~ ITV2 ~

Launched in December 1998, ITV2 was promised to be a showcase for repeats of some of the best programmes on ITV1, as well as having some exclusive new programmes. As time moved on, it ultimately became more of the trendy yoof channel for ITV.

ITV2 (2002-2003)

ITV2 (2Thrill)

Although the programme quality may not always be great, ITV2 did have a nice variety of idents, each using the phrase '2-something', with words floating around in the background. Fireworks feature in this '2Thrill' version.

ITV2 (2Relax)

Diving into some water '2Relax'.

ITV2 (2Win)

Somebody bowls a strike in this '2win' variant.

ITV2 (2Play)

A racing computer game features indicating '2Play'.

ITV2 (2Scream)

A rollercoaster made up from words for the '2Scream' version.

ITV2 (2Party)

Lots of words are made up from disco lights in this '2Party' ident.

ITV2 (2Enjoy)

Some er... wordcubes dropping into a glass make up this 2Enjoy ident. This capture dates from Christmas 2002, hence the 3D effect on the ITV2 logo, and the no-expenses-spared(!) stars decorating it.

ITV2 Advert

Programme adverts for ITV2 were very similar to those of ITV1 pre-october 2002, only with a different DOG and endboard(although this one here doesnt use the proper ITV2 endboard). The advert itself is for The Late Show with David Letterman. As this was one of the few new programmes to ITV2, it was advertised frequently.

ITV2 Film Advert

Another advert, this time with the special 'saturday night movies' endboard.

ITV2 (Summer 2003-January 2006)

ITV2 2003 V1

In Summer 2003, ITV2 underwent a total rebrand. New idents. New Trailers. New ECP. New Dog. Same Old Programmes... well, you can't win 'em all. The idea of the rebrand was to portray ITV2 as the flipside to ITV1, hence the inverted ITV colours of that era. The idents themselves are all computer generated, against a black background... very common in the 80s, but an unusual feature on idents from 2003! This variant features flashy lights, and a cube for the '2'.

ITV2 2003 V2

Also introduced in the rebrand were new programming strands such as 'x:clusive' and 'v:i:p'. This version of the ident features the 're:play' strand... one which probably got more airtime than any other.

ITV2 (January 2006)

ITV2 - 2006

A quite likeable set of idents for the second channel of ITV's family were introduced to coincide with the huge network rebrand in 2006, and it's a set where the link to the target audience is fairly clear. A mix of live action and animation were used as a camera pans through bright, vibrant and youthful scenes. Its amazingly easy to lose the lime green channel logo in amongst all that other green mind! Apologies for the brief flash of the digital box's channel strap on the clip.

ITV2 - 2006

Longer version of the ident this time, with someone playing music just a little too loud!

ITV2 - 2006

Looking a little less green this time, with more of relaxing in paradise feel to this ident!

ITV2 Break Bumper - 2006

A brief flash of green to lead in and out of breaks (the latter being a rather strange idea, as it usually results in it crashing in to the following programme's ident).

ITV2 Promo - 2006

An example of the new ITV2 promo style, or more specifically the promo style for ITV2 Movies, complete with a green cinema in the endboard.

~ Acknowledgements ~