~ Channel 4 - 2015 Onwards ~
Managing an excellent job of keeping the rebrand under wraps, word of a change of look for Channel 4 came mere hours beforehand on the 29th September 2015. The whole look was then teased out over the course of the programme in the 9pm slot. A bit of a damp squib of idents with them making more fuss of them 'being alternative and edgy by not featuring our logo at all', but a nice surprise nonetheless.
Channel 4 (Last Menu) - 29/9/2015 8pm
Channel 4 (Last Ident) - 29/9/2015 8pm
Channel 4 (Last Credits) - 29/9/2015 9pm
Channel 4 (First Reveal Countdown) - 29/9/2015 9pm
Channel 4 (Water Ident) - 29/9/2015 9.15pm
Channel 4 (Shuffle Ident) - 29/9/2015 9.30pm
Channel 4 (Mining Ident) - 29/9/2015 9.45pm
Channel 4 (ECP) - 29/9/2015 10pm
Channel 4 (Microscope Ident) - 29/9/2015 10pm
Channel 4 (Promo Style) - 29/9/2015 10.20pm
With a repeat of the first water ident at 10pm, it looked like the main initial reveal was over. In keeping with this, the 10.20 junction featured a more regular programme promotion, at least letting us see the new style (even if it had already been revealed on their website - well you can't win em all).
Channel 4 (Lunchtime Bulletin) - 30/9/2015
Channel 4 (Simpsons) - 30/9/2015
Channel 4 News - 30/9/2015
Channel 4 (We're The Superhumans) - 2016
After their successful first Superhumans trailer for the 2012 London Paralympics, Channel 4 were keen to push things even further for the 2016 event in Rio. The result, which began airing in July 2016, was the We're The Superhumans trailer. In a 3 minute long trailer, heavily aired across all the whole of the Channel 4 family over the summer, over 100 disabled people from a mix of athletes to regular members of the public show what they can achieve, all set to a cover of Yes I Can performed by Tony Dee.