BBC Choice was launched in September 1998. Targeted mainly at a younger audience (20-30's) with its 'entertainment' image, it showed a mixture of repeats from One and Two, as well as airing some series exclusively before they come to analogue. Almost a year after BBC Knowledge became BBC Four, BBC Choice became BBC Three in February 2003. As well as a name change, the new channel was designed to show more original programming than its predecessor, though due to the somewhat restrictive terms of its licence, it often ended up having to repeat the same originally commissioned programmes ad nausea.
The channel continued to grow over the following decade, even launching an HD version and carrying more well known programmes such as Eurovision Semi Finals and Olympics Coverage in 2012. However in 2015, as part of the overall attempts to reduce costs at the BBC, the channel was earmarked for closure. Officially it became the first BBC channel to 'move online' in February 2016, instead now becoming a brand used only on the website as opposed to a broadcast channel.
BBC Choice - Cubes V1
The last set of BBC Choice idents were introduced in early 2002. There were only 3 variants, all using the 3 cubes. (spot any patterns with the number 3!) This was probably only supposed to be stop-gap measure until BBC Three launched... only that was delayed more than they expected. In this version, the cubes zoom off into the distance.
BBC Choice - Cubes V2
BBC Choice - Cubes V3
BBC Choice - Next
Infamous at the time for being annoying towards viewers, although I suppose its nothing compared to what they do with the CBBC channel! Towards the end of most programmes, three cubes used to appear across the top of the screen with an advert for a programme. Usually this told people what was on next, although as is seen in this example, it could be for anything!
BBC Choice - Promo
BBC Choice Christmas 2002
BBC Two Handover to BBC Three
Like the launch of BBC Four, the launch of BBC Three was simulcast on BBC Two (Are you following so far). To handover to the new station, this slightly tweaked version of one of the regular BBC Two idents was used, bearing more than an uncanny resemblance to the handover ident used when BBC Four launched.
BBC Three (Welcome) - 2003
BBC Three (Taster) - 2003
BBC Three (Ident) - Underwater - 2003
BBC Three (Ident) - Glasses - 2003
BBC Three (Promo) - 2003
BBC Three (Promo) - 2005
A later example of the 2005 promo style for BBC Three under the blobs era branding, though by now the logo box has been recoloured in blue rather than white. Here promoting something actually coming up 'next' on the channel on one of the other BBC channels, in a change from the use of End Credit Promotions.
BBC3 Advert - Christmas 2005
BBC Three (Distraction) - 2007
BBC Three (Spaghetti) - 2007
BBC Three (Dancing) - 2009
BBC Three (Sting) - 2009
BBC Three (People's Continuity) - 2009
Initially with the rebrand, a big fuss was made of the plan to have user submitted content for continuity. One such user submitted link into The Real Hustle is presented here filmed on a shaky webcam. As is often the case with these user interaction plans, the idea was quietly dropped quite quickly.
BBC Three (Promo) - 2009
BBC Three (Sting - The Incredibles) - 2011
A short sting used to lead into an airing of Disney's The Incredibles on BBC Three in 2011, using pre-supplied animation from Disney. In the later years of its life, much of early January on BBC Three would be used to air repeats of movies the BBC had acquired for BBC One over Christmas, allowing them to maximise their investment in film rights even if the films themselves seemed a little out of place on the channel sometimes.
BBC Three - 2016
In a move designed to give them a fresh brand in time for the main channel's closure and their move to 'online only' status, BBC Three introduced a new look to their whole pres package in the month before the planned move. The logo is now designed to sit well within a square for easy use in app icons, and in the idents features various graphical animations forming in and out of it. A periscope and surgical tools are just a few of the items in this one.
BBC Three - 2016
BBC Three (Promo) - 2016
BBC Three (Online Promo) - 2016
BBC Three (ECP) - 2016
BBC Three (Coming Up) - 2016
BBC Three (Final 60 Seconds News) - 2016
One of the shows to be dropped completely with the move online was the channel's long running 60 Seconds News. From the final evening of BBC Three in 2016 (offically - ignoring the quietly hidden slots that lasted a little longer in the middle of the night for another month) - The last ever edition of 60 Seconds News goes out just after midnight, with both some of the invision news and the ticker along the bottom covering the fact it was their last ever show, alongside the actual news. Amazing how much you can fit into a minute!
BBC One (Threetime) - 2019
To soften the blow of a return to the shorter pre-2016 length of their 10 O'Clock News, the BBC decided to air BBC Three programming on BBC One in a late night slot Monday-Wednesday. To mark this, a new 'Threetime' ident was introduced for the strand, showing both BBC One and BBC Three branding together.