Childrens ITV Ident 1989
Childrens ITV Ident 1992
After the withdrawl of the ITV generic look, this new look was introduced to CITV completely devoid of connections to the main corporate ITV logo once more. The logo itself remained in use throughout the 90s in different, with modifications to the surrounding presentation instead. Although initially present, the word 'Childrens' was dropped later.
Childrens ITV Advert 1992
CITV (Ident) - 1994
After the arrival of Dawn Airey as the new children's controller, the decision was made to take CITV out-of-vision in February 1993. The same logo was kept, but instead of links being presented invision, a set of idents and stings were introduced combining the logo with a mixture of live action and simple computer graphics. Steve Ryde provided out of vision announcing over... well... everything for the next 5 years. The station opening ident from 1994, which visually remains the same, just with an updated audio track.
CITV (Caterpillar) - 1994
CITV 1994 Advert
Another advert for CITV, again with loads of old CITV programmes. The real thing I hate about this is the voice-over. Done by a guy called Steven Ryde (who doesn't take criticism well it would seem), he provided just about all of the out-of-vision voices on CITV from 1993 to 1998. Whilst he is more than capable of announcing, Central really should have hired more than one v/o, as having only one person to do every link as well as try to do multiple different voices on a single promo became a bit repetitive. Why they couldn't just borrow some of the announcers from elsewhere in what was then still a fully living station is a mystery!
CITV - 1995
CITV - 1995
CITV - 1995
CITV - 1995
CITV (Promo) - 1995
CITV (Promo) - 1995
CITV (Next Week) - 1995
CITV (Filler) - 1995
CITV (Town) - 1997
In late 1996/early 1997, the presentation set was refreshed with a new set of sequences referred to as 'CITV town'. A collection of paper-maché models filmed in a stop-frame animation style, initially using a contemporary town, although later switching to a medieval themed one. This would be the final 'out of vision' presentation to feature on the channel for a while.
CITV 2001 Advert
In early 1998, the biggest changes in well over 5 years came to CITV. ITV finally invested a huge budget (or at least for a while...), in providing a proper studio, new presenters, and fancy graphics. Originally such studio space was a tiny affair at Central TV, but Central managed to up the size of it in latter years by moving it into part of their news studio. The shape of the CITV lettering also changed at this point. Various campaigns and trails were used over the years of that look. Some of them doubling up as idents as was the case with this one with the slogan 'Be Part Of It' in 2001. A series of shorts trying to encourage people to get involved.
CITV 2001 Advert B
CITV 2001 Advert C
CITV (Cards) - 2001
CITV (Bubble) - 2001
CITV (Bouncers) - 2001
CITV 2001 Tellytots
Tellytots was a strand for young children's programming, though its a shame the voiceover cast is somewhat limited. Just when we thought we had heard the last of Mr Ryde with the reintroduction of live action and more than a single presenter, he crops up to provide the voices of all the characters in the pre-school slot.
CITV Ride of Terror (Stephen) - 2001
Over the summer of 2001, at the peak of the last in vision days from Central, the CITV team went out on the road to tour theme parks all over the UK as part of The White Knuckle Tour. Once a week a different venue featured, with a chance for a voted presenter to have to take the 'Ride of Terror' (Namely one of the parks scariest rides). Clips from a few of these now follows. First up is Stephen at Drayton Manor.
CITV Ride of Terror (Danielle) - 2001
CITV Ride of Terror Ident - 2001
CITV (David / Elf) - Christmas 2001
CITV (Stephen / Eskimo) - Christmas 2001
CITV Promo - Christmas 2001
CITV Next - Christmas 2001
CITV (Fuzzy) - 2004
One of many short stings/idents in use during the final CITV look from Birmingham. Here the CITV logo is made up from a fuzzy television picture
CITV (Explosion) - 2004
The CITV logo explodes comic-book-style in another ident/sting from the final CITV look from Birmingham.
CITV (Promo) - 2004
CITV have their own take on the I'm a Celebrity Koala puppets that the main ITV channel had been using to promote the series. Here being used to promote the Saturday show of the time Ministry of Mayhem.
CITV (IVC) - 2004
The remaining CITV team present another link from right near the end of In-vision Continuity from Birmingham. By this time the cutbacks to the budget had become very obvious with a massively cutdown set compared to what had been seen in previous years. After the end of July, the studio was dropped completely with links done 'on-tour' throughout August, before the out-of-vision service began from Manchester at the end of that month.
CITV (ECP) - 2004
An example of the last ECP style from the Birmingham operation of CITV in 2004. Essentially just a regular promo, but squashed into 2/3 of the screenspace instead.
CITV (Close) - 2004
An early 2004 closeout from CITV, using a watery version of their logo.
CITV (Opening) - 2004
A special ident shown as a break between 'regular' ITV1 and CITV, showing one logo flipping to reveal the other at the start of the programming block, shown here from the return to out-of-vision in September 2004. Despite repeated budget cutbacks by ITV, Central had managed to maintain an almost complete in-vision service right up until the latter part of 2004 from their Birmingham base. Sadly the service finally succumbed to the closing of all non-news production bases outside of Yorkshire, Granada and London under ITV plc. Provision of the Children's service instead moved to Granada in Manchester at the end of August 2004, with it being taken back out of vision, and being filled with wall-to-wall idents and promotions instead. Originally hopes were pinned by most of us on this only being a cheap and not-quite-so-cheerful stopgap measure until a new joint service between ITV and Nickleodeon launched, however that deal fell through with ITV going it alone to launch the CITV channel, and continuing the low-cost service to this day.
CITV (Break) - 2004
The CITV break bumper from 2004, replacing the regular ITV1 bumper during the broadcast hours of the children's strand. The three different coloured elements of the CITV logo flash up separately, creating a logo which goes past in the blink of an eye, but which you can still very clearly make out the logo from.