~ Channel 4 - 2005-2015 ~
On the 31st December 2004, Channel 4 finally unveiled their much awaited new presentation package. Despite what was widely expected given the trend with companies these days, Channel 4 stuck with their famous 4 logo, this time with a set of surreal yet artistic scenes forming the logo for only a fraction of a second when viewed from a certain angle. Whilst very good from an artistic point of view, the general ident style does not lend itself well to allowing for special idents like the last set. To this end, special schools, daytime and christmas presentation are all out.
The package was to see a long lifespan of nearly 11 years, finally being retired in late 2015.