Channel 4 - 2015 Onwards

The last ident of the old look shown on Channel 4 in the 8pm junction was also a return to one of the first. At over 10 years worth of use, that block of flats certainly got plenty of airtime, even if it wasn't always well received by residents.

And then it's in, subtly at 9pm, and promising more to come...

Second break, and BBC One Rhythm and Dance horror flashbacks anyone...

New ECP Style for Channel 4. And can I go to channel4.com/support if I've been affected by creepy idents during the show?

With a repeat of the first water ident at 10pm, it looked like the main initial reveal was over. In keeping with this, the 10.20 junction featured a more regular programme promotion, at least letting us see the new style (even if it had already been revealed on their website - well you can't win em all).

Still a special ident for The Simpsons at 6pm... although I have a hunch Fox won't be clamouring to use this one in an episode like its predecessor!

After their successful first Superhumans trailer for the 2012 London Paralympics, Channel 4 were keen to push things even further for the 2016 event in Rio. The result, which began airing in July 2016, was the We're The Superhumans trailer. In a 3 minute long trailer, heavily aired across all the whole of the Channel 4 family over the summer, over 100 disabled people from a mix of athletes to regular members of the public show what they can achieve, all set to a cover of Yes I Can performed by Tony Dee.

Another variation based off the original set of 2015 idents. This time using the Microscope ident, just with the only focus being on the block under the purple spotlight.

Originally the blocks at the start and end of breaks were randomly placed with no formation of the Channel 4 logo present. In June 2017, a new batch were added where the 4 can be seen for a brief flash before the blocks collapse.

Another bumper with the 4 blocks visible for the briefest of moments. Blink and you may miss it!

A bright green background for this 4 bumper.

To celebrate London Pride Weekend on 4, the 50 Shades of Gay season ident which had already been in use before special programmes was put into use before all shows, with voiceovers recorded by different members of the community. Phillip Adlem, the police officer who proposed at the 2016 event, provides a generic recorded announcement over this early morning broadcast.

In the inner city suburbs, the 4 character has a kickabout with some of the local children.

The block man transports people across the ocean in this Channel 4 ident, possibly intended as bait in the hope certain tabloid rags would kick up a fuss.

Channel 4 launched their Christmas presentation on the 21st December. Following a style that had been previewed in trailers in throughout December, the idents featured 4 blocks animated in a Christmassy fashion. In this ident, coloured block lights fly around.

A third ident, this time with snow blocks and occasional Channel 4 logos gently falling from the sky.

A specially recorded ident featuring a 100 year old woman named Millie, to mark the 100th anniversary of women getting the vote in the UK.

Another 100 year old woman, Margaret, appears this time to talk about her experience voting, in a generic Vote 100 ident which makes no particular programme reference.

~ NEW! ~

To try and gain as much traction as possible for the launch of their new reality show 'The Circle' in September 2018, Channel 4 decided to use an accelerated flow junction off the back of their high rating 'Great British Bake Off'. A countdown starts during the usual ECP slot, using a pre-recorded announcement with most of the same wording that had been played repeatedly over other junctions in the weeks leading up to the show. After a brief break for sponsor bumpers, the special countdown continues, replacing the usual ident to to lead into the show itself.