ITV 2013-Present

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~ ITV 2013-Present ~

In January 2013 a complete rebrand of ITV took place. The flagship channel returned to using its name from pre-2001 without the '1' on the end, whilst a new corporate logo and a whole new package of idents were introduced. The idea this time is that a large sequence of fairly random videos are filmed, with the ITV logo overlaid very subtly as colours picked from a palette and changing colour to react to the action behind. Although the footage doesn't have much of a linking theme, the set does benefit from having a very large number of films available, which are then cycled and replaced seasonally.


ITV (Merry Go Round) - Christmas 2016

Christmas idents on ITV have been recycled each year since 2013, with some additions to the set in 2014. This particular variant as aired in 2016 features several Santas on a Merry Go Round.


ITV (Kitchen) - Christmas 2016

Preparing a nice christmas dinner in the kitchen for this ITV christmas ident, aired in 2016 here.


ITV (Flamingos) - 2017

One of many randomly chosen scenes, covering a flock of Flamingos being fed.


ITV (News At Ten) - 2017

Featuring Big Ben in the background, this ident is used to lead into the News At Ten.


ITV (Farming) - 2017

The colour pickers of the ITV logo this time change in response to sheep and fields in the background.


ITV (Fishing) - 2017

Fishermen on a boat after dark providing some moody colours this time round.


ITV (Break Intro) - 2017

The ITV logo starts off full and shrinks down to nothing at the start of a break.


ITV (Break Outtro) - 2017

Orange version of the ITV logo reforming at the end of the break.


ITV (Break Intro) - 2017

Break intro bumper in brown and teal.


ITV (Break Outtro) - 2017

Brown and teal out of break bumper.


ITV (Break Intro) - 2017

Blues and oranges for the ITV logo leading into another break.


ITV (Break Outtro) - 2017

Shades of blue and orange leading out of a break too.


ITV (ECP) - 2017

The 2017 ECP trailer style sees the whole of the credit screen shrink down to a quarter of the screen, allowing the remaining 3 quarters to be used for promoting programmes both on ITV main and other channels from the ITV family.


ITV (Daytime Lineup) - 2017

A series of static slides with announcer giving a runthrough of what's coming up on ITV daytime tomorrow.


ITV (Promo) - 2017

The 2017 promo style for ITV tweaked their existing promotions to see the endboard text enlarged. Possibly for the benefits of more legible thumbnails in online sharing, or possibly for those people watching ITV on the television across the street.


ITV (Bungee) - 2017

The largely white sky in this bungee jumping ident doesn't provide quite as wide a palette of colours for the ITV logo as usual, but you can make it out anyway.


ITV (Runners) - 2017

A group of people running up and down steps. And what better way to show that running off than to play it in slow motion.


ITV (Cyclists) - 2017

A bunch of cyclists at night feature in this ident.


ITV (Train) - 2017

A woman lies against the window on a train as stations fly by.


ITV (Water Rescue) - 2017

A lifeboat speeds across the water in this ITV ident,


ITV (Welding) - 2017

Sparks fly in this ident. Perhaps it's where those welders from the 1999 hearts ended up!


ITV (Horses) - 2017

Leading into Emmerdale this time, the black horse was busy filming another artistic advert for Lloyds Bank, but there are two others here to fill in.


ITV (Record Shop) - 2017

A guy in a record shop shopping for vinyl. Some people suggest modern branding can try a bit too hard to look all hipster, so at least someone put that idea to bed!


ITV (Sack Race) - 2017

Sports day, and a load of people are having a sack race. Reminding us all that the sporting rights you can afford if you're not Sky are somewhat limited these days!


ITV (Pug) - 2017

Probably one of the best remembered idents of this whole ITV package. A small pug is having a bath in the sink.


ITV (Beehive) - 2017

A beekeeper tends to his hive in this ITV ident. As it's used to lead into the local news too, time for a throwback to those heady days of generic 'now the news from the heart of your region' announcements that we used to get from the Leeds continuity department.


ITV (Boat Race) - 2017

A boat racing team out on the River Tyne for this one.


ITV (Hot Air Balloon) - 2017

A hot air balloon being inflated for ITV's benefit here.


ITV (Horse Racing) - 2017

One of several special horse racing idents used to lead into racing coverage on ITV.


ITV (Pride) - 2017

Originally filmed in Manchester in 2015, one of several pride themed idents which tends to reappear on ITV a few times in the year depending upon when the major city pride events fall. Here it makes its return to mark the July 2017 London Pride event.


ITV (Hedges) - 2017

Shaping hedges in the garden in this ITV ident.


ITV (Commuter) - 2017

What better way to introduce Good Morning Britain than to remind you you should be on a train looking at a tablet or reading the newspaper instead!


ITV (Gyroscope) - 2017

With a local announcement into Granada Reports, 2 people in an Aero Trim.


ITV (Break - Corrie) - 2017

To mark the introduction of a sixth weekly episode in September 2017, the regular ITV break bumpers saw some special Coronation Street theming throughout the day. The logos fade in and out as usual, only this time over shots from the street. Audrey's Salon features in this into-break bumper.


ITV (Break End - Corrie) - 2017

A Corrie themed end of break bumper, with the ITV logo forming up over the doors to The Rovers Return.


ITV (Break - Corrie) - 2017

Another into break bumper, this time featuring the exterior of number 9.


ITV (Break End - Corrie) - 2017

Another end of break Corrie bumper, showing a back street shot.


ITV (Break - Corrie) - 2017

The doorway to number 8 in this into break Corrie bumper.


ITV (Break End - Corrie) - 2017

Another end of break Corrie themed bumper, this time showing a shot of the famous street sign.


~ Acknowledgements ~
ITV plc - http://www.itv.com