STV 2014-Present

STV - 2017

Idents for STV involve various scenes cut together with the triangular device, before it settles as the STV logo at the end. All of them come in various lengths, some with obvious connections between the footage, and others with less obvious connections. Welding, sheep and swimming appear in this one. Three things you always imagine going together!

STV - 2017

A child on a swing, followed by some random holiday photos this time round.

STV - 2017

Unicycling is the only topic to appear in this STV ident.

STV (Emmerdale) - 2017

Some of the bigger rating shows on STV come with their own specialised idents, where scenes related to the show appear cut between the usual triangle device. This particular example is used to lead into Emmerdale.

STV (Coronation Street) - 2017

The short version of the tailored ident for Coronation Street. With a voiceover script near identical to that being used by network ITV into this same junction.

STV - 2017

A lot of risk taking and some nice pyrotechnics in this ident.

STV - 2017

A longer version of the child in swings and random photos ident.

STV - 2017

A shorter version of the ident with swimming in. But devoid of any sheep this time!

STV - 2017

Various forms of transport present in this STV ident. A car, a boat and that unicycle again - so all your common modes!

STV - 2017

Parents interacting with children, and teams celebrating victories in this STV ident.

STV (ECP) - 2017

The ECP style for STV is very similar to that of the main ITV network, which makes sense given they're cutting over an end credits already designed for that template of promotion. Once again it allows for cross promotion of channels, usually used to effect to promote things coming up on STV2 as well.

STV (ECP White) - 2018

Another end credit promotion from STV. This time in a lighter colour scheme, with the white triangle being used more than blue. Both this one and the darker version are used at different times of the day.

STV (News Promo) - 2017

Bernard Ponsonby talks to the camera about why people like the local news from STV. Possibly the most forced candid manner ever seen, but it's nice to see at least one station within the ITV network still happy to promote their local news coverage in 2017.

STV (Promo) - 2017

From a promotion for local news, to a promotion for a top rated network show in the form of Coronation Street. A reminder that it is still possible to have that mix of local and national in the schedule in the modern era.

STV (Summer Promo) - 2017

A promotion for the overall summer 2017 schedule of shows on STV.

STV (Production Sting) - 2017

Used between ident and programme on STV's own produced shows, a short animation just to remind you of how very Scottish STV are!

STV (60th Birthday) - 2017

Whilst STV2 was seeing specially put together idents to mark 60 years, the main channel for STV (which had actually turned 60) saw only a small logo added to the bottom right of the regular channel idents.

STV (X Factor) - 2017

A special programme related ident for STV with clips and photos to mark the 2017 series of X Factor.

Christmas 2017

STV - Christmas 2017

STV's 2017 Christmas presentation began airing on December 11th. Using the same style as the regular idents, but with a remixed soundtrack, newly filmed sequences cut in, and additional snow and ice effects overlaid. Families together, toasting marshmallows and fireworks feature in this one. Juxtapositioned with one of the least festive continuity links possible.

STV - Christmas 2017

Dinner parties, Santa and people on sofas in this STV Christmas 2017 Ident. With a clean version of the form-up music.

STV - Christmas 2017

Longer version of the above ident, with some additional Santa action.

STV - Christmas 2017

A night out and ice-skating, before more settling down on the sofa for this STV Christmas ident.

STV - Christmas 2017

Another mid-length Christmas ident from STV. This time featuring lights and a family out with their dog - yes, that great festive tradition!

STV (Break Start) - Christmas 2017

The into and out of break animations for STV see some slight festive tweaks too.

STV (Break End) - Christmas 2017

Coming out of a break on STV. The festive version of the STV logo at the very end fades back to the regular version in order to allow seemless transitions to the start of non-festive trailers.

STV (Promo) - Christmas 2017

An example of the festive trailer style for STV, with added snow and ice effects to the endboard. Here trailing the return of an STV classic event to see in the start of 2018 - the Thingummyjig Hogmanay Ceilidh. Officially returning as part of STV's 60th Birthday Year Celebrations.

STV (Dancing on Ice) - 2018

Marking the return of Dancing on Ice to ITV screens, a special ident for the programme from STV.

STV (Dancing on Ice - Break) - 2018

A special break bumper to mark the return of Dancing on Ice in January 2018. Blink and you might miss it!

STV (Dancing on Ice - Break End) - 2018

A special end of break bumper to mark the return of Dancing on Ice to STV in January 2018.

STV HD - 2018

Whilst the practice was dropped by network ITV with the 2013 rebrand, until 2018 STV continued to add an additional 'HD' identifier to the high definition version of their channel, although most other elements of their presentation continued to air in upscaled SD. Other than the extra lettering, the idents themselves also remained the same as their SD counterpart. Short version of the cycling ident here.

STV (Britain's Got Talent - Long) - 2018

As is common practice for many of the big Saturday Night shows, the 2018 series of Britain's Got Talent saw a special STV ident to mark the show, which was then used for most of the junctions that evening in the run up to the first airing. A longer version here, giving us an extra few seconds of video at the start before it cuts to the usual 'static photo' shots.

STV (Britain's Got Talent - Mid) - 2018

A shorter version of the special STV ident for Britain's Got Talent, used here in the junction to the first episode of the 2018 series.

STV (Britain's Got Talent - Break) - 2018

A break bumper from STV to mark the 2018 series of Britain's Got Talent in April 2018.

STV (Britain's Got Talent - Break End) - 2018

A different shot used in the accompanying close of break bumper for Britain's Got Talent.

STV - 2018

Another STV ident from the regular set, this time featuring a lot of dancers.

STV - 2018

Another ident from STV's regular set. This time around, lots of people are getting ready to do things such as playing pianos, boxing and applying makeup. All they need to do now is add a 'Get Ready for STV' tagline as no one has ever thought of that one... oh wait!

STV - 2018

We're focusing entirely on a helicopter for this STV ident. One from the regular set which was added later in the package's life.

STV (World Cup - Long) - 2018

For the World Cup 2018, STV introduced some special idents for use throughout the tournament. The long version here, featuring lots of various footballing and crowd shots.

STV (World Cup - Mid) - 2018

Now, forget that continuity script that's gone before, because all that matters now is we can recycle it again. A shorter version of the STV World Cup ident, with shots arranged in different positions.

STV (IACGMOOH - Mid) - 2018

A specially branded 'I'm a Celebrity Get Me Out of Here' STV ident, shown here for the 2018 series of the show.

STV (IACGMOOH - Long) - 2018

A longer variant of STV's 2018 I'm a Celebrity Get Me out of Here ident, just in case you wanted to see those few extra seconds of a giant logo being put together in the jungle.

STV - Christmas 2018

STV's Christmas 2018 idents started airing on December 8th, and featured a mix of both the previous year's Christmas idents, as well as those of STV2 from 2017 now re-edited for the main channel. One of the ex-STV2 idents here used to first open up the day at 9.25 on the 8th, featuring people at dinner parties and putting on ice-skates.

STV - Christmas 2018

The second of the ex-STV2 idents, repackaged for the main STV channel for Christmas 2018. With people putting on skates, and fun at a fairground featuring.

STV - 2019

STV (Looks - Mid) - 2019

Following the approach seen at Christmas, STV received a mini-refresh in February 2019. With the same ident set that had originally featured on STV2 and the predecessor STV Local channels being re-edited for the primary channel, retaining the music that had featured on the sister channel too. Always good to recycle! Here people put on clothes and have hair cuts.

STV (Looks- Long) - 2019

A longer formup of the same ident, featuring more of people applying makeup and getting dressed... as well as an additional appearance of someone with a hen.

STV (Ayr) - 2019

Another repurposed STV2 ident, this time featuring shots from Ayr. Although the city idents initially appeared after the mini-refresh, they seemed to almost immediately disappear again from regular use leaving only the repurposed people shots.

STV (Groups - Mid) - 2019

Various groups and clubs feature in another former STV2 ident repackaged for STV in 2019. Mid-length version.

STV (Groups - Long) - 2019

A longer form-up variant of the clubs and groups ident for STV. As the junction timings were much the same for this airing, the longer formup is cancelled out by having a shorter hold on the STV logo at the end.

STV - 2019

Another STV2 ident appears on STV from 2019, featuring people on dodgems and families with children.

STV - 2019

People in their daily jobs for this STV ident introduced in 2019. Another one which had been repurposed from their earlier STV2 channel.

STV - 2019

Another ident added to STV for 2019, this time featuring various forms of transport.

STV (Music and Dance - Mid) - 2019

Music and lots of dancing are the focus of this ident, first seen on STV2 and repurposed for STV in 2019.

STV (Music and Dance - Long) - 2019

A longer formup of the music and dance ident, featuring some extra scenes before the STV triangle appears.

STV (Emmerdale - Mid) - 2019

Despite the repurposed 2019 idents for STV, programme-specific ones continued as before, complete with the original STV music rather than the STV2 tracks. Updated static shots from Emmerdale feature in a 2019 mid-length STV ident for use before the show.

STV (Emmerdale - Long) - 2019

A longer form-up Emmerdale ident for STV from 2019. Featuring more moving footage from the opening titles in the first few seconds, before switching to another set of static shots from the show.

STV (Short Promo) - 2019

The short spot promos introduced by ITV in 2019 are also supplied to affiliate station STV. The Scottish station then add their own in house style, as well as topping and tailing them with the STV triangle device.

STV (Rugby World Cup) - 2019

A special ident for the Rugby World Cup in 2019, following the standard STV template of logo + clips cut with their triangle device.

STV (Sport Sting) - 2019

A short 'STV Sport' branded sting, used here to lead into Rugby. As most of the sport coverage carries ITV Sport branding across the network, the sting provides a good opportunity for STV to still get their brand in too.

STV Player (Promo) - 2019

One of several general promos for the STV Player introduced in Autumn 2019. Each of them picks a genre of programming, and a particular colour to apply to the triangle device outside of the regular blue colour palette of STV. Here the trailer promotes drama from STV.

STV Player (Promo) - 2019

Another STV Player promo, this time in yellow and focusing on 'True Crime' as a theme.

STV (Clap For Our Carers) - 2020

STV and ITV idents come together. At 8pm on 2nd April, an edited version of the recent NHS Workers ITV Creates ident goes out on the Scottish station in primetime too to mark out a pause in broadcasting while people Clap For Our Carers. Showing the appreciation and support of the nations during the 2020 COVID-19 crisis. Followed by a carefully chosen ident from STV with local thanks immediately afterwards.

STV (Visit Scotland - Long) - 2020

As part of the reopening of tourism as COVID restrictions were lifted, July 2020 saw STV tie up with Visit Scotland to promote tourism in the country through some special idents. A long variant here.

STV (Visit Scotland - Mid) - 2020

A mid-length version of the same ident from STV and Visit Scotland.

STV (Visit Scotland - Long) - 2020

A second long Visit Scotland ident for STV, featuring different locations.



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