~ CITV 1989-2005 ~
Childrens ITV Ident 1989
Childrens ITV Ident 1992
Childrens ITV Advert 1992
CITV (Ident) - 1994
CITV (Ident) - Caterpillar - 1994
CITV 1994 Advert
Another advert for CITV, again with loads of old CITV programmes. The real thing I hate about this is the voice-over. Done by a guy called Steven Ryde (who doesn't take criticism well it would seem), he provided just about all of the out-of-vision voices on CITV from 1993 to 1998. Whilst he is more than capable of announcing, Central really should have hired more than one v/o, as having only one person to do every link as well as try to do multiple different voices on a single promo became a bit repetitive. Why they couldn't just borrow some of the announcers from elsewhere in what was then still a fully living station is a mystery!
CITV Summer 1997 Town
In late 1996/early 1997, some really smart person went one worse on the '94 idents. They created 'CITV town'. A collection of paper-maché models filmed in a stop-frame animation style. Does anybody know if the models were actually real (as the 98 launch seemed to indicate), or just computer-generated.
CITV 2001 Advert
In early 1998, the biggest changes in well over 5 years came to CITV. ITV finally invested a huge budget (or at least for a while...), in providing a proper studio, new presenters, and fancy graphics. Originally such studio space was a tiny affair at Central TV, but Central managed to up the size of it in latter years by moving it into part of their news studio. The shape of the CITV lettering also changed at this point. Various campaigns and trails were used over the years of that look. Some of them doubling up as idents as was the case with this one with the slogan 'Be Part Of It' in 2001. A series of shorts trying to encourage people to get involved.
CITV 2001 Advert B
CITV 2001 Advert C
CITV (Cards) - 2001
Another Be Part of It short from CITV in 2001, featuring children playing card games again.
CITV (Bubble) - 2001
Blowing up a very large CITV bubble to Be Part of It. It won't be much longer before that children's television bubble bursts, so enjoy it whilst you can!
CITV (Bouncers) - 2001
"Sorry mate, yer name's not on the list!" Another Be Part of It short from 2001.
CITV 2001 Tellytots
Tellytots was a strand for young children's programming, though its a shame the voiceover cast is somewhat limited. Just when we thought we had heard the last of Mr Ryde with the reintroduction of live action and more than a single presenter, he crops up to provide the voices of all the characters in the pre-school slot.
CITV Ride of Terror (Stephen) - 2001
Over the summer of 2001, at the peak of the last in vision days from Central, the CITV team went out on the road to tour theme parks all over the UK as part of The White Knuckle Tour. Once a week a different venue featured, with a chance for a voted presenter to have to take the 'Ride of Terror' (Namely one of the parks scariest rides). Clips from a few of these now follows. First up is Stephen at Drayton Manor.
CITV Ride of Terror (Danielle) - 2001
CITV Ride of Terror Ident - 2001
CITV (David / Elf) - Christmas 2001
The Christmas 2001 presentation package style for CITV included a slightly modified 'Be Part of It' slogan in the form of 'Christmas is Part of CITV'. Graphically, a collage style of all the presenters was used mixed in with animation. In this version, David pops out of a present as an elf.
CITV (Stephen / Eskimo) - Christmas 2001
In this second variant of the Christmas ident, Stephen is fishing as an eskimo overseen by a large amount of penguins. No I have not been drinking!
CITV Promo - Christmas 2001
An example of the promo style in use during Christmas 2001 for CITV.
CITV Next - Christmas 2001
The Christmas 2001 Coming Up Next presentation style for CITV.
CITV - 2005
Skipping on a bit to 2005 now, and things have changed quite a bit. Despite repeated budget cutbacks by ITV, Central managed to maintain an almost complete in-vision service right up until the latter part of 2004 from their Birmingham base. Sadly the service finally succumbed to the closing of all non-news production bases outside of Yorkshire, Granada and London under ITV plc. Provision of the Children's service instead moved to Granada in Manchester, with it being taken back out of vision, and being filled with wall-to-wall idents and promotions. Perhaps the new voiceovers are destined to become the new Mr Ryde too? Only time will tell. Originally hopes were pinned by most of us on this only being a cheap and not-quite-so-cheerful stopgap measure until a new joint service between ITV and Nickleodeon launched, however that deal fell through with ITV going it alone to launch the CITV channel, and continuing the low-cost service. Still, out of vision still comes with idents; this one being made up from a robot forming the CITV logo.