~ Channel 4 - 2015 Onwards ~
Managing an excellent job of keeping the rebrand under wraps, word of a change of look for Channel 4 came mere hours beforehand on the 29th September 2015. The whole look was then teased out over the course of the programme in the 9pm slot. A bit of a damp squib of idents with them making more fuss of them 'being alternative and edgy by not featuring our logo at all', but a nice surprise nonetheless.
Although despite all the 'we need no logo' hyperbole at launch, 2017 saw them quietly slip back in some brief flashes of the blocks in the '4' shape at the start and end of breaks.
Channel 4 (Last Menu) - 29/9/2015 8pm
Channel 4 (Last Ident) - 29/9/2015 8pm
Channel 4 (Last Credits) - 29/9/2015 9pm
Channel 4 (First Reveal Countdown) - 29/9/2015 9pm
Channel 4 (Water Ident) - 29/9/2015 9.15pm
Channel 4 (Shuffle Ident) - 29/9/2015 9.30pm
Channel 4 (Mining Ident) - 29/9/2015 9.45pm
Channel 4 (ECP) - 29/9/2015 10pm
Channel 4 (Microscope Ident) - 29/9/2015 10pm
Channel 4 (Promo Style) - 29/9/2015 10.20pm
With a repeat of the first water ident at 10pm, it looked like the main initial reveal was over. In keeping with this, the 10.20 junction featured a more regular programme promotion, at least letting us see the new style (even if it had already been revealed on their website - well you can't win em all).
Channel 4 (Lunchtime Bulletin) - 30/9/2015
Channel 4 (Simpsons) - 30/9/2015
Channel 4 News - 30/9/2015
Channel 4 (We're The Superhumans) - 2016
After their successful first Superhumans trailer for the 2012 London Paralympics, Channel 4 were keen to push things even further for the 2016 event in Rio. The result, which began airing in July 2016, was the We're The Superhumans trailer. In a 3 minute long trailer, heavily aired across all the whole of the Channel 4 family over the summer, over 100 disabled people from a mix of athletes to regular members of the public show what they can achieve, all set to a cover of Yes I Can performed by Tony Dee.
Channel 4 (Quarry - Slow) - 2017
Channel 4 (Microscope - Slow) - 2017
Channel 4 (Crystal Bumper) - 2017
Channel 4 (Yellow Bumper) - 2017
Channel 4 (Bumper Blue/Purple) - 2017
Channel 4 (Bumper - Orange/Black) - 2017
Channel 4 (Bumper - Yellow/Purple) - 2017
Channel 4 (Bumper - Black/Green) - 2017
Channel 4 (Promo) - 2017
Channel 4 (Pride Weekend) - 2017
To celebrate London Pride Weekend on 4, the 50 Shades of Gay season ident which had already been in use before special programmes was put into use before all shows, with voiceovers recorded by different members of the community. Phillip Adlem, the police officer who proposed at the 2016 event, provides a generic recorded announcement over this early morning broadcast.