~ TTTV Promo Styles ~
ITV Advert - Christmas 1989
ITV Advert - 1990
ITV Xmas Advert - 1990
TTTV Advert - 1991
For most of the time from 1989 to 1992, Tyne Tees didn't brand adverts for regional programming as being regional. They simply stuck to using the ITV logo in the corner. For a short while in 1991, however, they did experiment with the idea of using both logos, in a rotating pattern. The experiment didn't last long though! (thanks Jase for the info)
ITV (Promo) - 1992
A short promo from Tyne Tees in 1992... and although they still had the autonomy to add their own branding, Tyne Tees were happy to just use the promo they'd been supplied.
TTTV Promo - Christmas 1992
In late 1992, after the takeover by Yorkshire, Tyne Tees used the network branded trailers, but had their own starting branding added to them by the YTV team. This example from Christmas 1992 also has an added ending, resulting in a totally seamless mishmash of voiceovers throughout.
ITV (Promo) - Christmas 1992
From the same Christmas and another trailer in the same festive style, only this time the branding only refers to ITV rather than Tyne Tees. As Yorkshire fed out a single branded Night Shift service overnight during this era, trailers shown in the overnight slots would have the regional start and end replaced with a generic 'ITV' brand. Also of note, the entire trailer is based off The Darling Buds of May, which did have a Christmas Special on that year, but is not referenced at all in this particular trailer.
TTTV Advert - 1993
And here is a short advert from early 1993, showing the added Tyne Tees bit at the start.
ITV (Promo) - 1993
This advert is in the same style as the one above, only once again it's only branded as 'ITV' due to appearing in the Yorkshire Tyne Tees joint overnight service.
TTTV Advert - 1995
By 1995, all adverts on Tyne Tees had their own branding. Yorkshire produced both their own, and Tyne Tees' with regional continuity from Leeds, and the station's logo in the corner. (A YTV appeasement to make up for the abolition of Regional Continuity from Newcastle perhaps?). Despite this, there was still no standard endcap.
TTTV Advert (Stars in their Eyes) - 1995
TTTV (News Promo) - 1996
A preview of the upcoming news from Tyne Tees very early into New Year 1996. Also promoted was the 'Tonight' show, which used to run separately to the news until 1996, at which point a new combined news programme was introduced as part of the Channel 3 North East rebrand known as... 'North East Tonight'. Yes, the same creativity went into that name as everything else in the C3NE launch. The old 'Tonight' programme brand didn't die off completely however, as it continued on Yorkshire for a time.
C3NE Advert - 1996
C3NE Xmas Advert - 1997
ITV Advert - Early 1998
Shortly before Channel 3 North East was dropped, ITV branded trailers made a return to TTTV screens, as a result of the Granada takeover, and the decision to move to all ads being produced from the newly formed Network Promotions Unit in London. Notice that now, the ITV logo was done in a 2-colour stencil effect. I don't know who has the idea that this colourless stencil effect looks good!(seems as loads of channels do it). Even the 3 in the corner of the C3NE adverts was better!!
ITV Advert - Late 1998
ITV Millionaire Promo - 1998
ITV Advert - 2001
ITV1 Advert - 2001
ITV1 Sports Advert - 2001
One of the most heavily promoted things after the ITV1 rebrand was the launch of The Premiership. What with ITV having managed to clinch the right to screen premiership highlights from the BBC, they were keen to put it out in an early evening timeslot for the whole family. Things didn't quite work out for them unfortunately...
ITV1 Advert - 2002
ITV1 Advert - November 2004
The Big Move (Advert) - 2005
2005 brought the day we'd all been expecting for some time. Tyne Tees finally left their City Road studios to move to a new studio complex. Their home since 1959, in recent years the site had become a goldmine in terms of land (being situated in the now redeveloped Newcastle Quayside), as well as having had pretty much all studio production mothballed. The solution to this; move them to a much cheaper and smaller (but state of the art!) industrial estate in Gateshead (and later shoehorn Border TV in too). Needless to say, the move was marked (though the simultaneous closing of their Teeside Studio was kept quiet about). This features a trailer for a documentary about the move.