Channel 4 1982-2004
Channel 4 was launched on November 2nd 1982, over 20 years after the launch of the first independent television station and intended to show programming with an alternative remit, commissioned from other production companies. Initially the channel was funded by advertising sold by the same ITV regions, thus the ability to play out regional content was technically possible (albeit little used outside of advertising), however this all changed in 1993 when Channel 4 gained full independence to sell their own advertising, adopting a cut down set of macro regions for adverts instead. Initially not covering Wales, they have broadcast to all of the UK since the introduction of digital services. During the analogue days, Wales was covered by a by a special version of S4C Analogue instead, which included a mix of programmes timeshifted from Channel 4 mixed in with the station's own Welsh languages shows. In more recent years Channel 4 have also diversified to launch various channels on digital such as E4, More4 and Film4, spun out from their early investment into indie film production.
Channel 4 1982
Designed by Lambie Nairn, the initial launch identity for the station consisted of coloured blocks joining together in various ways to form the 4 logo, using cutting edge computer technology for 1982. This was to last right through until 1996, with an audio remix in the early 90s. This recording dates from 1991, and still features the original Fourscore music. A snippet set of notes from a longer track for the station composed by David Dundas.
Channel 4 - WorldWise 1986
Channel 4 (Promo) - 1988
A hand animated art style features as part of Channel 4's trailer style from 1988. Here promoting Go Fishing (not hosted by J R Hartley).
Channel 4 Closedown 1989
4-Tel Advert 1989
Channel 4 (American Football) - 1989
Continuity over a static slide from Channel 4, before launching into a special version of the ident for American Football showings. Although the Fourscore notes still plays, it does so over a completely static rendering of the blocks shaped as a player. Some simple breath added at the very end provides the only limited animation.
Channel 4 - 1990
Channel 4 (Cinema From 3 Continents) - 1990
Cinema From 3 Continents was a special set of branding used to lead into foreign language films on Channel 4. Dating here from 1990 and highlighting a movie from Peru.
Channel 4 - 1991
An alternative string section of the Fourscore track used over the blocks ident here - with the audio actually starting before the preceding trailer has faded out. Additionally featuring the Stereo legend, which was commonly highlighted onscreen by all broadcasters in the early years of NICAM broadcasting.
Channel 4 Closedown 1991
Channel 4 Closedown - Xmas 1991
Channel 4 - Fourmations - 1993
Channel 4 - Christmas 1993
One of several idents produced by Channel 4 for Christmas 1993, featuring city scenes with a large 4 appearing over the top as the focus of the image changes. Stylewise, you could almost be forgiven for thinking it was part of the Connections ident set that would follow a few years later.
Channel 4 1995
Channel 4 1995 V2
Channel 4 1995 V3
Channel 4 Closedown - 1995
Channel 4 (Eurotrash Sting) - 1996
In the latter years of the coloured blocks, a series of stings featuring Channel 4 personalities interacting in some way with the 4 were introduced. Normally aired between trailers or leading into breaks, they were occasionally used in lieu of an ident into a show instead. In this case, a special Eurotrash themed version, featuring host Antoine de Caunes.
Channel 4 (Clive Anderson Sting) - 1995
From November/December 1995, another Channel 4 personality sting, this time featuring Clive Anderson. Who would move to the BBC the following year. With apologies for the poor reception on this clip.