ITV1 2002-2003 (Page 1)
In most regions, national ITV1 branding devoid of any regional name had been becoming increasingly common over 2001 and 2002. Finally on the 28/10/2002, the day we had all been expecting finally came. The region names were completely abolished from the idents to be replaced solely by the national brand. The region names initially did still appear before regional programmes (unless you were in London), although it was a very poor excuse. By May 2003, this mention had also been dropped. Even SMG, UTV and Channel, who are independent of Granada/Carlton, hence still had a choice, had all decided to take the easy and cheaper option and use slightly modified versions of the national idents by January 2003. Still, despite the end of regionalism, a bit of a budget was initially spent on filming a wide selection of idents, which with their celebrity nature were probably more representative of ITV than some nondescript hearts had been.
As there's so many of these, I've had to split them across 2 pages. A link to Page 2 can be found at the bottom of the page.
ITV (IACGMOOH Break) - 2002
One of several special ITV breakbumpers used ahead of the very first series of I'm a Celebrity Get Me Out Of Here in August 2002, in the very last days before the full ITV1 national branding launched a few months later.
ITV (IACGMOOH Break) - 2002
Another breakbumper used on ITV to promote the first series of I'm a Celebrity Get Me Out Of Here in August 2002, devoid of all regional mentions shortly before the full national branding would come in in the October.
ITV1 2002 First Promo
ITV1 2002 Break Bumper
ITV1 2002 Ant and Dec
ITV1 (Promo) - 2002
ITV1 2002 Ant and Dec 2
ITV1 2002 Trevor McDonald
ITV1 (Promo) - 2002
ITV1 2002 Martin Kemp
ITV1 2002 ECP
One of the better aspects of the relaunch can be seen here. Out with the idea of generic credits. Now, credits are designed so they can be shrunk to a column, allowing the announcer to advertise a programme menu on the right. Notice the slight cheating with regards to the regional news, simply saying 'News Hour' onscreen, with the announcer advertising 'The latest news from your region'. This is from the end of Popstars, at just before 5.30pm.
ITV1 2002 Cilla Black
ITV1 2002 Frank Skinner
ITV1 2002 Frank Skinner 2
ITV1 2002 Geri/Pete
ITV1 2002 Tess/Brian
ITV1 2002 The Bill
ITV1 (The Bill) - 2003
ITV1 2002 Des 'O Connor
ITV1 2002 Des Lynam
ITV1 2002 Hermione Norris
ITV1 2002 - Robbie Earle
ITV1 2002 Mary Nightingale
ITV1(Keira Knightley) - 2002
ITV1 (Chris Tarrant) - 2002
ITV1 (Promo) - Christmas 2002
ITV Sport (Sting) - 2002
ITV Drama Premieres (Sting) - 2003
ITV1 Generic Long 2003
ITV1 Generic Short 2003
ITV1 Brits 2003
Hmm.... for Christmas 2002, where the idents were in use for several days, ITV went to the great expense of adding a few shooting stars around their logo. For a one night event (ie The Brit Awards), they produced several new special idents, some featuring musical acts, and another dull version featuring the hideously overused Davina McCall. Priorities anyone? Bah humbug!
ITV1 2003 - Im a Celebrity...
Another special ident, this time used to promote ITV's programme 'I'm a Celebrity, Get Me Out Of Here!' in 2003. The ident features the Koala puppets, which had been used extensively in the pre-launch programme marketing, and was used into the junction of nearly every programme on the first and last days of the show.