ITV1 2002-2003 (Page 1)
On the 28/10/2002, the day we had all been expecting finally came. The region names were abolished from the idents to be replaced solely by ITV1. The region names did still appear before regional programmes (unless you're in London), although it was a very poor excuse (ie a tiny little mention). By May 2003, this mention had also been dropped. Even SMG, UTV and Channel, who are independent of Granada/Carlton, hence still have a choice, had all decided to take the easy/cheap option and use the idents by January 2003. Still, despite the end of regionalism, a bit of a budget was initially spent on filming a wide selection of idents.
As there's so many of these, I've had to split them across 2 pages. A link to Page 2 can be found at the bottom of the page.
ITV1 2002 First Promo
ITV1 2002 Break Bumper
ITV1 2002 Ant and Dec
ITV1 (Promo) - 2002
ITV1 2002 Ant and Dec 2
ITV1 2002 Trevor McDonald
ITV1 (Promo) - 2002
ITV1 2002 Martin Kemp
ITV1 2002 ECP
One of the better aspects of the relaunch can be seen here. Out with the idea of generic credits. Now, credits are designed so they can be shrunk to a column, allowing the announcer to advertise a programme menu on the right. Notice the slight cheating with regards to the regional news, simply saying 'News Hour' onscreen, with the announcer advertising 'The latest news from your region'. This is from the end of Popstars, at just before 5.30pm.
ITV1 2002 Cilla Black
ITV1 2002 Frank Skinner
ITV1 2002 Frank Skinner 2
ITV1 2002 Geri/Pete
ITV1 2002 Tess/Brian
ITV1 2002 The Bill
ITV1 (The Bill) - 2003
ITV1 2002 Des 'O Connor
ITV1 2002 Des Lynam
ITV1 2002 Hermione Norris
ITV1 2002 - Robbie Earle
ITV1 2002 Mary Nightingale
ITV1(Keira Knightley) - 2002
Keira Knightley stars in another celebrity ident from the initial 2002-2003 batch for ITV1.
ITV1 (Promo) - Christmas 2002
ITV1 Sport - 2002
ITV1 Generic Long 2003
ITV1 Generic Short 2003
ITV1 Brits 2003
Hmm.... for Christmas 2002, where the idents were in use for several days, ITV went to the great expense of adding a few shooting stars around their logo. For a one night event (ie The Brit Awards), they produced several new special idents, some featuring musical acts, and another dull version featuring the hideously overused Davina McCall. In my opinion, it shows where ITV's priorities lie! Bah humbug!
ITV1 2003 - Im a Celebrity...
Another special ident, this time used to promote ITV's programme 'I'm a Celebrity, Get Me Out Of Here!' in 2003. The ident features the Koala puppets, which had been used extensively in the pre-launch programme marketing, and was used into the junction of nearly every programme on the first and last days of the show.