STV 2014-Present

Idents for STV involve various scenes cut together with the triangular device, before it settles as the STV logo at the end. All of them come in various lengths, some with obvious connections between the footage, and others with less obvious connections. Welding, sheep and swimming appear in this one. Three things you always imagine going together!

Unicycling is the only topic to appear in this STV ident.

The short version of the tailored ident for Coronation Street. With a voiceover script near identical to that being used by network ITV into this same junction.

A longer version of the child in swings and random photos ident.

Various forms of transport present in this STV ident. A car, a boat and that unicycle again - so all your common modes!

The ECP style for STV is very similar to that of the main ITV network, which makes sense given they're cutting over an end credits already designed for that template of promotion. Once again it allows for cross promotion of channels, usually used to effect to promote things coming up on STV2 as well.

Bernard Ponsonby talks to the camera about why people like the local news from STV. Possibly the most forced candid manner ever seen, but it's nice to see at least one station within the ITV network still happy to promote their local news coverage in 2017.

A promotion for the overall summer 2017 schedule of shows on STV.

Whilst STV2 was seeing specially put together idents to mark 60 years, the main channel for STV (which had actually turned 60) saw only a small logo added to the bottom right of the regular channel idents.

STV's 2017 Christmas presentation began airing on December 11th. Using the same style as the regular idents, but with a remixed soundtrack, newly filmed sequences cut in, and additional snow and ice effects overlaid. Families together, toasting marshmallows and fireworks feature in this one. Juxtapositioned with one of the least festive continuity links possible.

Longer version of the above ident, with some additional Santa action.

Another mid-length Christmas ident from STV. This time featuring lights and a family out with their dog - yes, that great festive tradition!

Coming out of a break on STV. The festive version of the STV logo at the very end fades back to the regular version in order to allow seemless transitions to the start of non-festive trailers.

Marking the return of Dancing on Ice to ITV screens, a special ident for the programme from STV.

A special end of break bumper to mark the return of Dancing on Ice to STV in January 2018.

As is common practice for many of the big Saturday Night shows, the 2018 series of Britain's Got Talent saw a special STV ident to mark the show, which was then used for most of the junctions that evening in the run up to the first airing. A longer version here, giving us an extra few seconds of video at the start before it cuts to the usual 'static photo' shots.

A break bumper from STV to mark the 2018 series of Britain's Got Talent in April 2018.

Another STV ident from the regular set, this time featuring a lot of dancers.

We're focusing entirely on a helicopter for this STV ident. One from the regular set which was added later in the package's life.

Now, forget that continuity script that's gone before, because all that matters now is we can recycle it again. A shorter version of the STV World Cup ident, with shots arranged in different positions.