~ ITV1 2003-2004 ~
For the start of the Autumn 2003 season on September 1st, the network presentation package was refreshed on ITV1. Brand new trailers, ECPs, next slides and idents were all introduced, building upon the yellow and blue squares theme introduced the previous October. The whole package lasted just over a year, before being replaced again in November 2004.
ITV1 Generic Short (Yellow) - Sept 2003
As with before, there were generic idents for use before the news. This is a short version, with Yellow squares floating around in the background.
ITV1 Generic Short (Blue) - Sept 2003
Like above, only this time with blue squares in the background. Anyone else think this bears a vague resemblance to the Blue Channel 5 ident from March-October 2002?
ITV1 - Sept 2003
Brand new sets and a remixed soundtrack featured in the new idents. A short version here, featuring some celebrity I don't know! (Hey, I dont watch enough ITV!)
ITV1 (Ant and Dec) - Sept 2003
I know who the celebrities here are. I don't want to know, but I do. Yes, even after the 2003 rebrand, Ant and Dec still had a scary amount of overexposure on ITV1's idents.
ITV1 (Ant and Dec V2) - Sept 2003
Another junction and another Ant and Dec ident. Some things never change!
ITV1 Generic - Xmas 2003
Christmas 2003, and whilst the celeb idents were nothing special once more, the generic ident for before the news was fantastic. Alas, I only have the short version of it here.
ITV1 (Corrie) - Xmas 2003
Okay, so the celebs still put in an appearance for Christmas 2003, but ITV put much more effort into the festive editing this time round. A short Corrie version here.
ITV1 (Emmerdale) - Xmas 2003
A short Emmerdale themed ident this time.
ITV1 - Long Blue 2004
Into the new year (sorry I didn't manage to grab any more Xmas versions!), and the long version of the blue squares news ident.
ITV1 (Melanie Sykes) - 2004
Long version, with Melanie Sykes.
ITV1 - 2004
ITV1 - 2004
Short version, with Lynda Bellingham.
ITV1 (Emmerdale) - 2004
More Emmerdale stars in this short version from the 2003 package.
ITV1 (Newsreaders) - 2004
Long version of the ident, with Nicholas Owen and John Suchet.
ITV1 Brits - 2004
As with past years, ITV commissioned a set of special idents for the Brit Awards. In keeping with the trend, the 2004 set were bigger and better than the previous year, featuring various 'acts', as well as a remixed version of the ITV1 signature notes. Sadly, the long versions of these idents were very rarely seen over the two days they were on the air.
ITV1 Hell's Kitchen - 2004
Another special ident which appeared in the runup to Alan Ramsey's Hell's Kitchen on ITV1. The long version of this ident was particularly impressive however in keeping with the general policy of the ITV1, it wasn't shown all that often. All I managed to catch was the shorter version.
ITV1 Euro 2004
A special ident for the England v France Euro 2004 match, with a welcome break from human celebs. Widescreen clip courtesy of Ashley B.
ITV1 Euro 2004 Break
And the accompanying break bumper.
ITV1 2004
Two more short celebrity idents, grabbed in Summer 2004.
ITV1 2004
A short ITV1 ident from early 2004.
~ Acknowledgements ~