~ ITV 2013-Present ~
In January 2013 a complete rebrand of ITV took place. The flagship channel returned to using its name from pre-2001 without the '1' on the end, whilst a new corporate logo and a whole new package of idents were introduced. The idea this time is that a large sequence of fairly random videos are filmed, with the ITV logo overlaid very subtly as colours picked from a palette and changing colour to react to the action behind. Although the footage doesn't have much of a linking theme, the set does benefit from having a very large number of films available, which are then cycled and replaced seasonally.
ITV (Merry Go Round) - Christmas 2016
Christmas idents on ITV have been recycled each year since 2013, with some additions to the set in 2014. This particular variant as aired in 2016 features several Santas on a Merry Go Round.
ITV (Kitchen) - Christmas 2016
Preparing a nice christmas dinner in the kitchen for this ITV christmas ident, aired in 2016 here.