~ ITV2 ~
Launched in December 1998, ITV2 was promised to be a showcase for repeats of some of the best programmes on ITV1, as well as having some exclusive new programmes. As time moved on, it ultimately became more of the trendy yoof channel for ITV.
Programme adverts for ITV2 were very similar to those of ITV1 pre-october 2002, only with a different DOG and endboard(although this one here doesnt use the proper ITV2 endboard). The advert itself is for The Late Show with David Letterman. As this was one of the few new programmes to ITV2, it was advertised frequently.
ITV2 Film Advert
ITV2 (Summer 2003-January 2006)
ITV2 2003 V1
In Summer 2003, ITV2 underwent a total rebrand. New idents. New Trailers. New ECP. New Dog. Same Old Programmes... well, you can't win 'em all. The idea of the rebrand was to portray ITV2 as the flipside to ITV1, hence the inverted ITV colours of that era. The idents themselves are all computer generated, against a black background... very common in the 80s, but an unusual feature on idents from 2003! This variant features flashy lights, and a cube for the '2'.
ITV2 2003 V2
ITV2 (January 2006)
ITV2 - 2006
A quite likeable set of idents for the second channel of ITV's family were introduced to coincide with the huge network rebrand in 2006, and it's a set where the link to the target audience is fairly clear. A mix of live action and animation were used as a camera pans through bright, vibrant and youthful scenes. Its amazingly easy to lose the lime green channel logo in amongst all that other green mind! Apologies for the brief flash of the digital box's channel strap on the clip.