STV2 2017-Present

STV2 was launched in 2017 by STV, and technically represents their second attempt at a second channel after the shortlived S2 some years earlier using space that was later sold to ITV plc for ITV2. This time round the station is a little different in that it is actually an amalgamation of local licences STV had been building up. Whilst ITV decided to distance themselves from the local city licences in England and Wales, leaving them to smaller companies like Made in Television to bid for, in Scotland STV have bid for and won every city licence advertised. Whilst originally the stations were launched as independent stations in each city, in Spring 2017 STV brought them all together as a single-branded STV2. Allowing an increased budget for original productions, a large advertising campaign to promote the launch, as well as improving the ability to cross-promote them from the main STV channel. With the resources of a large parent company, and access to their whole archive of programming, this 'local' channel for Scotland is able to turn out a channel far exceeding that of any of the local stations in mainland England.

The channel's current presentation style is built upon that of the main STV, with a differently coloured logo, but retaining a triangle device, and very similar styles in trailers and idents.

STV2 (Channel Promo) - 2017

Using the same footage as the channel idents, lots of people are filmed around Scotland giving their views on what makes Scotland great. All as part of a trailer for the new STV2 channel, which could be produced a little more extravagantly than most local stations due to having the backing of STV behind them.

STV2 - 2017

The ident style on STV2 is almost identical to that of their bigger brother, but with a different coloured triangle interacting with all footage present. Most of the footage itself all appears to have been shot at the same time as the main launch promo, where people talk about what they love about Scotland. People in dodgems, playing games and lovers all feature in this ident, with a fairly generic announcement.

STV2 - 2017

Music is the linking theme in this ident. And some dancing too. Indeed, perhaps we should refer to this as 'Rhythm and Dance', as that's not been used by anyone yet!

STV2 - 2017

Food is the connecting factor this time round. Ice cream, bacon, corn. All the classic Scottish dishes!

STV2 - 2017

Various people going about their daily business, leading us into the STV News.

STV2 - 2017

Introducing news for Dundee this time round.

STV2 - 2017

Another very generic announcement about Scotland for this one.

STV2 - 2017

Sport links the imagery together for this STV2 ident.

STV2 (Promo) - 2017

A regular programme trailer for a show on STV2. Here promoting The Late Show with Ewen Cameron.

STV2 (Break Bumper) - 2017

The arrow device leads into a break. The transitions between trailers and bumpers on both STV and STV2 are so seamless it's often hard to tell what is part of a trailer and what is part of a break bumper though.

STV News Tonight (Closure Report) - 2018

From May 16th 2018, STV2's own national news programme remains truly professional as they report on the announced closure of the channel, and the associated major cuts to the news services at the station, resulting in large numbers of job losses.

STV2 - 60th Birthday - 2017

To mark 60 years of the main STV channel in August 2017 a bunch of idents and clips were dug out and broadcast on STV2.

STV2 (60th Birthday) - 2017

A special birthday ident featuring a montage of recreated STV logos, aired on STV2 to mark 60 years of Scottish Television in August 2017.

STV2 (60th Birthday - 1970s) - 2017

Another STV2 birthday ident, this time bringing the famous STV ident from the 70s back into use.

STV2 (60th Birthday Montage) - 2017

Another montage 60th birthday ident for STV2, this time featuring some different clips from other STV shows and a different recorded announcement over the top.

STV2 (60th Birthday - 2000s) - 2017

Celebrating with the 2000 Scottish TV ident on STV2 this time round - and one which works a bit better in widescreen due to actually being produced in the ratio.

STV2 (60th Birthday Montage) - 2017

Another birthday montage ident for STV2, featuring more clips from classic shows.

STV2 (Birthday - 1985) - 2017

The Scottish Television thistle from the 80s makes a welcome birthday reappearance on STV2. Now, who's for some Liquorice Allsorts?

STV2 (60th Birthday Montage) - 2017

A longer version of one of the birthday montages, with some extra clips thrown in for good measure and additional spacing in the pre-recorded announcement.

STV2 (60th Birthday Montage) - 2017

A short version of the montage ident to fit 10 second junctions, this time without any programme clips and instead just the STV logo recreations.

STV2 (60th Birthday Programming) - 2017

Merging ident and promo together here. In the runup to the birthday, STV2 aired a trailer with a recreated continuity booth to promote a weekend of classic shows on the channel. For the first of these, an edited version of the trailer was shown ending with the montage of STV logos.

Christmas 2017

STV2 (Promo) - Christmas 2017

An example of the festive trailer style for STV2, here promoting their Hogmanay programming.

STV2 (Break) - Christmas 2017

Into a festive break on STV2, with some extra snow and ice effects.

STV2 (Break End) - Christmas 2017

The festive end of break bumper for STV2, with additional extra ice effects added to the logo.

STV2 - Christmas 2017

The Christmas idents for STV2 are of the same style as the regular channel idents, but with new footage added in, as well snowier rendition of the logo and a tweaked audio track. Ice skating, families and a fairground all feature.

STV2 - Christmas 2017

A shorter edit of the Christmas ident for STV2, featuring most of the same clips, just arranged in a slightly different order.



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