Latest Updates

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U&Dave proving they're all up with the cool kids and those social media trends with this break bumper.

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Getting meta again with U&Dave by discussing being on a break on a break bumper.

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Another witty break bumper from U&Dave, this time discussing business ideas.

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Housewarming gift ideas in another U&Dave witty break bumper.

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The updated U&Dave version of the 'I Quit' football ident.

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Frankie is expected along any minute in the refreshed U&Dave 'Gym/Relax' ident.

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The long generic version of the football ident continued after the rebrand too. No jokes, only U&Dave!

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Still warning about Geoff in the updated U&Dave station ident. Though shouldn't he now be known as U&Geoff?

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The road sign continues to provide helpful directions in the updated U&Dave version of this ident.

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The long version of the 'podcasts' train station ident, as it appeared post U&Dave-ing.

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The U&Dave tweaked version of the 'didn't need this sign' ident, used from July 2024.

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Long version of the fire ident, now in its reversioned U&Drama form.

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The U& rebrand saw the UKTV Originals in house production sting replaced with a new 'U&Originals' name. One of the first shows to sport the new production graphic was Battle In The Box, aired on U&Dave on the first day of the rebrand.

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The updated End Credit Promotion style for U&Dave, used from July 2024. Here promoting a show coming up next as well as later on the channel.

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Still honking if you like comedy in the updated U&Dave version of this ident.

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The 'Hello' variant of the football ident, as it appeared after the U&Dave update.

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That labrador has been waiting in carriage 5 for a very long time now in the updated U&Dave version of this train station ident. This is what happens when you won't spend enough money upgrading the lines out of Liverpool!

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The updated U&Dave copy of the 'no pain' gym ident, used from July 2024.

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The second of the wiper break bumpers for U&Dave, this time with the plain coloured background.

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A play on yards in this witty break bumper for U&Dave.

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U&Dave's plain turquoise background version of the alarm clock break bumper.

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Another witty break bumper for U&Dave, this time making the point about trying things at home.

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The green backgrounded version of the 'vibrating' break bumper, as it appeared after the U&Dave rebrand.

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That sleeping dog continues to get airtime in the updated version of this 'message' break bumper with the U&Dave logo.

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A new break bumper to appear with the U&Dave rebrand features the line 'U&Dave is typing', in almost a hybrid of the existing message and typing break bumpers.

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The second of the typing break bumpers with a 'fuzzy lines' background also made it through to the other side of the U&Dave rebrand.

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The first of the typing break bumpers, set against an orange background, as it appeared after the U&Dave update,

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The mobile phone vibration (with rocks background) break bumper, as it appeared after the U&Dave rebrand. As the bumper had originally been designed around the white backgrounded version of the logo, the white line has now had to be changed to morph into the separated letters.

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Another witty break bumper updated to use the new style for U&Dave.

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The alarm clock break bumpers remained after the U& rebrand, albeit with the extra characters not lending themselves as well to the clock as the previous 4 letter logo had.

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The incoming message, with orange background, breakbumper as it appeared after being updated with the U&Dave logo from July 2024.

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The windscreen wiper bumper is updated with the U&Dave logo, albeit with an animation a bit less obvious without the backing white box.

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A small batch of the 'witty bumpers' were relaunched with the U&Dave rebrand, now updated with new fonts and the back of the white box behind text.

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The train station 'takeaway' ident in its updated 'U&Dave' form.

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Word Hard, Play Hard, Update to U&Custard. Or something like that!

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The long version garden blossom ident for U&Drama, as it appeared after the reversioning in July 2024.

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The updated promo style for U&Drama, in regular use from July 16th although it had been seen prior to the switchover.

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The refreshed standalone menu style for U&Drama, here giving a rundown of programmes on the channel that afternoon.

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Another U&Drama break bumper, this time based on the fire ident which had only been recently introduced before the rebrand.

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A break bumper for U&Drama based on the police chase ident.

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The wooden desk break bumper, as it appeared after the U&Dave rebrand.

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Break bumpers on U&Dave remained largely the same as they had been before, just with the new logo applied.

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An example of the updated promo style for U&W from July 2024.

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The long version of the Home ident for U&W, as used from July 2024 onwards.

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The full screen pointer slides remained in use after the U& rebrand, albeit refreshed with new graphics. An example from U&Yesterday promoting shows both on themselves and on another channel from the family.

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An example of the updated End Credit Promotion style for U&Yesterday, here cross-promoting both a show on their own channel and one on U&Dave.

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My Eyes! The Goggles do nothing!

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An example of the updated U&Yesterday promo style. This style began airing shortly before the rebrand day itself.

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A close up short of a tyre features in one of the new break bumpers from July 2024.

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The short version of the ident used to launch the new look, similar to before only shorter in duration.

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Lots of slanted shots appear in another new U&Yesterday ident, introduced in July 2024.

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The updated U&W version of the games ident in its short or daytime form. Complete with no continuity here.

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The short version of the 'Home' ident, as it appeared post the U&W rebrand from July 2024.

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The updated U&W 'food' ident, as seen in its shorter daytime edit.

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A new logo meant new break bumpers for the U&Drama channel too. Purple logos will just never catch on you know!

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An example of the updated End Credit Promotion style used on U&Drama from July 2024.

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The updated promo style for U&Dave, which had first started airing a few weeks before the rebrand itself.

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The daytime/short version of the 'gym' ident for U&Dave.

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U&Dave's reversioned copy of the short daytime roadsign ident for the channel.

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The short daytime version of the football ident, updated for U&Dave.

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The longer version of the boats ident for U&Drama, featuring waves crashing which are missing from the shorter variant. Complete here with special launch day continuity, although this was used later in the morning.

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The longer version of the police chase ident for U&Drama, used from July 2024.

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Boats are still present, but no signs of the crashing waves in the short version of this ident, now updated with the U&Drama name.

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The short version of the police chase ident sees the U&Drama treatment, from July 2024.

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The short edit of the emergency services ident for U&W, updated with the new channel name from July 2024.

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In this short U&Yesterday ident, speakers are turned on and motorbikes started.

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Another short ident for U&Yesterday, this time featuring shots of plane cockpits and plants.

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Lots of shots of vehicles at auction in another short ident for U&Yesterday, introduced with the July 2024 rebrand.

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Fans and scrolls of music feature in this short U&Yesterday ident, introduced in July 2024.

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Short version of the health and fitness ident, as it continues under the new U&W regime from July 2024.

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The relationships ident, as updated with the U&W rebrand of 2024. Short version here, as used during daytime junctions.

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The short daytime version of the 'babies' ident for W, now tweaked to use the new U&W name instead.

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The reversioned 'family' ident for U&W, used from July 2024.

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The longer version of the 'games' ident, unusually used in daytime on the first day of the U&W rebrand with specially recorded continuity.

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The short daytime version of the 'street' ident, now with the U&Drama name overlaid instead.

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On 16th July 2024, U&Drama welcomed viewers to the rebranded channel with a long version of the Street Party ident. The same as it had been before, just with the new logo overlaid.

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The UKTV off air holding loop, seen here on Dave, as it appeared from July 2024 and now updated to promote the U online streaming service in channel downtime. With the initial launch only renaming the free channels it continued to mix the new U-styled logos and old U-less logos.

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The short daytime version of the train station ident, now updated to use the U&Dave logo.

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U&Dave opened up the first day of their new name with a re-edited version of the Roadsign with Town Names ident. The same as before, except for the new logo at the end.

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Sparks fly and car engines rev in this new ident for U&Yesterday, now better reflecting the programming on the channel than the previous ident set had.

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U&Yesterday welcomed viewers to both their new look and new name early on 16th July.

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The weather is read out of vision on Channel 4 in 1990, by the duty announcer.

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For reasons known only to themselves, in 1993 life assurance firm Scottish Amicable resurrected the 80s superhero 'Captain Chaos' from the 1981 movie Cannonball Run. Now with an updated appearance for the 90s in order to promote their investments. Scottish Amicable was bought by Prudential only 4 years later in 1997, with the brand disappearing completely from the market by 2001.

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As June 2024 progressed, the promotion for the impending rename of the UKTV channels was ramped up. Dave saw this promo being aired to promote the upcoming U& name change, keen to emphasise nothing would be changing except the name.

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During the BBC Breakfast fault on June 11th, while network, Scotland and Northern Ireland stuck with the frozen title sequence, presentation at BBC One Wales cut to their breakdown slide.

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6am on June 11th 2024, and BBC Breakfast fails to start as planned. After a long hold on a frozen title sequence, the studio is finally faded into, minus any graphics.

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In the second new regular Drama ident for 2024, a woman sets fire to letters in a woodland setting.

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A special ident for Drama used during May 2024 to promote the upcoming new series of Sister Boniface Mysteries to the channel. In a somewhat clunky interaction, channel continuity is mixed with the prerecorded audio from the character themself.

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In April 2024, two further idents were added to Drama's set. The first features two people running by the coast as waves crash and boats can be seen.

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One of several shorts of the time playing on well-known phrases or tropes, supermarket chain Tesco do their best to appeal to the furry crowd in 1991 with a brief advert featuring someone dressed in a wolf fursuit blowing down prices on ham. Coming soon to a 'found footage' channel near you?

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Late in 2023 plans were announced to relaunch UKTV Play as 'U' and simultaneously rename all their traditional linear channels as 'U&x', with the whole strategy unusually being revealed over 6 months ahead of time. As part of the build up to this finally going to air, in May 2024 all the free channels started airing teaser break bumpers for the upcoming name change. Dave's version here.

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Hamlet became famous throughout the 80s for their advertising featuring a character lighting up a cigar as everything else failed around them. Here in a 1991 advert, from the dying days of cigar advertising being allowed on UK television screens, a driver is shown knocking over a large selection of motorbikes.

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The 'New on Two' tagline makes another of its periodical reappearances in this 2005 promo on BBC Two.

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The first TV advert in the famous long running 'Reassuringly Expensive' campaign series for Stella Artois aired in 1991. Entitled Jacques de Florette, it was based off a period drama Jean de Florette, and featured a flower seller using his wares to pay for a pint of the lager.

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An animated tray of seafood helps advertise Access card in 1991, this time with the slogan 'does you does or does you don't take Access'. And some people say English language standards have slipped!

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Another ident brought back out to mark the 60th birthday on BBC Two by the Northern Ireland team. This time getting their money's worth out of the 40th birthday ident aired during the yellow 2 era.

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To mark 60 years of BBC Two on 20th April 2024, BBC Two dug out a collection of old idents from across the years once more. While both network and Wales used generically branded 'BBC' versions, presentation in BBC Two Northern Ireland pulled out a few more stops to use locally branded Northern Ireland versions instead, albeit recreations made by Dave Jeffery for their Afternoon Classics strand a few years earlier rather than originals. One such NI ident seen here leading into a 60th music special on the channel, complete with more shots of old idents in the opening sequence.

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Just to cover all the timespans, a version of the 1996 slide promoting a show 'in half an hour' on Channel 4.

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Some mixing of channel brands is used in this Dave break bumper, just to make sure you're all paying attention.

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Some more clever wordplay from Dave in this April 2024 bumper.

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