STV 2014-Present

In January 2003, Scottish Television adopted the same celebrity idents that had been brought to network ITV in October 2002 across both their stations. Updating them with a slightly different soundtrack and adding Scottish and Grampian branding, as well as adding local versions shot on a regional set. These same idents were kept until 2006, outliving both the second set of celeb ITV idents in 2003 and the subsequent network rebrand of 2004. The generic graphical-only ident usually used before serious or news programming was updated in this time though, starting off with the same 2002 'smokey background' as network ITV before being updated with the 2003 'squares' background from their following package possibly to make matching up to promo graphics easier. A short variant here.

The Scottish promo style from 2005 continued to use a similar style to that of network ITV from 2003-2004. The same four blue blocks as the idents feature, but devoid of any specific 'Scottish' mention so that they could be reused across Scottish, Grampian and their shared overnight service without further modification.

A child on a swing, followed by some random holiday photos this time round.

Some of the bigger rating shows on STV come with their own specialised idents, where scenes related to the show appear cut between the usual triangle device. This particular example is used to lead into Emmerdale.

A lot of risk taking and some nice pyrotechnics in this ident.

A shorter version of the ident with swimming in. But devoid of any sheep this time!

Parents interacting with children, and teams celebrating victories in this STV ident.

Another end credit promotion from STV. This time in a lighter colour scheme, with the white triangle being used more than blue. Both this one and the darker version are used at different times of the day.

From a promotion for local news, to a promotion for a top rated network show in the form of Coronation Street. A reminder that it is still possible to have that mix of local and national in the schedule in the modern era.

Used between ident and programme on STV's own produced shows, a short animation just to remind you of how very Scottish STV are!

A special programme related ident for STV with clips and photos to mark the 2017 series of X Factor.

Dinner parties, Santa and people on sofas in this STV Christmas 2017 Ident. With a clean version of the form-up music.

A night out and ice-skating, before more settling down on the sofa for this STV Christmas ident.

The into and out of break animations for STV see some slight festive tweaks too.

An example of the festive trailer style for STV, with added snow and ice effects to the endboard. Here trailing the return of an STV classic event to see in the start of 2018 - the Thingummyjig Hogmanay Ceilidh. Officially returning as part of STV's 60th Birthday Year Celebrations.

A special break bumper to mark the return of Dancing on Ice in January 2018. Blink and you might miss it!

Whilst the practice was dropped by network ITV with the 2013 rebrand, until 2018 STV continued to add an additional 'HD' identifier to the high definition version of their channel, although most other elements of their presentation continued to air in upscaled SD. Other than the extra lettering, the idents themselves also remained the same as their SD counterpart. Short version of the cycling ident here.

A shorter version of the special STV ident for Britain's Got Talent, used here in the junction to the first episode of the 2018 series.

A different shot used in the accompanying close of break bumper for Britain's Got Talent.

Another ident from STV's regular set. This time around, lots of people are getting ready to do things such as playing pianos, boxing and applying makeup. All they need to do now is add a 'Get Ready for STV' tagline as no one has ever thought of that one... oh wait!

For the World Cup 2018, STV introduced some special idents for use throughout the tournament. The long version here, featuring lots of various footballing and crowd shots.

A specially branded 'I'm a Celebrity Get Me Out of Here' STV ident, shown here for the 2018 series of the show.

STV's Christmas 2018 idents started airing on December 8th, and featured a mix of both the previous year's Christmas idents, as well as those of STV2 from 2017 now re-edited for the main channel. One of the ex-STV2 idents here used to first open up the day at 9.25 on the 8th, featuring people at dinner parties and putting on ice-skates.

Following the approach seen at Christmas, STV received a mini-refresh in February 2019. With the same ident set that had originally featured on STV2 and the predecessor STV Local channels being re-edited for the primary channel, retaining the music that had featured on the sister channel too. Always good to recycle! Here people put on clothes and have hair cuts.

Another repurposed STV2 ident, this time featuring shots from Ayr. Although the city idents initially appeared after the mini-refresh, they seemed to almost immediately disappear again from regular use leaving only the repurposed people shots.

A longer form-up variant of the clubs and groups ident for STV. As the junction timings were much the same for this airing, the longer formup is cancelled out by having a shorter hold on the STV logo at the end.

People in their daily jobs for this STV ident introduced in 2019. Another one which had been repurposed from their earlier STV2 channel.

Music and lots of dancing are the focus of this ident, first seen on STV2 and repurposed for STV in 2019.

Despite the repurposed 2019 idents for STV, programme-specific ones continued as before, complete with the original STV music rather than the STV2 tracks. Updated static shots from Emmerdale feature in a 2019 mid-length STV ident for use before the show.

The short spot promos introduced by ITV in 2019 are also supplied to affiliate station STV. The Scottish station then add their own in house style, as well as topping and tailing them with the STV triangle device.

A short 'STV Sport' branded sting, used here to lead into Rugby. As most of the sport coverage carries ITV Sport branding across the network, the sting provides a good opportunity for STV to still get their brand in too.

Another STV Player promo, this time in yellow and focusing on 'True Crime' as a theme.

As part of the reopening of tourism as COVID restrictions were lifted, July 2020 saw STV tie up with Visit Scotland to promote tourism in the country through some special idents. A long variant here.

A second long Visit Scotland ident for STV, featuring different locations.

~ NEW! ~

From 19th July 2021, STV again began airing idents promoting Visit Scotland as they had done in 2020 with wording changed from 'Sponsored by' to 'In association with'. Once again featuring shots of people enjoying themselves around Scotland. The longer formup version here.

On 1st December 2020, STV launched their refreshed festive package for the year. The idents were very similar to that of previous years, reusing a lot of the same footage. However all had been re-edited to some degree as a result of the COVID-19 situation, removing scenes like Christmas Markets, and instead adding in features like video calling to reflect Christmas 2020. In this one, a person opens a present via video conferencing, before mixing in previously used shots of families with dogs and fireworks.

Small groups of people together, including a girl with a dog, and some older people with a grey cat, in another festive 2020 ident from STV.

People getting together via tablet, phone and laptop in this Christmas 2020 ident.

~ NEW! ~

For September 2021, another sponsored ident appeared on STV. This time to promote Smart Meters, shots of wind turbines and other sustainabile things make up the ident sequence.