Launched in December 1998, ITV2 was promised to be a showcase for repeats of some of the best programmes on ITV1, as well as having some exclusive new programmes. As time moved on, it ultimately became more of the trendy yoof channel for ITV.
Programme adverts for ITV2 were very similar to those of ITV1 pre-october 2002, only with a different DOG and endboard(although this one here doesnt use the proper ITV2 endboard). The advert itself is for The Late Show with David Letterman. As this was one of the few new programmes to ITV2, it was advertised frequently.
ITV2 Film Advert
ITV2 (Summer 2003-January 2006)
ITV2 2003 V1
In Summer 2003, ITV2 underwent a total rebrand. New idents. New Trailers. New ECP. New Dog. Same Old Programmes... well, you can't win 'em all. The idea of the rebrand was to portray ITV2 as the flipside to ITV1, hence the inverted ITV colours of that era. The idents themselves are all computer generated, against a black background... very common in the 80s, but an unusual feature on idents from 2003! This variant features flashy lights, and a cube for the '2'.
ITV2 2003 V2
ITV2 (Cuboid) - 2003
ITV2 (January 2006 - August 2008)
ITV2 - 2006
A quite likeable set of idents for the second channel of ITV's family were introduced to coincide with the huge network rebrand in 2006, and it's a set where the link to the target audience is fairly clear. A mix of live action and animation were used as a camera pans through bright, vibrant and youthful scenes. Its amazingly easy to lose the lime green channel logo in amongst all that other green mind! Apologies for the brief flash of the digital box's channel strap on the clip.
ITV2 - 2006
ITV2 - 2006
ITV2 Break Bumper - 2006
ITV2 Promo - 2006
ITV2 (August 2008 - January 2013)
ITV2 (Makeup) - 2008
The initial launch set of green idents for ITV2 were relatively shortlived, possibly with someone quickly agreeing the logo was almost completely lost in the sea of green, and later in 2008 they were replaced with a new set. The green channel logo itself was kept, albeit now rendered at an angle rather than flat and made larger onscreen. The idents were considerably less green and consisted of various surreal scenarios. In this version, some makeup spills before almost taking on a sentient life and destroying all who stand in its way.
ITV2 (City) - 2009
ITV2 (Pool) - 2009
ITV2 (Break) - 2009
ITV2 (Break Bumper) - Christmas 2008
ITV2 (Promo) - 2011
A trailer from 2011 showing an example of the trailer and standard endboard style during this era. This particular trailer was for the late Peaches Geldof's very shortlived series 'OMG with Peaches Geldof'. A somewhat trashy attempt to break into ITV2 with a series designed to find weird people and then poke fun at them - despite any trailer claims to the contrary.
ITV2 (Slide) - 2011
ITV2 (January 2013 - Present)
ITV2 - 2017
Having initially been given a small set of filmed idents with ITV's full rebrand in 2013, they were replaced again in 2015 with this collection. As broadcasters always strive for that gimmick to make their idents 'unique' in the press releases, in this case there is no standard set of idents in the package. Instead lots of surreal video elements are available which can then be assembled in any random order on the fly to create a huge amount of possible permutations.