~ Channel 5 2016-Present ~
With the takeover of Channel 5 to Viacom, the new owners naturally wanted to stamp their mark on the new acquisition. In early 2016, a complete rebrand of all the channels was undertaken. A new '5' device made up of segments (not blocks, honestly not blocks) was introduced as a consistent link across the channels, but with branding packages for each channel and the news produced by different agencies to give a distinct style to each. The main Channel 5 branding followed in the footsteps of Channel 4 by not including the logo on their idents, with the link instead being a series of 5 items producing a feeling of joy or surprise.
Channel 5 (Parrots) - 2017
Channel 5 (Rainbow) - 2017
Channel 5 (Dogs) - 2017
A man driving along in his pickup truck smiles as he sees the five dogs in the back of the truck in his rear view mirror. Had he forgotten they were in there, or was it empty when he set off and he's just acquired 5 random dogs? Text your votes in now! (Remember if you're reading this on our website VOTING HAS NOW CLOSED!)
Channel 5 (Boarders) - 2017
Channel 5 (Whales) - 2017
Channel 5 (Promo) - 2017
Unlike the idents, the promotion style for Channel 5 actually features the logo, now made up of a series of 5 pieces that come together. We can't say blocks, as that would make it sound like someone else's logo! This particular promo heralds the return of Blind Date, the former LWT Saturday Night staple which was resurrected by Channel 5 with new host Paul O' Grady in 2017.
Channel 5 (Promo Saturday) - 2017
Milkshake - 2017
First introduced back in 2005 during the 'five' days, the branding for Channel 5's early morning children's shows remained unchanged right through until July 2017, despite the number of rebrands the parent channel had seen in the meantime. Although the invision studio had been updated to HD in the intervening years, this introductory animation even predates HD.
Milkshake (Refreshed) - 2017
New titles and the first link from the brand new studio for Milkshake, as the 24th July 2017 finally saw a refreshed look to the early morning children's strand.
Milkshake (Promo) - 2017
An example of the new trailer style for Milkshake branded programming.
Milkshake (Break) - 2017
A short ident from the Milkshake strand, used in and out of breaks.
Milkshake (Next) - 2017
A quick Milkshake branded next slide showing what's coming up after the break. Finishing with the Milkshake logo.
Milkshake (Sting) - 2017
Blink and you'll miss it! A Milkshake branded sting, sitting between the programme and the sponsor credit.
Milkshake (Lineup) - 2017
From the end of a morning on Milkshake, and a series of invision graphics to give a runthrough of tomorrow's lineup on the station, before giving out some details of their new Youtube channel.