TV Whirl - Channel 4 - 2015 Onwards

~ Channel 4 - 2015 Onwards ~

Managing an excellent job of keeping the rebrand under wraps, word of a change of look for Channel 4 came mere hours beforehand on the 29th September 2015. The whole look was then teased out over the course of the programme in the 9pm slot. A bit of a damp squib of idents with them making more fuss of them 'being alternative and edgy by not featuring our logo at all', but a nice surprise nonetheless.

Channel 4 (Last Menu) - 29/9/2015 8pm

Nearing the end of the old look, the menu from the 8pm junction on 29/9/2015.

Channel 4 (Last Ident) - 29/9/2015 8pm

The last ident of the old look shown on Channel 4 in the 8pm junction was also a return to one of the first. At over 10 years worth of use, that block of flats certainly got plenty of airtime, even if it wasn't always well received by residents.

Channel 4 (Last Credits) - 29/9/2015 9pm

Still giving nothing away at the junction before 9pm.

Channel 4 (First Reveal Countdown) - 29/9/2015 9pm

And then it's in, subtly at 9pm, and promising more to come...

Channel 4 (Water Ident) - 29/9/2015 9.15pm

First break, and a lot of water and crystals...

Channel 4 (Shuffle Ident) - 29/9/2015 9.30pm

Second break, and BBC One Rhythm and Dance horror flashbacks anyone...

Channel 4 (Mining Ident) - 29/9/2015 9.45pm

Some monkeys, miners and explosions. Yeah, I have no idea either!

Channel 4 (ECP) - 29/9/2015 10pm

New ECP Style for Channel 4. And can I go to channel4.com/support if I've been affected by creepy idents during the show?

Channel 4 (Microscope Ident) - 29/9/2015 10pm

Channel 4... powered by Powergen? In another obscure ident, one of the blocks from 4 is looked at under a microscope. And found to have creatures living on it!

Channel 4 (Promo Style) - 29/9/2015 10.20pm

With a repeat of the first water ident at 10pm, it looked like the main initial reveal was over. In keeping with this, the 10.20 junction featured a more regular programme promotion, at least letting us see the new style (even if it had already been revealed on their website - well you can't win em all).

Channel 4 (Lunchtime Bulletin) - 30/9/2015

Some first glimpses of the new look news, and the clock reappears again.

Channel 4 (Simpsons) - 30/9/2015

Still a special ident for The Simpsons at 6pm... although I have a hunch Fox won't be clamouring to use this one in an episode like its predecessor!

Channel 4 News - 30/9/2015

Rebranding the news slightly as part of the 2015 new look. Or... tweaked look news at least!

Channel 4 (We're The Superhumans) - 2016

After their successful first Superhumans trailer for the 2012 London Paralympics, Channel 4 were keen to push things even further for the 2016 event in Rio. The result, which began airing in July 2016, was the We're The Superhumans trailer. In a 3 minute long trailer, heavily aired across all the whole of the Channel 4 family over the summer, over 100 disabled people from a mix of athletes to regular members of the public show what they can achieve, all set to a cover of Yes I Can performed by Tony Dee.