Dave 2022-Present
On November 9th 2022, Dave saw a refresh to the channel. Out went the chalkboard in favour of a variety of more colourful backdrops. As well as this a whole new set of idents filmed in various locations was brought in, though still retaining that slightly surreal 'Dave' feel. In a similar approach to that taken by E4 a few years earlier, interchangable elements exist within each ident of the new package allowing them to swap in different jokes or comments within the same idents.
Dave (Station - Short) - 2022
Dave (Football - Short) - 2022
Dave (Gym - Short) - 2022
Dave (Road - Short) - 2022
Dave (Road - Didn't Need) - 2022
Dave (Road - Town Name) - 2022
Dave (Road - Directions) - 2022
Dave (Road - Honk) - 2022
Dave (Road - Generic Long) - 2022
Dave (Gym - Running) - 2022
Dave (Gym - Relax) - 2022
Dave (Gym - Sandwich) - 2022
Dave (Gym - Custard) - 2022
Dave (Station - Podcast) - 2022
Dave (Station - List) - 2022
Dave (Station - Goose) - 2022
Dave (Station - Dance) - 2022
Dave (Station - Generic Long) - 2022
Dave (Football - Hello) - 2022
Dave (Football - Quit) - 2022
Dave (Football - Generic Long) - 2022
First spotted in December, another variation on the football ident for Dave used in the evening junctions. This long ident is a hybrid between the generic daytime versions, in that it ends with the same 'Dave' logo on a field and no additional joke added in, but contains additional shots of the man painting lines to bring the ident duration up to the full primetime length.
Dave (Woodland/Serious) - 2022
Dave (Menu) - 2022
Dave (ECP) - 2022
Dave (Promo) - 2022
Dave (Promo) - 2022
Dave (Promo) - 2022
Dave (Break - Alarm/Yellow) - 2022
Dave (Break - Alarm/Toast) - 2022
Dave (Break - Print/Desk) - 2022
Dave (Break - Message/Orange) - 2022
Dave (Break - UKTV Play) - 2022
Dave (Break - Typing/Dull Orange) - 2022
Dave (Break - Message/Dog) - 2022
Dave (Break - Wiper/Turquoise) - 2022
Dave (Break - Typing/Stripes) - 2022
Dave (Break - Vibrate/Green) - 2022
Dave (Break - Wiper/Soap) - 2022
Dave (Break - Print/Purple) - 2022
Dave (Break - Vibrate/Rocks) - 2022
Dave (Break - Programme Promo) - 2022
Dave (Football - Tree) - Christmas 2022
The new presentation package for Dave also spelled some changes to their Christmas presentation. With the break bumpers no longer having the interchangable elements, the regular idents saw some festive tweaks added instead. Here the line painter at the football stadium paints out the shape of a tree.
Dave (Football - Snowflake) - Christmas 2022
Dave (Road - Gifts) - Christmas 2022
Dave (Road - Tree) - Christmas 2022
Dave (Gym - January) - Christmas 2022
Dave (Station - Takeaway) - 2023
Dave (Station - Geoff) - 2023
Dave (Station - Labrador) - 2023
Dave (Earth Day) - 2023 - 2023
To mark Earth Day 2023, UKTV spared no expense putting together special presentation to encourage people to switch off the lights and help reduce their carbon footprint. The Dave logo appears against a plain white background, before changing to a dark background midway through to emphasise watching TV in the dark. Of course, the savings from switching off that 5w LED bulb most people now have versus the savings from switching off the 60w+ TV which would have been showing Dave at the time has had to be glossed over somewhat for commercial reasons...
Dave (Mental Health Awareness Week) - 2023
Dave (Channel of the Year Sting) - 2023
Following the awarding of 'Channel of the Year' to Dave in the Broadcast Awards in July 2023, UKTV decided to eschew the habit many channels have followed of crudely slapping the accolade in text over their existing idents or stings. Instead a dedicated short sting in the house style was added into the mix on the channel.
Dave (Break - Schitt's Creek) - 2023
To mark the coming of Canadian sitcom 'Schitt's Creek' to Dave from July 17th, UKTV revisited their occasionally seen practice of adapting the channel name to 'David', as part of a phrase referencing one of the characters in the show. This appeared in countdown break bumpers on the channel running up to the first airdate.
Dave (Break - World Cup Lionesses) - 2023
Dave (Football - Women's World Cup) - 2023
Following on from the bumper earlier in the week, on Saturday August 19th on the eve of the final, Dave expanded their special presentation to mark the England Women's team making it to the World Cup Final. This time round the usual 'football' ident had been re-edited, with bespoke continuity links recorded to reference the upcoming event.
Dave (Football - Women's World Cup) - 2023
As well as special idents and continuity throughout prime time on Saturday 19th, the 10am and 11am junctions on Sunday 20th August received similar treatment to continue the build up to the Women's World Cup, which was due to kick off at 11am UK time. This made for a rare playout of idents with continuity during daytime hours on Dave.