Yorkshire Television - 1968-2002
Yorkshire Television were later than some on the ITV scene, not beginning broadcasting until 1968, when they took over from the existing holder ABC. The station retained both it's distinctive Yellow Chevron logo, and the jingle based upon the local theme 'On Ilkla Moor Baht 'at' for most of it's lifespan from launch until it began being subsumed like most regions into the national ITV plc fold from 2002 onwards. Yorkshire was one of the first companies in the network to buy out another region after it became deregulated in the 90s, taking over Tyne Tees in 1992 due to both stations having overbid on their licences in the 1991 franchise auction. That early takeover resulted in the Leeds centre becoming one of the first to handle playout for multiple regions, and as a result to this day Yorkshire's facilities retain a large role in network playout for ITV. With thanks to Ashley B for a lot of the 2001 content on here.
Yorkshire - 1991
Yorkshire (Serving the Community) - 1991
Yorkshire (Serving the Community Close) - 1991
Yorkshire (Short) - 1994
Bob Preedy provides continuity over a static version of this Yorkshire ident. Still based off the 1989 Generic ITV ident which had been modified by Yorkshire locally to improve the prominence of the chevron, this copy dates from shortly before the next look below was introduced - airing October 9th 1994.
Yorkshire (Short) - 1994
In 1994, a new set of idents were introduced to Yorkshire Television, and were the first home-grown YTV effort to feature a different soundtrack to the famous 'On Ilkey Moor' notes that had been present since the station launch. Images, usually from the region, sit in a bar behind the chevron over various coloured backgrounds. A short version here, which doesn't include any music at all and a very short form up of the chevron.
Yorkshire (Long) - 1997
Yorkshire Television received the Channel 3 treatment in 1996, to a degree. The changes weren't as drastic as what they'd enforced on fellow-owned Tyne Tees in the North East, with the Chevron and Yorkshire's name still remaining centre stage, as well as seeing the return of the signature Yorkshire notes of On Ilkla Moor Baht 'at remixed for the late 90s. However in the longest version of the ident, the same large gold 3 is seen appearing out of the Yorkshire logo for a short time, with the same 3 background as used for C3NE. Maggie also provides a very generic pre-recorded announcement here with as many names as possible crammed in, just incase any Yorkshire viewers felt like they were missing out on those by not being in the North East.
Yorkshire (Mid) - 1997
Yorkshire (Evening - Long) - 1998
After the takeover by Granada, the Channel 3 project was very swiftly dropped. Whilst 'Channel 3 North East' had to have an entirely new ident put together to reintroduce TTTV, Yorkshire's set required fewer changes. The longest version of the ident with the giant gold three emerging from the chevron was simply dropped, and in the remaining shorter versions the background image lost all the ghosted 3s. Evening and daytime versions with different shades of blue existed, in various lengths as needed. A longer version of the evening ident here, with Maggie Mash providing continuity into the News at Ten.
Yorkshire (Evening - Short) - 1998
Yorkshire (Long) - Christmas 1999
With the ITV generic idents only arriving in November 1999, GMG had by then already commissioned locally branded Christmas idents for that year. So only weeks after the new corporate look had gone to air, the GMG North stations all swapped back to locally branded festive idents without an ITV logo in sight. Designed in Leeds, and following a similar style to the Yorkshire Television local rebrand that had been devised earlier that year, the left half was replaced with the relevant region's logo, whilst the right half featured Christmas imagery.
Yorkshire (Short) - Christmas 1999
ITV Yorkshire - 2000
Initially in 1999, GMG North introduced all the filmed sequences for the Generic Hearts look in the Yorkshire region as well, with the huge new locally produced set relegated to use before a dwindling number of regional programmes only! It didn't take long for the filmed hearts sequences to also be dropped in favour of a small number of graphical only versions of the idents.
ITV1 Yorkshire - 2001
In August 2001, Yorkshire received the same tweak as the rest of the regions to replace the existing ITV logo with a much bigger ITV1 logo. The full version of the lines ident was used less much less frequently for junctions for the last year of Northern continuity, with GMG North preferring to use either the already formed copy, or a quicker formup re-edit.
ITV1 Yorkshire - 2001
Yorkshire 2001 (Stone Balls)
With the generic look for ITV being tied up in continuing disagreements over 1999, GMG decided to commission their own full rebrand for Yorkshire locally. The chevron and well known jingle were retained, alongside clips from the region. A large number of variations on these new Yorkshire idents were made, featuring different towns, cities and other locations. Ultimately they weren't to see their full intended use. They were completed only a short time before the ITV generic look arrived in November 1999, leaving them relegated to use before only a small number of regional shows when they finally started airing at the same time.