BBC One (Pre 2002)
BBC1 is the oldest channel in Britain, albeit not originally named as such until the launch of their second channel some 3 decades later. Launched in 1936, it expanded upon the corporation's previous radio only presence, continuing to be funded by the payment of a licence fee, into the brave new world of television for the first time. Over the years that have followed, it has continued to be the most watched television channel, ahead of it's biggest commercial rival ITV.
BBC1 (Slide) - 1983
BBC1 1985 (The COW Globe)
This ident, more commonly referred to as the COW globe due to the fact it was computer-generated, was introduced in 1985, and remained in use until early 1991. It continued the use of the globe symbol which had become well associated with BBC1 by this point, but brought it up to date with a world moving towards computer graphics at that time. This example dates from 1990.
BBC1 Closedown 1985
BBC1 1988 (Subtitled)
BBC1 (Promo) - 1989
Heading into Autumn 1989 on BBC1, with an example of the trailer style for the season. Making heavy use of the COW globe from various angles throughout, the trailer here promotes the start of the second and final series of 'First of The Summer Wine' - the less successful prequel series to Last of The Summer Wine.
BBC1 (Closedown) - 1989
Peter Bolgar closes down BBC1 at the end of another day in August 1989, over the COW globe.
BBC1 (Promo - Pre Rebrand) - 1991
BBC1 (Promo - Post Rebrand) - 1991
The second of two trailers, this time from 3 days later on the other side of the 1991 rebrand. The surreal art style at the start and end of the trailer is near identical. The only changes are some slight re-framing of the end footage, updated font usage and addition of the new '1' logo. A verbal reference is also made to 'your new look BBC1' - probably a reference to both the changed visuals and a fresh schedule.
BBC1 (Closedown) - 1991
BBC1 Closedown 1995
BBC Select 1992
BBC1 - 1996
BBC1 (Slide) - 1996
BBC One (1997-29/3/2002)
BBC1 1997 (The Balloons)
In 1997, the BBC went for a total revamp of their corporate logo, probably with the expectation this would be the last one for many years. The signature letters B B C were made into squares, rather than the slanted ones that had preceded it and had been in use in various forms for many years before. Coinciding with this, instead of the plain computer generated globes, the BBC 1 balloon was introduced. Filmed on a large number of locations, it was the first time the BBC had experimented with a large number of idents for their flagship channel and continued to be added to over the following years. This variant comes from 2001, after the addition of the website address.
BBC1 1998 (Bridge)
BBC - Perfect Day - Christmas 1998
Originally produced in 1997, the Perfect Day film was put together to celebrate the diverse range of music produced by the BBC under their licence fee charter. A whole host of musical personalities appeared for only a minimal fee to take turns covering Lou Reed's song. The film was so popular that is resulted in a charity release for Children In Need, and continued to be shown for a considerable time afterwards - this slightly wintery version airing coming in during Christmas 1998. Several of those featured have passed away in the years since, including Lou Reed himself, however to this day the film remains one of the corporation's better remembered short pieces.
BBC One (Blackpool) - 1999
An copy of a balloon ident from 1999, this time pictured with Blackpool Tower. In 1999, the web address was not present on the idents and, despite digital television having been launched the previous year, subtitles were still marked with '888' in the corner rather than the more platform neutral 'subtitles' legend they would swap to later.
BBC1 Schedule Changes - 12/9/2001
After the events of September the 11th 2001, the major networks were thrown into scheduling chaos, as programme listings had to be hastily adapted to allow for the rapidly unfolding news coverage. As such, rather than the usual elaborate promos, both the BBC and ITV produced timetables for the continuity announcers to read out over static menus. This is the amended schedule from the 12th September on BBC1.