ITV2

Launched in December 1998, ITV2 was promised to be a showcase for repeats of some of the best programmes on ITV1, as well as having some exclusive new programmes. As time moved on, it ultimately became more of the trendy yoof channel for ITV.

ITV2 (Promo) - 2000

A promo for ITV2 from 2000, filmed around LWT's South Bank Studios. Featuring one of the earliest logos for the channel where more prominence is given to the '2' numeral than to the 'ITV' brand.


ITV2 (2002-2003)


ITV2 (2Thrill)

Although the programme quality may not always be great, ITV2 did have a nice variety of idents, each using the phrase '2-something', with words floating around in the background. Fireworks feature in this '2Thrill' version.


ITV2 (2Relax)

Diving into some water '2Relax'.


ITV2 (2Win)

Somebody bowls a strike in this '2win' variant.


ITV2 (2Play)

A racing computer game features indicating '2Play'.


ITV2 (2Scream)

A rollercoaster made up from words for the '2Scream' version.


ITV2 (2Party)

Lots of words are made up from disco lights in this '2Party' ident.


ITV2 (2Enjoy)

Some er... wordcubes dropping into a glass make up this 2Enjoy ident. This airing dates from around Christmas 2002, hence the 3D effect on the ITV2 logo, with the channel idents having had a minor update to coincide with the introduction of the new ITV1 logo in October. As well as the no-expenses-spared festive stars decorating it.


ITV2 Advert

Programme adverts for ITV2 were very similar to those of ITV1 pre-october 2002, only with a different DOG and endboard(although this one here doesnt use the proper ITV2 endboard). The advert itself is for The Late Show with David Letterman. As this was one of the few new programmes to ITV2, it was advertised frequently.


ITV2 Film Advert

Another advert, this time with the special 'saturday night movies' endboard.


ITV2 (Summer 2003-January 2006)


ITV2 2003 V1

In Summer 2003, ITV2 underwent a total rebrand. New idents. New Trailers. New ECP. New Dog. Same Old Programmes... well, you can't win 'em all. The idea of the rebrand was to portray ITV2 as the flipside to ITV1, hence the inverted ITV colours of that era. The idents themselves are all computer generated, against a black background... very common in the 80s, but an unusual feature on idents from 2003! This variant features flashy lights, and a cube for the '2'.


ITV2 2003 V2

Also introduced in the rebrand were new programming strands such as 'x:clusive' and 'v:i:p'. This version of the ident features the 're:play' strand... one which probably got more airtime than any other.


ITV2 (Cuboid) - 2003

Another simple animated ident from 2003. This time round the ITV squares are formed in the shape of a cuboid, before cutting to the Re:Play notation once more.


ITV2 (January 2006 - August 2008)


ITV2 - 2006

A quite likeable set of idents for the second channel of ITV's family were introduced to coincide with the huge network rebrand in 2006, and it's a set where the link to the target audience is fairly clear. A mix of live action and animation were used as a camera pans through bright, vibrant and youthful scenes. Its amazingly easy to lose the lime green channel logo in amongst all that other green mind! Apologies for the brief flash of the digital box's channel strap on the clip.


ITV2 - 2006

Longer version of the ident this time, with someone playing music just a little too loud!


ITV2 - 2006

Looking a little less green this time, with more of relaxing in paradise feel to this ident!


ITV2 Break Bumper - 2006

A brief flash of green to lead in and out of breaks (the latter being a rather strange idea, as it usually results in it crashing in to the following programme's ident).


ITV2 Promo - 2006

An example of the new ITV2 promo style, or more specifically the promo style for ITV2 Movies, complete with a green cinema in the endboard.


ITV2 (August 2008 - January 2013)


ITV2 (Makeup) - 2008

The initial launch set of green idents for ITV2 were relatively shortlived, possibly with someone quickly agreeing the logo was almost completely lost in the sea of green, and later in 2008 they were replaced with a new set. The green channel logo itself was kept, albeit now rendered at an angle rather than flat and made larger onscreen. The idents were considerably less green and consisted of various surreal scenarios. In this version, some makeup spills before almost taking on a sentient life and destroying all who stand in its way.


ITV2 (City) - 2009

A rendered city filled with bright lights and references to both music and popular television shows is slowly panned around in this ITV2 ident.


ITV2 (Pool) - 2009

Someone offscreen dives into a pool, leaving us to see animated tiles at the bottom of the water. Water effects always being one of those features well suited to some of the lower bitrates on digital terrestrial.


ITV2 (Break) - 2009

The break bumper sees the ITV2 logo slide out on to the screen.


ITV2 (Break Bumper) - Christmas 2008

No major changes for Christmas on ITV2 in 2008. But the usual break bumper has some sparkley stars added to it, not at all like they did in 2002... and 2003...


ITV2 (Promo) - 2011

A trailer from 2011 showing an example of the trailer and standard endboard style during this era. This particular trailer was for the late Peaches Geldof's very shortlived series 'OMG with Peaches Geldof'. A somewhat trashy attempt to break into ITV2 with a series designed to find weird people and then poke fun at them - despite any trailer claims to the contrary.


ITV2 (Slide) - 2011

Slides on the channel looked very similar to the promo endboard style, with a green block over the top of a white background. Here promoting a website with some extra sponsorship credits present.


ITV2 (January 2013 - Present)


ITV2 - 2017

Having initially been given a small set of filmed idents with ITV's full rebrand in 2013, they were replaced again in 2015 with this collection. As broadcasters always strive for that gimmick to make their idents 'unique' in the press releases, in this case there is no standard set of idents in the package. Instead lots of surreal video elements are available which can then be assembled in any random order on the fly to create a huge amount of possible permutations.


ITV2 - 2017

Clocks, Wellies, Fans, Hotdogs, and Jam Jars are just some of prizes you can win tonight on Take Your Pres.


ITV2 - 2017

Lots more random items, with highlights including 'longer amount of hot dogs' and everyone's favourite 'the life ring'.


ITV2 - 2020

Another generated ITV2 ident example. Despite their apparently 'random' nature, some filmed sequences seem to appear much less frequently in the rotation than others. Carrier bags, tennis balls and bowling pins get a look in this time round


ITV2 (Bumper) - 2017

A short bumper from one of the filmed segments, sometimes used to break up programmes from trailers, and sometimes used to lead into an advert break. This one features the sticks of candy rock.


ITV2 (Bumper) - 2017

Another filmed ITV2 bumper, this time featuring the hot dogs.


ITV2 (Survival of the Fittest Sting) - 2018

In the run up to the launch of their latest reality series, Survival of the Fittest, ITV2 introduced a series of stings and break bumpers to play out among other shows in the schedule. One of the stings here featuring Callum Pardoe.


ITV2 (Survival of the Fittest Sting) - 2018

Another sting for Survival of the Fittest, this time featuring contestant Mariam Musa.


ITV2 (Survival of the Fittest Break) - 2018

A Survival of the Fittest themed break bumper for ITV2, featuring Tia Latham.


ITV2 (Survival of the Fittest Break) - 2018

Another break bumper featuring Georgie Clarke.


ITV2 (Survival of the Fittest Break) - 2018

Jenny West features in another Survival of the Fittest break bumper for ITV2.


ITV2 (Survival of the Fittest Break) - 2018

Another Survival of the Fittest themed break bumper for ITV2, this time featuring James Middleton.


ITV2 (Survival of the Fittest Break) - 2018

Mariam Musa pops up again, this time clicking her fingers in a break bumper for ITV2.


ITV2 (Survival of the Fittest Break) - 2018

Yet another Survival of the Fittest break bumper, this time with Dani Mas Dyer.


ITV2 (Survival of the Fittest Break) - 2018

Another male break bumper, this time featuring Tristan Jones.


ITV2 (Survival of the Fittest Break) - 2018

David Lundy in this break bumper for ITV2.


ITV2 (Survival of the Fittest Break) - 2018

Georgia Cole features in this break bumper.


ITV2 (Survival of the Fittest Break) - 2018

Another ITV2 break bumper, this time starring Ryan Cleary.


ITV2 (Love Island Break) - 2018

In keeping with the standard formula for these channels now, some more reality stars stare blankly at a camera for break bumpers to promote ITV2's latest reality show Love Island in 2018. The ITV2 logo either animates off to the left or on from the right depending upon what side of the break it appears. Laura Anderson features in this one.


ITV2 (Love Island Break) - 2018

Another break bumper, this time featuring Jack Fincham.


ITV2 (Love Island Break) - 2018

Dani Dyer features in this ITV2 Love Island break bumper.


ITV2 (Love Island Break) - 2018

Rosie Williams appears for this ITV2 bumper.


ITV2 (Love Island Break) - 2018

Another ITV2 Love Island bumper, this time featuring Charlie.


ITV2 (Love Island Break) - 2018

Another ITV2 Love Island bumper, this time featuring Josh, an online sports presenter.


ITV2 (Love Island Break) - 2018

Hayley Hughes appears in this ITV2 break bumper.


ITV2 (Love Island Break) - 2018

Another ITV2 Love Island break bumper featuring a different shot of Hayley.


ITV2 (Love Island Break) - 2018

Georgia Steel featuring in the ITV2 Love Island themed break bumper this time.


ITV2 (Love Island Break) - 2018

Eyal Booker appears in this ITV2 bumper performing some top notch dancing for the camera.


ITV2 (Love Island Promo Flash - 3 Days) - 2019

Counting down to the launch of the 2019 Love Island series were a series of short promos. Each of them featuring a number of items related to the number of days until the start. Here 3 beach buggies, indicating only 3 days to go.


ITV2 (Love Island Promo Flash - 2 Days) - 2019

For the '2 days to go' Love Island promo flash on ITV2 smartphones are used. Albeit with some massive overstating on how long it takes to charge one!


ITV2 (Love Island Promo Flash - 1 Day) - 2019

One more day to go on the Love Island countdown for ITV2, and the short promo this time features a gold coloured heart stone.


ITV2 (Love Island Break) - 2019

Another series of Love Island in 2019 also brought with it another set of specially themed break bumpers featuring the contestants for that year. Two versions for each person exist, one for the intro the break and one for the return from break. Tommy Fury appears in this opening break bumper.


ITV2 (Love Island Break) - 2019

Tommy Fury again in his ITV2 Love Island closing break bumper.


ITV2 (Love Island Break) - 2019

Amber Gill in a break-opening bumper for ITV2.


ITV2 (Love Island Break) - 2019

The accompanying end of break bumper with Amber Gill.


ITV2 (Love Island Break) - 2019

Another opening break bumper for ITV2, this time featuring Joe Garratt.


ITV2 (Love Island Break) - 2019

Joe Garratt again in his closing break bumper.


ITV2 (Love Island Break) - 2019

Another opening break bumper, this time featuring Yewande Biala.


ITV2 (Love Island Break) - 2019

The accompanying closing break bumper for Yewande Biala.


ITV2 (Love Island Break) - 2019

Callum Macleod stars in the next opening break bumper for ITV2.


ITV2 (Love Island Break) - 2019

The closing break bumper for Callum Macleod.


ITV2 (Love Island Break) - 2019

Amy Hart appears in another opening break bumper.


ITV2 (Love Island Break) - 2019

The accompanying ITV2 closing break bumper featuring Amy Hart.


ITV2 (Love Island Break) - 2019

Another opening break bumper, this time featuring Sherif Lanre.


ITV2 (Love Island Break) - 2019

Sherif Lanre features in his closing break bumper for ITV2.


ITV2 (Love Island Break) - 2019

Lucie Donlan features in the next Love Island themed opening break bumper for ITV2.


ITV2 (Love Island Break) - 2019

The other side of the break, and the closing bumper for Lucie Donlan.


ITV2 (Love Island Break) - 2019

Another break bumper for Love Island, this time featuring Curtis Pritchard to enter the break.


ITV2 (Love Island Break) - 2019

Curtis appears in his end-of-break bumper for ITV2 too. Making a heart shape with his hands.


ITV2 (Love Island Break) - 2019

Anna Vakili appears for this ITV2 Love Island break bumper.


ITV2 (Love Island Break) - 2019

The accompanying end of break bumper featuring Anna Vakili. Complete with a wink that would make Anne Robinson proud!


ITV2 (Love Island Break) - 2019

For this opening break bumper, Anton Danyluk is in the pool


ITV2 (Love Island Break) - 2019

The other side of the break, and Anton Danyluk appears again.


ITV2 (Love Island Break) - 2019

Michael Griffiths completes the initial lineup for the new Love Island series with his own opening ITV2 break bumper.


ITV2 (Love Island Break) - 2019

Another end-of-break bumper, featuring Michael Griffiths again.


ITV2 (Love Island Sting) - 2019

A special ITV2 sting for Love Island, featuring the same heart shaped device that appears in the show logo. Unlike the break bumpers, the stings feature some basic audio too.


ITV2 (Love Island Break) - 2019

As the Love Island series progressed, additional break bumpers were added in to the rotation (with others removed) to reflect the changes in contestants. Here Danny Williams appears in a promotional start-of-break bumper for the channel.


ITV2 (Love Island Break) - 2019

Danny Williams again in his end-of-break Love Island bumper for ITV2.


ITV2 (Love Island Break) - 2019

Another later addition to the ITV2 Love Island break bumpers features Molly-Mae Hague.


ITV2 (Love Island Break) - 2019

The end-of-break ITV2 bumper featuring Molly-Mae Hague.


ITV2 (Break) - 2019

Some snow was added to the ITV2 break bumpers as part of their Christmas 2019 presentation.


ITV2 (Break End) - Christmas 2019

A festive end-of-break bumper for ITV2, featuring some more simple snow effects.


ITV2 (Sting - Elf) - Christmas 2019

Similar to the regular channel style, for Christmas 2019 short clips of well known seasonal films were used on ITV2 complete with a related textual snippet. Here an overused scene from Elf.


ITV2 (Sting - The Grinch) - Christmas 2019

Another Christmas-movie-based sting for ITV2, this time featuring a scene from the Jim Carrey fronted 'How The Grinch Stole Christmas' film.


ITV2 (Love Island Break) - 2020

The success of Love Island for ITV2 saw the show moved to two series a year. The start of the winter series in January 2020 brought with it special break bumpers for the channel once more. Connor Durman appears in this one.


ITV2 (Love Island Break) - 2020

Another Love Island break break bumper for ITV2, this time featuring Paige Turley.


ITV2 (Love Island Break) - 2020

A third Love Island bumper, this time featuring Jess Gale (... we think!).


ITV2 (Love Island Break) - 2020

The other of the Gale twins (Eve we think) appears in another break bumper for ITV2.


ITV2 (Love Island Break) - 2020

Callum Jones appears in this Love Island break bumper for ITV2.


ITV2 (Love Island Break) - 2020

Another special ITV2 Love Island bumper this time featuring Leanne Amaning.


ITV2 (Love Island Break) - 2020

Mike Boateng awkwardly dances for this Love Island break bumper.


ITV2 (Love Island Break) - 2020

Working their way through all the contestants, another ITV2 break bumper for the January 2020 series this time featuring Shaughna Phillips.


ITV2 (Love Island Break) - 2020

Ollie Williams appears in another Love Island 2020 break bumper for ITV2.


ITV2 (Love Island Break) - 2020

For this ITV2 break bumper, Sophie Piper features.


ITV2 (Love Island Break) - 2020

Yet another break bumper themed around the 2020 winter series of Love Island, this time featuring Nas Majeed.


ITV2 (Love Island Break) - 2020

Completing the roundup of Love Island break bumpers for ITV2, this time round Siânnise Fudge appears.


ITV2 (Don't be a Rick - Stay Home) - 2020

ITV2's contribution to the COVID-19 'Stay At Home' campaign began airing on April 10th. Using wordplay around the phrases 'Don't be a Rick' and 'He's a rickhead' the trailer features the familiar voice from the channel Iain Stirling voicing over rapid still images and text.


ITV2 (Love Island USA Break) - 2020

COVID-19 scuppered plans for the UK series of Love Island in summer 2020. However not to miss out completely for the year ITV2 aired the USA version instead in late summer, still producing special break bumpers as they'd normally done when showing their regular version. The first of several bumpers here.


ITV2 (Love Island USA Break) - 2020

Another ITV2 break bumper for Love Island. As with previous UK versions of the show, bumpers consist of an opening and closing version with the only difference being the direction the logo animates in.


ITV2 (Love Island USA Break) - 2020

The accompanying end-of-break version of the above ITV2 break bumper.


ITV2 (Love Island USA Break) - 2020

Another Love Island USA ITV2 break bumper, used in September and October 2020.


ITV2 (Love Island USA Break) - 2020

From the other side of the break, the accompany end-of-break bumper for ITV2.


ITV2 (Love Island USA Break) - 2020

Yet another break bumper themed up for Love Island USA on ITV2, aired here on October 9th 2020.


ITV2 (Love Island USA Break) - 2020

Another end of break bumper themed up specially for ITV2's showing of Love Island USA in September and October 2020.


ITV2 (Love Island USA ECP) - 2020

Special Love Island USA inserts were also filmed on location in the US for use on ITV2. Here one sequence is used as an ECP to promote the final of the series coming up next, however someone doesn't quite manage to apply the ECP template correctly...


Acknowledgements

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