ITV 2019-Present

On January 1st 2019 ITV launched a brand new set of idents, as part of an overall small refresh of the channel after nearly 6 years. Known under the project name 'Project 52' and officially referred to onscreen as 'ITV Creates', a new artist was sought to produce their own interpretation of the ITV logo for every week throughout 2019, in an unusually artistic twist for ITV.

ITV (Ravi Deepres) - 2019

The first of the new artistic ITV idents for 2019 appeared at 9.25 on January 1st 2019. Created by Ravi Deepres, it features imagery projected onto a large ITV logo.


ITV (Ravi Deepres) - 2019

A second ident from artist Ravi Deepres, from the first day of the new 2019 look.


ITV (Ravi Deepres) - 2019

Ravi Deepres provides us with his third ident, for the launch day of the 2019 ITV Creates campaign.


ITV (Ravi Deepres) - 2019

A fourth ident from Ravi, with some different footage being projected this time.


ITV (Ravi Deepres) - 2019

Ident 5 from Ravi Deepres, as aired on the first day of 2019.


UTV - 2019

With the new refresh for ITV from January 1st, the big question on everyone's lips (or everyone with an interest in TV pres anyway) was what would happen to their fellow-owned UTV station. The answer was revealed in the same 9.25 junction on January 1st, as they continued to air their existing idents based on the previous ITV package, with pre-recorded regional continuity. Other presentation elements such as trailers and break bumpers were refreshed in the new cutout style from ITV.


ITV (Promo) - 2019

Other presentation elements on ITV took on a 'paper cutout' effect from January 1st 2019. An example of the updated trailer style from this date, using a red and grey stack of cards.


ITV (Promo) - 2019

A purple and grey stack of cards in another promo, here for the return of Who Wants To Be A Millionaire.


ITV (Break) - 2019

The updated ITV break bumper style for the 2019 refresh features coloured stacks of cards collapsing onto each other, filmed from different angles. The ITV logo itself is made up by a 'cut out' effect. Yellow version here.


ITV (Break) - 2019

Another break bumper, this time falling in from the side in green.


ITV (Break) - 2019

Another diagonal break bumper, this time using a red coloured card.


ITV (Break) - 2019

Red from a different angle for this break bumper.


ITV (Break) - 2019

Purple card is used for this ITV break bumper.


ITV (Break) - 2019

An orange version of the cutout ITV style break bumper.


ITV (Break) - 2019

Another break bumper for ITV, this time using blue card.


ITV (ECP) - 2019

A refreshed look also brought with it a refreshed ECP style. The coloured cut-out card style makes its appearance over end credits too.


ITV (Menu) - 2019

A refreshed menu style for ITV from January 2019, making use of the cutout logo and card idea once more.


ITV (Good Morning Britain) - 2019

With the logo no longer left aligned on idents and break bumpers, the opening to GMB when it returned on January 2nd saw a slight tweak. Gone was the left aligned opening logo replaced with... a centre aligned version. And still using 5 coloured segments rather than 3.


ITV (Sutapa Biswas) - 2019

ITV idents from the second artist, Sutapa Biswas, started appearing from the 6am junction into GMB on January 7th 2019. The logo is made up from various coloured saris this time.


ITV (Sutapa Biswas) - 2019

The second ident from Sutapa Biswas, showing the artwork being put together.


ITV (Sutapa Biswas) - 2019

Another ident from Sutapa Biswas, from week 2 of ITV Creates. First aired at 10.30 on 7th January into This Morning.


ITV (Sutapa Biswas) - 2019

Ident 4 from Sutapa Biswas, aired on the 7th January 2019.


ITV (Sutapa Biswas) - 2019

The fifth ident from the artwork produced by Sutapa Biswas, appearing into the evening on January 7th 2019.


ITV (James Brunt) - 2019

The third week of ITV Creates began at 6am on January 14th, with artist James Brunt this time forming the logo out of leaves.


ITV (James Brunt) - 2019

The second James Brunt ident from 14th January 2019, showing the construction of the artwork once more. First aired into the 10.30 junction that day.


ITV (James Brunt) - 2019

Ident 3 from James Brunt, first used in the 12.30 junction on January 14th 2019.


ITV (James Brunt) - 2019

The fourth ident from James Brunt, aired in the 3pm junction on January 14th.


ITV (James Brunt) - 2019

The fifth ident from James Brunt didn't appear on the channel until the early hours of January 15th 2019 at 3.55am. Featuring another 'in-construction' set of shots of his artwork.


ITV (Patricia Volk) - 2019

Week 4 of ITV Creates introduced work from Patricia Volk, with this clip including the first ident as aired at 6am. Patricia's medium is ceramic sculpting, with the end result being a very smooth and rounded rendition of the ITV logo.


ITV (Patricia Volk) - 2019

The second of Patricia Volk's idents as part of ITV Creates allows us to get a brief snapshot into how the artwork has been put together for that week, providing an extra bit of interest to the viewer. First aired at 10.30 on January 21st.


ITV (Patricia Volk) - 2019

The third ident from Patricia Volk, first aired in the 12.30 junction. This time around we take a look at the ITV artwork from some different angles.


ITV (Patricia Volk) - 2019

In the fourth ident from Patricia Volk for ITV Creates, the chosen angle is so abstract you can't even make out an ITV logo.


ITV (Patricia Volk) - 2019

Ident 5 from Patricia Volk is another where the ITV logo is never actually revealed from an angle where it can be distinguished. This was first aired into the 4pm junction on January 21st.


ITV (Patricia Volk) - 2019

A sixth ident, breaking the usual total seen on weeks up to now, from artist Patricia Volk. First aired into the 5pm junction on the 21st January, once again it provides a chance to see some of the construction work for the piece of art, just with some extra shots over ident 2.


Acknowledgements

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