~ Yorkshire Television - 1968-2002 ~
Yorkshire Television were later than some on the ITV scene, not beginning broadcasting until 1968, when they took over from the existing holder ABC. The station has retained both it's distinctive Yellow Chevron, and the jingle from it's launch until present day (or until the ITV1 generic look in 2002 anyway!). Yorkshire was one of the first companies on the network to buy out another region after it became deregulated in the 90s, taking over Tyne Tees. It is due to that early takeover that Yorkshire's site in Leeds remains the main Northern Playout Centre on the ITV network, obviously behind London, as everything has to come second to London! Thanks to Ashley B for most of the clips on this page.
Yorkshire 2001 (Stone Balls)
Jumping forward a bit to 2001, where most of the clips on this page date from. Introduced in 1999, the Chevron and jingle are still there, alongside clips from the region. There are many variations of this ident, each with different landmarks depicted. There now follows several of these idents, both long and short. This long version shows some giant Stone Balls.