Film4 started off life as the British film production arm of Channel 4, eventually leading to the launch of a channel in 1998 as FilmFour, and marking Channel 4's first foray into the multi-channel world. Initially starting as a subscription channel, it was slightly rebranded as Film4 in July 2006 when it moved to free-to-air status instead. The current presentation package for the channel was introduced in 2014.

FilmFour (Launch Promo) - 1998

For the launch of the original subscription based FilmFour (as it was stylised then) channel on November 1st 1998, Channel 4 chose to simulcast the first night free on their main channel too. A promo from the day before launch highlighting that special event.

FilmFour (Launch Promo) - 1998

Another launch promo for FilmFour, this time promoting how to get the channel itself across the available subscription platforms of the time, rather than mentioning the Channel 4 simulcast.

Film4 (Welcome) - 2017

To start each day on Film4, and delineate between the channel's proper airtime and the filler Teleshopping that is used in the channel space overnight, a short welcome sting is aired.

Film4 (Menu) - 2017

Before each film on Film4, a short rundown menu showing other things in the day's schedule is aired. Looking like a parallax website design circa 2014, the screen slides vertically between still images from the various upcoming films and the signature red screens of Film4's graphics package.

Film4 (Promo) - 2017

An example of the promo style for Film4, complete with red endboard.

Film4 (Forest - Light) - 2017

Idents on Film4 from the 2014 package consist of scenes broken up by a screenroll as the Film4 logo forms, designed to look like a strip of film running. Most of the sequences then have different variations on how they end to increase the total number available in the package. This one features a forest scene, set at night and ending with a mysterious light floating around.

Film4 (Forest - Wolves) - 2017

A second variant of the forest ident. This time it's a bit lighter as wolves run past across the screen.

Film4 (Forest - Camp) - 2017

A third forest ident. It's daytime in this variant with some camping going on. Some of the same red balloons from the staircase ident also make a sneaky cameo.

Film4 (Lodge - Woman) - 2017

A hunting lodge/motel (depending on point of view) in this set of idents. In this first variant, a woman is sat on the edge of the bed getting dressed.

Film4 (Lodge - Shower) - 2017

In this variant of the lodge ident, what can only be assumed to be the same woman can now be seen behind a shower curtain in the bathroom.

Film4 (Lodge - Hunter) - 2017

A third variant of the lodge/motel ident, this time with guns pictured and a man sitting in the chair on the right.

Film4 (Staircase - Balloon) - 2017

A view up a large staircase for this ident, and in this variant a balloon floats up the middle.

Film4 (Staircase - Chase) - 2017

Another staircase ident, this time with a chase going on up the stairs as the whole scene slowly rotates - logo included.

Film4 (Gas Station - Children) - 2017

A gas station features in this Film4 ident, and in this particular variant a group of children on bikes pop by. Probably planning to use one of those free tyre airpumps if they're anything like me!

Film4 (Corridor - Paranormal) - 2017

A corridor in a hotel acts as the setting for this Film4 ident. And in this particular variant, some supernatural happenings can be witnessed with lights flashing on and off and room doors flying open.



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