ITV 2019-Present (Jan 2020 Onwards)

The ITV Creates project continued into 2020, albeit with a slight change in the approach. Most weeks would be a repeat of a piece from 2019. However approximately once a month a new piece of art work air, this time normally made by a charity in conjunction with a local group. This continued as normal until the summer, whereupon the impact of the global COVID-19 pandemic and the resulting lockdown threw off the plans somewhat. Summer 2020 would also see some refreshes of the original presentation elements launched in 2019.

ITV (Saj Fareed) - 2020

After a gap of a fortnight reusing 2019 idents, a new ITV Creates ident set appeared at 6am on January 13th 2020, marking the first to air after the initial 'Project 52' had finished. Saj Fareed is the lead artist this time, with a group from Asian Women's Resource Centre constructing the ITV logo out of soft materials.


ITV (Saj Fareed) - 2020

With the new ident-less weekday junction style having kicked in the previous week, it was 1.30pm before the next airing of an ident on ITV on 13th January, and that was a repeat of the 6am ident. The second ident from Saj Fareed finally aired into the 2pm junction.


ITV (Saj Fareed) - 2020

The third ident for Saj Fareed's week on ITV Creates, first aired into the 3pm junction on 13th January 2020.


ITV (Saj Fareed) - 2020

Ident 4 from Saj Fareed and her team first aired into the 4pm junction on 13th January 2020.


ITV (Saj Fareed) - 2020

The fifth ident from Saj Fareed and the group was the plain 'news safe' ident, and made its first appearance before the regional news at 6pm. Shown here from the Granada region.


ITV (Hermione Allsopp) - 2020

10th February 2020 saw the next new ITV Creates ident for the year. This time featuring work from Hermione Allsopp and the Hastings Furniture Service showing the ITV logo made up from soft furnishings.


ITV (Hermione Allsopp) - 2020

Ident 2 from Hermione Allsopp and the team first aired into the 1.30pm junction on 10th February. Featuring the more static 'news-safe' ident.


ITV (Hermione Allsopp) - 2020

The third ident from Hermione Allsopp and HSF features more shots of the work for that week, and first aired into the 3pm junction on 10th February 2020.


ITV (Hermione Allsopp) - 2020

Ident 4 for Hermione's ITV Creates week features construction shots set to one of the more upbeat soundtracks. First aired into the 4pm junction.


ITV (Hermione Allsopp) - 2020

The fifth ident for Hermione's week on ITV Creates first aired into the 5pm junction on launch day.


ITV (On The Mend & NHS Staff) - 2020

Coming in the middle of a growing worldwide pandemic, March 2020's new ITV Creates celebrates work from On The Mend and NHS Staff showing the logo made up from (not real) body parts.


ITV (On The Mend & NHS Staff) - 2020

The second ident for the March 2020 ITV Creates, as first aired into the 2pm junction on 16th March.


ITV (On The Mend & NHS Staff) - 2020

Ident 3 from On The Mend and the NHS team first aired into the 3pm junction, showing lots of setup shots.


ITV (On The Mend & NHS Staff) - 2020

The fourth ident for the March 16th week first aired into the 4pm junction on the Monday. Complete with some slight audio glitching in the announcement.


ITV (On The Mend & NHS Staff) - 2020

Ident 5 for the On The Mend batch, as first aired into the 5pm junction on March 16th 2020.


ITV (Sarah Harris & LeftCoast Makers) - 2020

After a break in April during the height of the pandemic for the 'ITV Kids Create' project, the next main ITV Creates ident appeared on air at 6am on May 18th, complete with a disclaimer stating it had been filmed in February before COVID-19 lockdown measures had begun. With the amount of people hugging, and a small balloon encouraging people to 'Get Together' you can possibly see why. This time round, the ITV logo is made up from balloons filled with paint thrown against a wall.


ITV (Sarah Harris & LeftCoast Makers) - 2020

The news-safe version of the ident from Sarah Harris and LeftCoast Makers first aired into the 1.30pm lunchtime news junction on 18th May.


ITV (Sarah Harris & LeftCoast Makers) - 2020

The third ident from Sarah Harris and LeftCoast Makers, showing set up for some of the balloons that would be thrown. First aired into the 3pm junction on 18th May.


ITV (Sarah Harris & LeftCoast Makers) - 2020

Ident 4 shows a different batch of setup shots for the week's piece, and first aired into the 4pm junction on 18th May.


ITV (Sarah Harris & LeftCoast Makers) - 2020

The fifth ident from this week focuses primarily on slow motion shots of the paint hitting the wall. First aired into the 5pm junction on 18th May.


ITV (Same Sky & Regent High School) - 2020

June 2020's new ITV Creates first appeared at 6am on Monday 15th June. Promoted as another ident filmed before lockdown, the ident features people from community arts charity Same Sky and Regent High School putting together the ITV logo from coloured light boxes.


ITV (Same Sky & Regent High School) - 2020

The next of the June ITV Creates batch of idents first aired into the 2pm junction on Monday 15th June.


ITV (Same Sky & Regent High School) - 2020

Ident 3 from Same Sky and the Regent High School features more of the same shots of the week's work, set to another of the usual soundtracks. First aired into the 3pm junction on Monday 15th June.


ITV (Same Sky & Regent High School) - 2020

The fourth ident from June's ITV Creates batch first aired into the 4pm junction on the Monday.


ITV (Same Sky & Regent High School) - 2020

The fifth and final ITV Creates ident for the Same Sky/Regent High School week first aired into the 5pm junction on Monday 15th.


ITV (Break Bumper) - 2020

Monday 20th July 2020 saw a minor refresh to some of the presentation elements on ITV, with promos, ECPs and bumpers all given a slight refresh, in most cases with the purpose of increasing promotion of their ITV Hub online offering. Here a refreshed break bumper, changing some of the original layering effect.


ITV (Promo) - 2020

The updated ITV promo style from 20th July 2020, with a new endboard design allowing for more text and better promotion of their ITV Hub platform.


ITV (ECP) - 2020

Also introduced in the July 2020 refresh, the new ITV End Credit Promotion style, now promoting ITV Hub more prominently.


ITV (Create & Young Carers) - 2020

After a break in July, presumably due to the limited numbers filmed before lockdown, a new ITV Creates set appeared at 6am on 10th August 2020. This time round featuring work by Create & Young Carers showing an ITV logo looking nothing like the actual ITV logo created out of blocks.


ITV (Create & Young Carers) - 2020

Another ITV Creates ident from August 2020 by Create and the group of young carers. This 'news safe' version first aired into the 1.30pm junction on 10th August.


ITV (Create & Young Carers) - 2020

The third ITV Creates ident from Create and the Young Carers first aired into the 3pm junction on Monday 10th August.


ITV (Create & Young Carers) - 2020

Another Create ident, featuring many of the same shots just in a different order to a different soundtrack. First aired into the 4pm junction on Monday 10th August.


ITV (Create & Young Carers) - 2020

The fifth ITV Creates ident from Create and the Young Carers first aired into the 5pm junction on Monday 10th August, sticking to the predictable format for these by now.


ITV (Hamed Maiye) - 2020

After another month off in September, a new ITV Creates set appeared at 6am on October 1st 2020 to mark Black History Month, with work by Hamed Maiye. Possibly one of the first ITV Create idents to have been produced post-COVID-19-lockdown, given the return to having a single artist rather than groups. News-safe version here.


ITV (Hamed Maiye) - 2020

Construction shots of the artwork from Hamed Maiye, as aired from October 1st 2020.


ITV (Hamed Maiye) - 2020

A third ident from Hamed Maiye's piece for ITV Creates, as aired from October 1st 2020.


ITV (Hamed Maiye) - 2020

Ident number four from Hamed Maiye's ITV Creates set to mark Black History Month, featuring setup shots again to a different soundtrack.


ITV (Hamed Maiye) - 2020

The fifth ident for Hamed Maiye's ITV Creates set, as aired from October 1st 2020.


ITV (Britbox Break Bumper) - 2020

As part of their massive marketing blitz for Spitting Image on Britbox, ITV replaced their regular break bumpers in October 2020 with a number of bumpers promoting both the show and their subscription streaming service.


ITV (Britbox Break Bumper) - 2020

A second break bumper promoting Spitting Image on Britbox, in lieu of the usual ITV branded breaks.


ITV (Alfie Kungu) - 2020

A second set of idents to mark Black History Month appeared at 6am on October 8th 2020. This time featuring the work of Alfie Kungu who had produced a much more colourful piece than the previous week.


ITV (Alfie Kungu) - 2020

Another ITV Creates ident from Alfie Kungu for Black History Month, this time showing some of the setup work for the piece. First aired on October 8th 2020.


ITV (Alfie Kungu) - 2020

Ident 3 from Alfie Kungu's ITV Creates set, aired from Thursday October 8th 2020.


ITV (Alfie Kungu) - 2020

The fourth ident from Alfie Kungu for his ITV Creates Black History Month contribution.


ITV (Alfie Kungu) - 2020

The fifth and final ident from Alfie Kungu featuring his ITV Creates piece for that week with some more setup shorts from the artist.


ITV (King Owusu) - 2020

The third week of Black History Month on ITV saw work from King Owusu, first appearing at 6am on Thursday October 15th.


ITV (King Owusu) - 2020

Another ident from King Owusu's ITV Creates set, first broadcast into the 1.30pm junction on October 15th 2020.


ITV (King Owusu) - 2020

The third ident from King Owusu's week on ITV Creates, which also first appeared at 3pm on Thursday October 15th 2020. Featuring setup shots of the piece for the week.


ITV (King Owusu) - 2020

Ident 4 from King Owusu first aired into the 3pm junction on October 15th, and featured lots of use of lighting in among another of the usual soundtracks.


ITV (King Owusu) - 2020

The fifth ident from King Owusu features more construction shots. First aired into the 5pm junction on Thursday 15th October.


ITV (Neequaye Dreph Dsane) - 2020

The next set of ITV Creates idents to mark Black History Month appeared on Thursday October 22nd at 6am. This time a piece by Neequaye Dreph Dsane shows a painted portrait of his father done against an ITV-shaped wall.


ITV (Neequaye Dreph Dsane) - 2020

With the work-safe ident being used into both the 6am and 1.30pm junctions on Thursday 22nd, the next in Neequaye's set didn't appear until 2pm. This time showing a much wider context to the artwork and highlighting detail beyond just the painting itself, alongside one of the faster audio tracks.


ITV (Neequaye Dreph Dsane) - 2020

The third ident from Neequaye's ITV Creates week first aired into the 3pm junction on Thursday 22nd October, and shows the art for the week being put together.


ITV (Neequaye Dreph Dsane) - 2020

Ident 4 from Neequaye Dreph Dsane first aired into the 4pm junction on Thursday 22nd October.


ITV (Neequaye Dreph Dsane) - 2020

The final ident from Neequaye Dreph Dsane first aired into the 5pm junction on 22nd October, and features more post-production 'security camera footage' effects.


Acknowledgements

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