~ Channel 5 2016-Present ~
With the takeover of Channel 5 to Viacom, the new owners naturally wanted to stamp their mark on the new acquisition. In early 2016, a complete rebrand of all the channels was undertaken. A new '5' device made up of segments (not blocks, honestly not blocks) was introduced as a consistent link across the channels, but with branding packages for each channel and the news produced by different agencies to give a distinct style to each. The main Channel 5 branding followed in the footsteps of Channel 4 by not including the logo on their idents, with the link instead being a series of 5 items producing a feeling of joy or surprise.
Channel 5 (Parrots) - 2017
Channel 5 (Rainbow) - 2017
Channel 5 (Dogs) - 2017
A man driving along in his pickup truck smiles as he sees the five dogs in the back of the truck in his rear view mirror. Had he forgotten they were in there, or was it empty when he set off and he's just acquired 5 random dogs? Text your votes in now! (Remember if you're reading this on our website VOTING HAS NOW CLOSED!)
Channel 5 (Boarders) - 2017
Channel 5 (Whales) - 2017
Channel 5 (Promo) - 2017
Unlike the idents, the promotion style for Channel 5 actually features the logo, now made up of a series of 5 pieces that come together. We can't say blocks, as that would make it sound like someone else's logo! This particular promo heralds the return of Blind Date, the former LWT Saturday Night staple which was resurrected by Channel 5 with new host Paul O' Grady in 2017.
Channel 5 (Promo Saturday) - 2017
Milkshake - 2017
First introduced back in 2005 during the 'five' days, the branding for Channel 5's early morning children's shows remained unchanged right through until July 2017, despite the number of rebrands the parent channel had seen in the meantime. Although the invision studio had been updated to HD in the intervening years, this introductory animation even predates HD.
Milkshake (Refreshed) - 2017
Milkshake (Promo) - 2017
Milkshake (Break) - 2017
Milkshake (Next) - 2017
Milkshake (Sting) - 2017
Milkshake (Lineup) - 2017
Channel 5 (Day 1) - Christmas 2017
Channel 5 (Day 2) - Christmas 2017
Channel 5 (Day 3) - Christmas 2017
Channel 5 (Day 4) - Christmas 2017
Channel 5 (Day 5) - Christmas 2017
Channel 5 (Day 6) - Christmas 2017
Channel 5 (Day 7) - Christmas 2017
Channel 5 (Day 8) - Christmas 2017
Channel 5 (Day 9) - Christmas 2017
Channel 5 (Day 10) - Christmas 2017
Channel 5 (Season Promo) - Christmas 2017
Channel 5 (Day 11) - Christmas 2017
Channel 5 (Day 12) - Christmas 2017
Channel 5 (Day 13) - Christmas 2017
Channel 5 (Day 14) - Christmas 2017
Channel 5 (Day 15) - Christmas 2017
Channel 5 (Day 16) - Christmas 2017
Channel 5 (Day 17) - Christmas 2017
Channel 5 (Day 18) - Christmas 2017
The window for Day 18 for Channel 5.
Channel 5 (Day 19) - Christmas 2017
Day 19 of the Channel 5 Advent Calendar up now...
Channel 5 (Day 20) - Christmas 2017
Into the 20s now for the advent calendar.
Channel 5 (Day 21) - Christmas 2017
Number 21 on the calendar for Channel 5. With some bonus overrunning continuity!
Channel 5 (Day 22) - Christmas 2017
Day 22 for Channel 5 on their advent calendar.
Channel 5 (Day 23) - Christmas 2017
The 23rd day of the advent calendar, and ultimately what turned out to be the last day of the festive set. Despite days 24 and 25 being present on the calendar, respective idents with these days highlighted never aired. One can only assume they were produced, but a mistake from media planning whilst preloading the Christmas schedule led to them being missed out.
Channel 5 (Menu) - Christmas 2017
After 23 days of the advent calendar idents on Channel 5, December 24th returned to regular idents before all programming. However other festive presentation continued to air, such as this rundown menu for the evening.
Channel 5 (New Years Eve) - Christmas 2017
A week after Christmas, the ident returned for the New Year, albeit with the initial advent calendar now replaced with wording screens wishing you a Merry Christmas and a Happy New Year.