ITV1 2002-2003 (Page 1)

At 9.25 on the first day, a minute long promotion heralding the new brand went out, showing 'behind the scenes' filming of the idents, and finishing with a solemn black version to lead into Trisha.

The first new ident. Aired at 10.30 before 'This Morning', it features Ant and Dec (the one which has been used most extensively in the pre-launch marketing by ITV).

Apparently there were others shown, but I didn't see any new idents again until 1pm... oh look! It's Ant and Dec again! Isn't that imaginative!

Another advert, broadcast just before 2.30pm on the first day of the ITV1 Celeb look, for the program 'Mr Right' - another show which didn't rate too well for ITV in the end. This one uses the full new graphics package to present time, day, channel etc.

One of the better aspects of the relaunch can be seen here. Out with the idea of generic credits. Now, credits are designed so they can be shrunk to a column, allowing the announcer to advertise a programme menu on the right. Notice the slight cheating with regards to the regional news, simply saying 'News Hour' onscreen, with the announcer advertising 'The latest news from your region'. This is from the end of Popstars, at just before 5.30pm.

Not from the launch day, some other new 'celebrity' idents. Where I know who the people are, I have included their names. This one features Frank Skinner.

Geri Haliwell and Pete Whatshisname feature in this ident. This is the Christmas variant, hence their cheap stars-flying-around-the-logo edit.

Diane Parish and Jane Danson from The Bill feature in the short version of this ident, with some token festive adornments.

A different Des in a different ITV1 ident.

Another ITV1 ident with Hermione Norris, well known for her ITV work in Wire in the Blood and Cold Feet.

Mary Nightingale, the news reader, features in this ident.

The lacklustre re-edit done to the idents for the first Christmas post-centralisation may have looked awful. However ITV had some nicely done graphics in use on the promos. This is a typical example with the reindeer.... looking at those damn shooting stars again!

~ NEW! ~

A short computer animated sting, used to lead into Drama Premieres aired on ITV.

As with all of the celebrity idents, there's also a short version of the Generic ident. Thanks to Ashley again for the clip.

Another special ident, this time used to promote ITV's programme 'I'm a Celebrity, Get Me Out Of Here!' in 2003. The ident features the Koala puppets, which had been used extensively in the pre-launch programme marketing, and was used into the junction of nearly every programme on the first and last days of the show.