My5

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~ My5 ~

My5 initially saw beginnings as 'Channel 5 + 24' - a service designed to show the Channel 5 schedule a day later, but airing with very limited hours on certain platforms. In 2016 the service was completely relaunched with a separate brand and a much improved schedule in an attempt to launch a Channel 5 version of the 4Seven channel. It followed an earlier rebrand of Channel 5's ondemand platform under the same name, leading to a repeat of the BBCi situation from the early 2000s where it's now necessary to distinguish in promotions whether you mean 'My5 Online' or 'My5 on TV'.


My5 (Blue) - 2017

Presentation on My5 is quite light, with 2 cuts of the channel ident in both blue and yellow. In this blue version the pieces of the My5 logo in the background funnel slowly into a stream.


My5 (Blue) - 2017

A second blue version, this time with pieces lighting up as they collide with other pieces in the background.


My5 (Yellow) - 2017

The 'stream' version of the My5 ident, this time in Yellow. Complete with a very generic daytime announcement.


My5 (Yellow) - 2017

The other yellow variant of the ident with the logo pieces colliding. Same announcement again though!


My5 (Promo - Blue) - 2017

An example of the My5 trailer style promoting several shows with graphics and endboard in blue. Also providing an example of how branding both channel and ondemand content with the same name requires you to add 'TV' to the end of voiceovers.


My5 (Promo - Yellow) - 2017

Another trailer, somewhat predictably using Yellow graphics this time.


~ Acknowledgements ~
Channel 5 Broadcasting - http://www.channel5.com