CITV 1989-2005


~ CITV 1989-2005 ~

Childrens ITV Ident 1989

For ITV's first corporate logo change, they also brought in a generic CITV logo. The video clip here is very brief, and was shown as part of the Birthday Bash Programme in 2003.

Childrens ITV Ident 1992

After the collapse of the ITV generic look(about 1991), this new look was introduced, and remained in use for several years, with only slight modifications to the animation and music. Although initially present, the word 'Childrens' was dropped in the mid-90s.

Childrens ITV Advert 1992

An advert for some of the programmes on CITV in 1992. How many of them can you remember...

CITV (Ident) - 1994

After they decided to abolish in-vision continuity on CITV, they initially replaced it with a rather bad set of idents which combined the Logo with a mixture of live action and simple computer graphics. Luckily the opening and closing sequence remained the same, albeit with new music.

CITV (Ident) - Caterpillar - 1994

With a giant caterpillar. The costs of graphics here clearly immense!

CITV 1994 Advert

Another advert for CITV, again with loads of old CITV programmes. The real thing I hate about this is the voice-over. Done by a guy called Steven Ryde (who doesn't take criticism well it would seem), he provided just about all of the out-of-vision voices on CITV from 1993 to 1998. Whilst he is more than capable of announcing, Central really should have hired more than one v/o, as having only one person to do every link as well as try to do multiple different voices on a single promo became a bit repetitive. Why they couldn't just borrow some of the announcers from elsewhere in what was then still a fully living station is a mystery!

CITV Summer 1997 Town

In late 1996/early 1997, some really smart person went one worse on the '94 idents. They created 'CITV town'. A collection of paper-maché models filmed in a stop-frame animation style. Does anybody know if the models were actually real (as the 98 launch seemed to indicate), or just computer-generated.

CITV 2001 Advert

In early 1998, the biggest changes in well over 5 years came to CITV. ITV finally invested a huge budget (or at least for a while...), in providing a proper studio, new presenters, and fancy graphics. Originally such studio space was a tiny affair at Central TV, but Central managed to up the size of it in latter years by moving it into part of their news studio. The shape of the CITV lettering also changed at this point. Various campaigns and trails were used over the years of that look. Some of them doubling up as idents as was the case with this one with the slogan 'Be Part Of It' in 2001. A series of shorts trying to encourage people to get involved.

CITV 2001 Advert B

Another of the 'Be Part of it' ads.

CITV 2001 Advert C

And a third example of the 'Be Part of it' campaign. My, how these kids are going to regret this in later life!

CITV (Cards) - 2001

Another Be Part of It short from CITV in 2001, featuring children playing card games again.

CITV (Bubble) - 2001

Blowing up a very large CITV bubble to Be Part of It. It won't be much longer before that children's television bubble bursts, so enjoy it whilst you can!

CITV (Bouncers) - 2001

"Sorry mate, yer name's not on the list!" Another Be Part of It short from 2001.

CITV 2001 Tellytots

Tellytots was a strand for young children's programming, though its a shame the voiceover cast is somewhat limited. Just when we thought we had heard the last of Mr Ryde with the reintroduction of live action and more than a single presenter, he crops up to provide the voices of all the characters in the pre-school slot.

CITV Ride of Terror (Stephen) - 2001

Over the summer of 2001, at the peak of the last in vision days from Central, the CITV team went out on the road to tour theme parks all over the UK as part of The White Knuckle Tour. Once a week a different venue featured, with a chance for a voted presenter to have to take the 'Ride of Terror' (Namely one of the parks scariest rides). Clips from a few of these now follows. First up is Stephen at Drayton Manor.

CITV Ride of Terror (Danielle) - 2001

Danielle at Alton Towers.

CITV Ride of Terror Ident - 2001

The special ident for use during the White Knuckle Tour.

CITV (David / Elf) - Christmas 2001

The Christmas 2001 presentation package style for CITV included a slightly modified 'Be Part of It' slogan in the form of 'Christmas is Part of CITV'. Graphically, a collage style of all the presenters was used mixed in with animation. In this version, David pops out of a present as an elf.

CITV (Stephen / Eskimo) - Christmas 2001

In this second variant of the Christmas ident, Stephen is fishing as an eskimo overseen by a large amount of penguins. No I have not been drinking!

CITV Promo - Christmas 2001

An example of the promo style in use during Christmas 2001 for CITV.

CITV Next - Christmas 2001

The Christmas 2001 Coming Up Next presentation style for CITV.

CITV - 2005

Skipping on a bit to 2005 now, and things have changed quite a bit. Despite repeated budget cutbacks by ITV, Central managed to maintain an almost complete in-vision service right up until the latter part of 2004 from their Birmingham base. Sadly the service finally succumbed to the closing of all non-news production bases outside of Yorkshire, Granada and London under ITV plc. Provision of the Children's service instead moved to Granada in Manchester, with it being taken back out of vision, and being filled with wall-to-wall idents and promotions. Perhaps the new voiceovers are destined to become the new Mr Ryde too? Only time will tell. Originally hopes were pinned by most of us on this only being a cheap and not-quite-so-cheerful stopgap measure until a new joint service between ITV and Nickleodeon launched, however that deal fell through with ITV going it alone to launch the CITV channel, and continuing the low-cost service. Still, out of vision still comes with idents; this one being made up from a robot forming the CITV logo.

CITV - 2005

Alien spaceships from the repeated-into-the-ground CITV program 'My Parents Are Aliens' form the CITV logo this time.

CITV Advert - 2005

A programme promotion from 2005.

CITV Coming Up - 2005

Running down a list of the days programmes.

CITV Promo - 2005

Ah one of the many wonders of not having an invision service is the amount of extra time it leaves you to run self promotion. So here CITV... advertise themselves!

CITV Promo - 2005

A second (and much more developed) self-promotional trail for CITV.

~ Acknowledgements ~