Channel 4 - 2015 Onwards

The last ident of the old look shown on Channel 4 in the 8pm junction was also a return to one of the first. At over 10 years worth of use, that block of flats certainly got plenty of airtime, even if it wasn't always well received by residents.

And then it's in, subtly at 9pm, and promising more to come...

Second break, and BBC One Rhythm and Dance horror flashbacks anyone...

New ECP Style for Channel 4. And can I go to channel4.com/support if I've been affected by creepy idents during the show?

With a repeat of the first water ident at 10pm, it looked like the main initial reveal was over. In keeping with this, the 10.20 junction featured a more regular programme promotion, at least letting us see the new style (even if it had already been revealed on their website - well you can't win em all).

Still a special ident for The Simpsons at 6pm... although I have a hunch Fox won't be clamouring to use this one in an episode like its predecessor!

After their successful first Superhumans trailer for the 2012 London Paralympics, Channel 4 were keen to push things even further for the 2016 event in Rio. The result, which began airing in July 2016, was the We're The Superhumans trailer. In a 3 minute long trailer, heavily aired across all the whole of the Channel 4 family over the summer, over 100 disabled people from a mix of athletes to regular members of the public show what they can achieve, all set to a cover of Yes I Can performed by Tony Dee.

Another variation based off the original set of 2015 idents. This time using the Microscope ident, just with the only focus being on the block under the purple spotlight.

Originally the blocks at the start and end of breaks were randomly placed with no formation of the Channel 4 logo present. In June 2017, a new batch were added where the 4 can be seen for a brief flash before the blocks collapse.

Another bumper with the 4 blocks visible for the briefest of moments. Blink and you may miss it!

A bright green background for this 4 bumper.

To celebrate London Pride Weekend on 4, the 50 Shades of Gay season ident which had already been in use before special programmes was put into use before all shows, with voiceovers recorded by different members of the community. Phillip Adlem, the police officer who proposed at the 2016 event, provides a generic recorded announcement over this early morning broadcast.

In the inner city suburbs, the 4 character has a kickabout with some of the local children.

The 4 character competes against some wheelchair racers... and loses.

A very simplistic ident to mark the 'Rise of the Robots' season on Channel 4. A Smart Home Device shaped as a 4 block and a mobile phone (not at all inspired on any devices by Google, Amazon or Apple) have a conversation with one another, here to lead into an episode of The Simpsons. With animation onscreen reacting to the voices of the continuity announcers.

Sprouts interact with the Channel 4 blocks in an ident very similar in style to their regular Simpsons ident introduced in 2015.

A promotion put together by Channel 4 to mark 100 years since women gained the vote in the UK. Over the course of the 90 second video, it shows the many achievements of the past century that society had previously claimed women would never do, before finishing on a clip of recent social media hashtags and saying there's still more to be done.

Millie again in an almost identical sequence, just with a few changed words here and there, and finishing with a line for Hollyoaks instead.

The Simpsons received a dedicated Vote 100 ident, as per the tradition for the show when it comes Channel 4 branding. Margaret appears again to play a few bars of the show's theme tune on piano.

A special ident to mark 'Purple Light Up' on Channel 4, celebrating the contribution people with disabilities make to economies and the workplace. Complete with the by-now-obligatory hashtag.

Returning for a second series in 2019, a special sting for Channel 4 counting down to the start of The Circle.

Channel 4 never need a huge reason to dig out their original coloured blocks, but here they appear on September 21st 2019 to mark 'World Alzheimers Day'. Showing an ident memory from the past alongside a pre-recorded announcement from a familiar voice from one of their shows.

On the day before The Circle series 2 began, the sting messaging changed slightly to now include the broadcast time as well.

Another re-edited ident to draw attention to mental health issues. This time focusing on feeling withdrawn.

Channel 4's fourth re-edited ident as part of their mental health week focuses on feelings of being overwhelmed. Airing on World Mental Health Day itself on October 10th 2019.

For Christmas Day 2019, announcements throughout the day were handed over to a series of special idents under the '4 All The UK' banner again. Staff from some of the new offices outside London provide the announcements, recorded on some less than optimal microphone setups. Here the announcement comes from Sam Kelly. A workspace co-ordinator for Channel 4's office in Bristol.

Bristol again and Kate Thomas lends her voice to this special '4 All The UK' themed ident for Christmas Day on Channel 4. Kate is a commissioning editor for daytime, based out of Bristol (Only Bristol and Glasgow being able to feature as the Leeds second HQ was not up and running at this point).

One of several stings from Channel 4 as part of their COVID-19 'Stay At Home' awareness campaign from April 2020. Various Channel 4 personalities are depicted doing mundane tasks in the home. Here Alan Carr folds laundry.

A third Stay At Home sting, this time featuring some gardening.

Jon Snow irons his tie collection in another Channel 4 'Stay At Home' sting from April 2020.

One of Channel 4's regular Christmas idents sees the addition of new wording and a different soundtrack on November 14th 2020 to mark Diwali.

A special showing of the original Fourscore blocks ident, one of brand designer Martin Lambie-Nairn's most famous pieces of work, to mark his passing away on Christmas Day 2020. This short but very welcome tribute was broadcast in the 9pm junction on December 28th.

A special new blocks ident from Channel 4 was added to the channel on May 12th 2021 to mark Eid Mubarak.

~ NEW! ~

To mark the start of the wider #WeThe15 campaign on 19th August 2021, designed to raise awareness of the 15% of the population with disabilities, Channel 4 modified their regular idents with the addition of a purple area taking up 15% of the screen. Here the addition is seen over their wheelchair racing ident, and provides a short break for the day from their other somewhat overdone 'Altogether Different' campaign.

~ NEW! ~

The 'Kickabout' ident also sees the purple graphic treatment to mark the WeThe15 campaign, on 19th August 2021.