BBC Rebrand 2021

BBC One


BBC One (Sausage Dog Walkers) - October 2021

Although initially new idents were being worked on for the October 20th corporation-wide BBC rebrand, at a very late stage they were deemed unready and re-edits of the existing idents were made instead removing the 'Oneness' tagline. The first ident of the refreshed look was an updated version of the Dog Walkers at 6am. As a preview of what would be the case for some time to come, immediately after the first new logo-ident we were into the old-logo for Breakfast.


BBC One NI (Sausage Dog Walkers) - October 2021

The first of the refreshed idents as aired on BBC One Northern Ireland at 6am, once again using Sausage Dog Walkers.


BBC One Scotland (Sausage Dog Walkers) - October 2021

BBC One Scotland's version of the first 6am junction to feature the new blocks logo on October 20th 2021.


BBC One Wales (Sausage Dog Walkers) - October 2021

The first airing of the refreshed Sausage Dog Walkers ident for BBC One Wales was also in the 6am junction on October 20th 2021.


BBC One (Volunteer Lifeguards) - October 2021

The second of the refreshed idents for BBC One to appear on October 20th was an updated version of the Volunteer Lifeguards ident, into the 10am junction.


BBC One NI (Volunteer Lifeguards) - October 2021

BBC One Northern Ireland also aired the refreshed Volunteer Lifeguards ident for the first time at 10am on October 20th.


BBC One Scotland (Volunteer Lifeguards) - October 2021

BBC One Scotland's first airing of the refreshed Volunteer Lifeguards ident, into the 10am junction on October 20th.


BBC One Wales (Volunteer Lifeguards) - October 2021

Following the other nations, Wales first aired their own copy of Volunteer Lifeguards into the 10am junction on October 20th too.


BBC One (Wild Campers) - October 2021

Another refreshed ident for BBC One Network. This time in the form of Wild Campers, first aired into the 10.45am junction on the channel.


BBC One NI (Wild Campers) - October 2021

BBC One Northern Ireland's refreshed variant of the Wild Campers, also aired into the 10.45am junction.


BBC One Scotland (Wild Campers) - October 2021

Wild Campers as it first appeared on BBC One Scotland on October 20th.


BBC One Wales (Wild Campers) - October 2021

The Welsh variant of the refreshed Wild Campers ident, first aired like the other nations into the 10.45am junction on October 20th.


BBC One (Under 7 Footballers) - October 2021

Network BBC One followed behind the other nations with a first showing of their refreshed version of the same Under 7 Footballers ident the other nations had already shown much later on launch day, even having playing the second variant before it.


BBC One NI (Under 7 Footballers) - October 2021

For the 11.15 junction on October 20th, the first divergence between the nations was seen. With BBC One network repeating the Volunteer Lifeguards ident, while the other three nations opted to a refreshed version of one of the 'Under 7 Footballers' idents for the first time. BBC One Northern Ireland's variant here.


BBC One Scotland (Under 7 Footballers) - October 2021

BBC One Scotland's first airing of the refreshed 'Under 7 Footballers' ident, as aired into 11.15am on October 20th 2021.


BBC One Wales (Under 7 Footballers) - October 2021

BBC One Wales also aired the Under 7 Footballers for the first time into the 11.15am junction on October 20th.


BBC One (Steel Pan Band) - October 2021

The Steel Pan Band ident sees the BBC refresh treatment on the first day of the new look in October 2021.


BBC One NI (Steel Pan Band) - October 2021

BBC One Northern Ireland's refreshed version of the Steel Pan Band ident.


BBC One Scotland (Steel Pan Band) - October 2021

The Steel Pan Band ident, as it appeared on BBC One Scotland.


BBC One Wales (Steel Pan Band) - October 2021

The BBC One Wales version of the Steel Pan Band ident, as aired on the first day of the refreshed look in October 2021.


BBC One (Sting) - October 2021

From October 2021, although the idents had a stay of execution, the accompanying oneness stings or blips were all dropped. In their place were a series of very similar graphical efforts, with hints of circles present. These would often be attached to trailers, but sometimes appeared by itself in junctions too.


BBC One NI (Sting) - October 2021

The BBC One Northern Ireland version of the BBC one sting (or blip) from October 2021.


BBC One Scotland (Sting) - October 2021

BBC One Scotland's version of the new sting from the October 2021 refresh.


BBC One Wales (Sting) - October 2021

The sting from October 2021 onwards as it appeared on BBC One Wales.


BBC One (Tandem Cyclists) - October 2021

The network version of BBC One's Tandem Cyclists ident now refreshed with the new BBC branding, and aired here after the first day.


BBC One NI (Tandem Cyclists) - October 2021

The refreshed version of the 'Tandem Cyclists' ident, as it appeared on BBC One Northern Ireland on the first day of the logo change.


BBC One Scotland (Tandem Cyclists) - October 2021

BBC One Scotland's version of the refreshed Tandem Cyclists ident from 2021.


BBC One (Fell Runners) - October 2021

The BBC One network variation of the Fell Runners ident, as seen after the refresh.


BBC One NI (Fell Runners) - October 2021

Another of the refreshed idents, this time Fell Runners, as it appeared on BBC One Northern Ireland from October 2021.


BBC One Scotland (Fell Runners) - October 2021

The refreshed Fell Runners ident in its BBC One Scotland version.


BBC One Wales (Fell Runners) - October 2021

BBC One Wales' refreshed version of the Fell Runners ident.


BBC One (Volunteer Lifeguards 2) - October 2021

The alternative variation of the 'Volunteer Lifeguards' ident sees a refresh too from October 2021.


BBC One NI (Volunteer Lifeguards 2) - October 2021

BBC One Northern Ireland's refreshed version of the second Volunteer Lifeguards ident, as aired on the first day of the refresh.


BBC One Scotland (Volunteer Lifeguards 2) - October 2021

The alternative variation of the 'Volunteer Lifeguards' as seen on BBC One Scotland.


BBC One Wales (Volunteer Lifeguards 2) - October 2021

The Welsh version of the second 'Volunteer Lifeguards' ident, from October 2021 onwards.


BBC One (Banger Racers) - October 2021

Aired here later than launch day, BBC One's version of the Banger Racers ident after the branding refresh.


BBC One NI (Banger Racers) - October 2021

BBC One Northern Ireland were first to air many of the refreshed idents on their first day of October 20th 2021. The Banger Racers sees itself updated with the new BBC logo here.


BBC One Scotland (Banger Racers) - October 2021

The refreshed Banger Racers ident for BBC One Scotland.


BBC One Wales (Banger Racers) - October 2021

From BBC One Wales comes their refreshed version of the Banger Racers ident.


BBC One (Birdwatchers) - October 2021

Network's version of the Birdwatchers ident, which appeared on many of the regions in England before it appeared on the national feed.


BBC One NI (Birdwatchers) - October 2021

Almost as if to prove they were trying to get every ident out on the launch day, the refreshed version of Birdwatchers appears is used here before a light entertainment show rather than its usual haunt before news on 20th October 2021.


BBC One Wales (Birdwatchers) - October 2021

The refreshed Birdwatchers ident, as seen on BBC One Wales from October 2021.


BBC One (Under 7 Footballers 2) - October 2021

The refreshed second variant of the Under 7 Footballers ident. In the case of network BBC One, this was actually used before the other version, unlike in the other nations.


BBC One NI (Under 7 Footballers 2) - October 2021

Northern Ireland's second version of the Under 7 Footballers ident after the October refresh.


BBC One Scotland (Under 7 Footballers 2) - October 2021

The second refreshed variant of the Under 7 Footballers ident as it appeared on BBC One Scotland.


BBC One Wales (Under 7 Footballers 2) - October 2021

The BBC One Wales refreshed variant of the second Under 7 Footballers ident.


BBC One NI (Night Kayakers) - October 2021

Late in the day on October 20th, BBC One Northern Ireland also brought out their refreshed version of the Night Kayakers ident.


BBC One (Allotment Holders) - October 2021

As it was all outdoor idents that were retained post-COVID, Allotment Holders was an obvious candidate to be kept after the October refresh too. Here as it appeared on network.


BBC One NI (Allotment Holders) - October 2021

The Northern Ireland version of the Allotment Holders ident, from October 2021.


BBC One Scotland (Allotment Holders) - October 2021

BBC One Scotland's variant of the Allotment Holders ident.


BBC One Wales (Allotment Holders) - October 2021

The refreshed Allotment Holders ident as it appeared on BBC One Wales from October 2021.


BBC One (Promo) - October 2021

An example of the updated promo style for BBC One, in use from October 20th 2021. Now the BBC blocks are designed to animate on and off at a consistent location to allow for smoother flow between trailers, with an additional 'sting' or 'blip' for the channel appended to the promo.


BBC One (ECP) - October 2021

The updated End Credit Promotion style for use across the BBC channels from October 2021. Shown here on BBC One to promote an iPlayer show, as well as a show on the channel later.


BBC One (HD Holding Slide) - October 2021

Though it had by now been announced (and even began tentative rollout on some platforms) that regional BBC One HD would be coming, it wasn't in place for the October 2021 refresh. As such the previous slide for filling regional slots on the HD channel which was made up of shots of the idents was replaced with a new and much simpler graphical creation.


BBC One (Sting - COTY) - October 2021

After only 5 days on air the stings (or blip) were updated, adding on the obligatory crude 'Channel of the Year' text due to a broadcast award win that week. At least this time it was constrained to a more subtle placement on the channel sting, as opposed to how it had been previously applied to the BBC Two idents.


BBC Two


BBC Two (Light Scan/Illuminating) - October 2021

BBC Two's idents were refreshed with the new logo from the beginning of programmes at 6.30am on October 20th. The same idents were in use, just with the updated logo positioning. Thankfully at this point the 'Channel of the Year' text that had been slapped on them for most of 2021 was also dropped. The first ident to air was 'Illuminating', complete with a very generic pre-recorded ident which had been the case for some weeks after a playout failure in London.


BBC Two (Sparking Balls/Sparky) - October 2021

The second of the refreshed idents to appear on BBC Two was 'Sparky' in the 7.15 junction on October 20th.


BBC Two (Sign Zone - Captivating) - October 2021

The next 'refreshed' ident to air on BBC Two on launch day on October 20th was a 'sign zone'. Whereas previously the text was overlaid, for the new look a style mimicking that of the end credit promotions was employed, squeezing the ident to the left of the screen, with the result being both BBC Two's curve and a BBC logo no longer in a location consistent with other main idents and promos on the channel. A definite first mis-step in an otherwise slick new look.


BBC Two (Paper Turn / Reflective) - October 2021

Another regular ident from BBC Two from the 9am junction on the first day of the October 20th refresh. This time using the serious ident Reflective into the daily news channel simulcast.


BBC Two (White Lines / Authoritative 2) - October 2021

Another refreshed 'serious' ident from BBC Two, in the form of 'Authoritative 2'.


BBC Two NI (White Lines / Authoritative 2) - October 2021

The first of the nations to start airing their own refreshed versions of the BBC Two idents was BBC Two Northern Ireland, showing their copy of Authoritive 2 into the 11.15am junction on October 20th.


BBC Two (Coloured Paints / Absorbing) - October 2021

Another of the curve idents for BBC Two, namely 'Absorbing' sees the refreshed blocks treatment from October 2021. Aired here into the 1pm junction on October 20th.


BBC Two NI (Coloured Paints / Absorbing) - October 2021

The Northern Ireland version of the refreshed Absorbing ident, as first aired on BBC Two NI into the 1pm junction on October 20th.


BBC Two Wales (Coloured Paints / Absorbing) - October 2021

BBC Two Wales' version of the Absorbing ident, used here on the first day of the refreshed look.


BBC Two (Promo) - October 2021

An example of the updated promo style for BBC Two, similar to before just with the refreshed BBC logo positioning allowing for smoother animation between trailers.


BBC Two (Sting) - October 2021

Although usually attached to promos, channel stings or 'blips' sometimes would still air in isolation during breaks after the October 2021 refresh. Here the updated one for BBC Two.


BBC Four


BBC Four (Bridge) - 2021

BBC Four was the only channel of all the BBC family to see new idents to coincide with the brand refresh on October 20th 2021, in addition to some refreshed existing ones. The four quadrant motif was retained, despite the BBC logo no long being in the centre point of it, but with new scenes added in to the mix. Here bridge footage makes up the sequence.


BBC Four (Art Gallery) - 2021

An art gallery scene makes up another new ident for BBC Four, introduced on October 20th 2021. Almost inkeeping with the original idea behind the idents, slightly different pieces can be seen in some quadrants, rather than it just being the same footage offset slightly as with many of the other later BBC Four idents.


BBC Four (Music) - 2021

The third new ident for BBC Four for their October 2021 refresh was reserved for their Friday night music programming, and features a speaker, very reminiscent of their coloured paint and speaker ident from the previous set.


BBC Four (Saturday Night Drama) - 2021

Saturday Night Dramas (or Thrills as referred to by continuity) on BBC Four were to see a fourth new ident for 2021, rather than just one of the existing ones refreshed with the new logo. Unlike previous special idents for Saturday nights, this one is designed to bring in the original 'four quadrants' theme as well.


BBC Four (Blossoms) - 2021

As well as the new idents introduced, from October 2021 a series of the later additions to the set were re-edited with the updated BBC Four branding. Here the tree blossoms ident, as had originally been seen during BBC Four's Japan Season, before being reintroduced to regular rotation later.


BBC Four (Houses) - 2021

The refreshed version of the 'Houses' ident for BBC Four, used from October 20th 2021.


BBC Four (Mount Fuji) - 2021

Another ident originally from the channel's Japan Season before being added to regular rotation later, and which was then retained after the refresh. The ident featuring Mount Fuji is refreshed with the new BBC Four branding from October 2021.


BBC Four (Forest) - 2021

The forest ident, originally added in 2016, is updated with the new BBC Four branding from October 2021.


BBC Scotland


BBC Scotland (Promo) - 2021

BBC Scotland saw a small refresh to its presentation on October 20th 2021 to bring in the new BBC blocks style that had been launched across other channels that same day. The channel's main broadcasting wouldn't start until 7pm on that day, however a preview of their updated promo style could be seen in earlier junctions on the main BBC One Scotland channel.


BBC Scotland (Menu) - 2021

The updated menu style for BBC Scotland, which first appeared at 7pm on October 20th 2021. Similar to other BBC channels, it features bold, simple colours.


BBC Scotland (Birds) - 2021

Like most of the channels after the October 2021 refresh, the idents on BBC Scotland saw little change other than to split the BBC logo up and apply the new blocks to bring it in line with all other channels. The refreshed version of the bird ident for the channel here.


BBC Scotland (Powder) - 2021

The coloured powder ident for BBC Scotland, as it appeared after the October 2021 refresh.


BBC Scotland (Rain - Pink) - 2021

The pink raindrop ident, as it appeared after the BBC brand refresh in 2021.


BBC Scotland (Street) - 2021

BBC Scotland's updated version of the 'Cobbled Street' ident, used from October 20th 2021.


BBC Scotland (Rain - Light) - 2021

The refreshed second version of BBC Scotland's ident featuring raindrops, this time turning the main logo clear or light.


BBC Scotland (Butterflies) - 2021

BBC Scotland's purple butterflies ident sees the same refresh in October 2021.


BBC Scotland (Squirrel) - 2021

The squirrel is still poking at the BBC Scotland ident to cause it to change colour in the refreshed version of the ident.


BBC Scotland (Fireworks) - 2021

BBC Scotland's refreshed festival ident took a few days longer after the October 2021 change to make an appearance, but it showed up within the first week of the launch.


BBC Scotland (Shark) - 2021

The refreshed version of BBC Scotland's Shark ident, once again featuring all the same animation just with a new BBC logo applied.


BBC Alba


BBC Alba (Countdown) - 2021

BBC Alba saw a small refresh to its presentation on October 20th 2021 to bring in the new BBC blocks style that had been launched across other channels that same day. An updated version of the countdown for the channel.


BBC Alba (Menu) - 2021

The updated menu style for BBC Alba from October 2021 saw the bespoke look for the menu based around the large 'X' graphic ditched in favour of big text and bold colours, now more inkeeping with the other refreshed BBC channels.


BBC Alba (Fishing) - 2021

Refreshing the idents was a little more challenging for Alba. The same footage was used as previously, however in order to keep the same style as the other BBC channel idents, the bespoke endboard with the large 'X' had to be dropped leaving a much blander ending. The new separated BBC Alba logo was also now kept onscreen at all times, however as the local playout for Alba already included a channel DOG in the top right at all times, the result would be two logos onscreen throughout. The refreshed version of the fishing ident here.


BBC Alba (Bass Rock) - 2021

The Bass Rock ident for BBC Alba as it appeared after the refresh in October 2021.


BBC Alba (Autumn Loch) - 2021

The updated version of the BBC Alba loch ident, now missing the on theme orange X board at the end.


BBC Alba (Glasgow) - 2021

BBC Alba's Glasgow ident sees a refresh too from October 2021.


BBC Alba (Queensferry Crossing) - 2021

The refreshed 2021 version of the Queensferry Crossing ident for BBC Alba sees the same selection of night time shots complete with the new logo. This particular airing comes with an onscreen content warning too.


BBC Alba (Music) - 2021

The music ident for BBC Alba, as it appeared after the refresh for October 2021.


Other


BBC iPlayer (Promo) - 2021

With iPlayer being an increasingly important outlet for the BBC over their traditional broadcast channels, a trailer with the refreshed branding for the online service was one of the first things to air in the 6am BBC One junction on Octobe 20th.


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