BBC One 2017-Present

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~ BBC One 2017-Present - 'Oneness' ~

For the Christmas 2016 package, the BBC had focussed heavily on 'oneness' as a concept. To celebrate the launch of New Year 2017, we didn't return to the circles package that had been in use previously. Instead the Christmas package was taken further, and a full time set of branding 'celebrating people coming together in oneness' began. In a prime example of placing focus on hiring the person before actually coming up with the concept, acclaimed stills photographer Martin Parr was brought on board to produce each sequence. The end result is that each ident features a bunch of random people usually standing around in a location with little other processing or image stabilisation going on. Starting with only 2 in January 2017, but with new ones being added each month over the course of 2017.


BBC One (Mountain Rescue) - 2017

The third of the oneness idents to be introduced was brought in in January 2017. This time round we see a rescue team in the Brecon Beacons.


BBC One (Wheelchair Rugby) - 2017

Introduced in January 2017 was Wheelchair Rugby. A lower budget looking version of Hip Hop from the Rhythm and Movement era. The ident never saw anywhere near as much use as the others launched in January, however continues to pop up from time to time.


BBC One (Forest) - 2017

Not to be confused with the forest ident from the previous package, the new forest ident appeared within a few weeks of launch, and is a somewhat unique ident very rarely seen on air. Devoid of people, location or oneness branding and instead just showing a camera pointed at trees, the ident is intended for sombre situations where use of one from the regular set could be deemed inappropriate. Before its introduction such a situation arose very shortly into 2017 where both of the launch 'Oneness' idents were unsuitable for a show, resulting in them having to revert back to Kites from 2006. Initially the sombre ident had the sound of birds present, but when it reappeared to introduce news programmes after the London terrorist attack in June 2017 it had been muted.


BBC One (Birdwatchers) - 2017

Introduced in March, Birdwatchers sees a bunch of birdwatchers standing around watching birds. This ident is commonly used by the English regions to introduce news, hence this variant being the North West regionally branded version.


BBC One (Birdwatchers Sting) - 2017

One of several short stings for BBC One. Based off the idents, just from different angles and with larger centred text. This one features the birdwatching group again.


BBC One (Birdwatchers Network) - 2017

The English Network version of Birdwatchers, devoid of any regional names.


BBC One (Cavers) - 2017

A new addition to the set in April 2017 was Cavers. Still standing around looking at the camera aimlessly, but there's some jingling so they've already got a candidate for reuse as a Christmas ident!


BBC One (Night Kayakers) - 2017

Introduced in May 2017, Night Kayakers did show an improvement over some of the earlier idents. Although the people in boats this time don't have any pieces of a moon to put together, instead just a camera to stare at.


BBC One (Night Kayakers Sting) - 2017

Introduced alongside the main ident, a sting based around Night Kayakers.


BBC One (Tandem Cyclists) - 2017

AKA, Capes on a shoestring budget. First introduced in May 2017, alas this time round the BBC couldn't afford a massive group of colour co-ordinated and choreographed cyclists. But never fear as intrepid Parr managed to find a smaller group of cyclists whilst in the park one day.


BBC One (Promo) - 2017

Creating continuity with the oneness idents, the 2017 trailer style now features the same swirling around the 'o' of 'one' both at the start and on the endboard. The endboard also featured an updated red background style.


BBC One (ECP) - 2017

The ECP style from 2017 - and it's somewhat plainer than it used to be.


BBC One (One Love Manchester) - 2017

To mark the special One Love Concert in Manchester on June 4th held in memory of the Manchester terror attack, a special ident from the BBC was used with some additional Manchester theming. Breaking completely from the Oneness theme for the occasion.


BBC One (Bog Snorkellers) - 2017

Introduced in June 2017, 'Bog Snorkellers' joined the set. Doing exactly what it says on the tin once more, with an eclectic group of characters who really should have taken a more reputable taxi firm to that fancy dress party!


BBC One (Bog Snorkellers 2) - 2017

A different variation of the Bog Snorkellers ident. This time a slightly differently dressed group featuring a giraffe start out already in the bog.


BBC One (Bog Snorkellers Sting) - 2017

An additional sting introduced in June 2017, this time based on Bog Snorkellers.


BBC One (Bog Snorkellers Sting 2) - 2017

A second sting for Bog Snorkellers, this time featuring the pink balloons too.


BBC One (Boxers) - 2017

Another June 2017 introduction, Boxers is set indoors again. This time featuring a boxing group's reaction presumably to suddenly being told 'quick, teacher is coming back. Everyone look busy!'


BBC One (Allotment Holders) - 2017

Another new ident introduced in the June 2017 batch. This time featuring some possibly world famous... Allotment Holders.


BBC One (Allotment Holders Sting) - 2017

One of the accompanying stings to go with the June Alloment Holders ident.


BBC One HD (Holding Slide) - 2017

The red holding slide for BBC One HD, seen during regional slots on the HD channel was updated in 2017 to feature the new idents. As of early June 2017 Swimmers, Wheelchair Rugby, Birdwatchers and Mountain Rescue can be seen looping in the background of this.


BBC One (Pitch Battle - One Show) - 2017

Promoting a new show from the BBC, Pitch Battle, this special sequence was used to introduce The One Show on 16th June 2017.


BBC One (Pitch Battle - Eastenders) - 2017

Another special ident based upon the upcoming Pitch Battle series on BBC One, this time leading into Eastenders. Aired June 16th 2017.


BBC One (Doctor Who Finalé) - 2017

Something a little different leading into the 2017 Doctor Who Finalé, as the continuity booth is invaded by Cybermen. Featuring a brief snippet of Test Card F from BBC2, both of which celebrated their 50th anniversary in July 2017.


BBC One (Peter Kay) - 2017

Like when 2 Doctors meet, July 2017 brought the BBC One idents from two totally different time periods clashing together as part of the introduction to a repeat of some of comedian Peter Kay's comedy sketches. A fairly standard airing of Bog Snorkeller starts things off, but with the announcement casually referring to what would follow at the very end of the link.


~ Acknowledgements ~