~ Channel 4 - 2015 Onwards ~
Managing an excellent job of keeping the rebrand under wraps, word of a change of look for Channel 4 came mere hours beforehand on the 29th September 2015. The whole look was then teased out over the course of the programme in the 9pm slot. A bit of a damp squib of idents with them making more fuss of them 'being alternative and edgy by not featuring our logo at all', but a nice surprise nonetheless.
Although despite all the 'we need no logo' hyperbole at launch, 2017 saw them quietly slip back in some brief flashes of the blocks in the '4' shape at the start and end of breaks. In October 2017, the idents themselves were replaced with a new set featuring a character formed of the 4 blocks, although the rest of the presentation package remained.
Channel 4 (Last Menu) - 29/9/2015 8pm
Channel 4 (Last Ident) - 29/9/2015 8pm
Channel 4 (Last Credits) - 29/9/2015 9pm
Channel 4 (First Reveal Countdown) - 29/9/2015 9pm
Channel 4 (Water Ident) - 29/9/2015 9.15pm
Channel 4 (Shuffle Ident) - 29/9/2015 9.30pm
Channel 4 (Mining Ident) - 29/9/2015 9.45pm
Channel 4 (ECP) - 29/9/2015 10pm
Channel 4 (Microscope Ident) - 29/9/2015 10pm
Channel 4 (Promo Style) - 29/9/2015 10.20pm
With a repeat of the first water ident at 10pm, it looked like the main initial reveal was over. In keeping with this, the 10.20 junction featured a more regular programme promotion, at least letting us see the new style (even if it had already been revealed on their website - well you can't win em all).
Channel 4 (Lunchtime Bulletin) - 30/9/2015
Channel 4 (Simpsons) - 30/9/2015
Channel 4 News - 30/9/2015
Channel 4 (We're The Superhumans) - 2016
After their successful first Superhumans trailer for the 2012 London Paralympics, Channel 4 were keen to push things even further for the 2016 event in Rio. The result, which began airing in July 2016, was the We're The Superhumans trailer. In a 3 minute long trailer, heavily aired across all the whole of the Channel 4 family over the summer, over 100 disabled people from a mix of athletes to regular members of the public show what they can achieve, all set to a cover of Yes I Can performed by Tony Dee.
Channel 4 (Quarry - Slow) - 2017
Channel 4 (Microscope - Slow) - 2017
Channel 4 (Crystal Bumper) - 2017
Channel 4 (Yellow Bumper) - 2017
Channel 4 (Bumper Blue/Purple) - 2017
Channel 4 (Bumper - Orange/Black) - 2017
Channel 4 (Bumper - Yellow/Purple) - 2017
Channel 4 (Bumper - Black/Green) - 2017
Channel 4 (Promo) - 2017
Channel 4 (Pride Weekend) - 2017
To celebrate London Pride Weekend on 4, the 50 Shades of Gay season ident which had already been in use before special programmes was put into use before all shows, with voiceovers recorded by different members of the community. Phillip Adlem, the police officer who proposed at the 2016 event, provides a generic recorded announcement over this early morning broadcast.
Channel 4 (Hill Shout) - 2017
On October 31st 2017 just ahead of their 35th Birthday, Channel 4 released its latest set of idents. Replacing the films of blocks in random locations was a new set reminiscent of E4. A character made of the Channel 4 blocks interacts with various scenes, complete with a remix of the original Fourscore signature notes in the background. In this one, he walks to the top of the hills (again possibly borrowing inspiration from E4) before shouting out so loud the nearby village knows all about it.
Channel 4 (Kickabout) - 2017
Channel 4 (Race) - 2017
Channel 4 (Transport) - 2017
The block man transports people across the ocean in this Channel 4 ident, possibly intended as bait in the hope certain tabloid rags would kick up a fuss.
Channel 4 (Rise of the Robots Season) - 2017
A very simplistic ident to mark the 'Rise of the Robots' season on Channel 4. A Smart Home Device shaped as a 4 block and a mobile phone (not at all inspired on any devices by Google, Amazon or Apple) have a conversation with one another, here to lead into an episode of The Simpsons. With animation onscreen reacting to the voices of the continuity announcers.