ITV2
~ ITV2 ~
Launched in December 1998, ITV2 was promised to be a showcase for repeats of some of the best programmes on ITV1, as well as having some exclusive new programmes. Whereas they stuck to this at first, the channel nowadays is generally used for a rediculous number of repeats of 'Something From Hell', 'Trisha' and 'Judge Judy' with the only remaining new stuff being The Late Show with David Letterman.
ITV2 2002-2003
ITV2 (2Thrill)
Although the programme quality may not always be great, ITV2 did have a nice variety of idents, each using the phrase '2-something', with words floating around in the background. Fireworks feature in this '2Thrill' version.
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ITV2 (2Relax)
Diving into some water '2Relax'.
ITV2 (2Win)
Somebody bowls a strike in this '2win' variant.
ITV2 (2Play)
A racing computer game features indicating '2Play'.
ITV2 (2Scream)
A rollercoaster made up from words for the '2Scream' version.
ITV2 (2Party)
Lots of words are made up from disco lights in this '2Party' ident.
ITV2 (2Enjoy)
Some er... wordcubes dropping into a glass make up this 2Enjoy ident. This capture dates from Christmas 2002, hence the 3D effect on the ITV2 logo, and the no-expenses-spared(!) stars decorating it.
ITV2 Advert
Programme adverts for ITV2 were very similar to those of ITV1 pre-october 2002, only with a different DOG and endboard(although this one here doesnt use the proper ITV2 endboard). The advert itself is for The Late Show with David Letterman. As this is one of the few new programmes to ITV2, its advertised frequently.
ITV2 Film Advert
Another advert, this time with the special 'saturday night movies' endboard. Every Saturday ITV2 shows a movie. Sadly, its rarely exclusive to the channel, as most films turn up on ITV1 a few weeks later.
ITV2 - Summer 2003-January 2006
ITV2 2003 V1
In Summer 2003, ITV2 underwent a total rebrand. New idents. New Trailers. New ECP. New Dog. Same Old Programmes... well, you can't win 'em all. The idea now is to portray ITV2 as the flipside to ITV1, hence the inverted ITV colours. The idents themselves are all computer generated, against a black background... an unusual feature on modern day idents! This variant features flashy lights, and a cube for the '2'.
ITV2 2003 V2
Also introduced in the rebrand were new programming strands such as 'x:clusive' and 'v:i:p'. This version of the ident features the 're:play' strand... somehow I expect they'll be using it a lot!
ITV2 January 2006
ITV2 - 2006
A quite likeable set of idents for the second channel of ITV's family were introduced to coincide with the huge network rebrand in 2006, and it's a set where the link to the target audience is fairly clear. A mix of live action and animation are used as a camera pans through bright, vibrant and youthful scenes. Its amazingly easy to lose the lime green channel logo in amongst all that other green mind! Apologies for the brief flash of the digital box's channel strap on the clip.
ITV2 - 2006
ITV2 - 2006
ITV2 Break Bumper - 2006
ITV2 Promo - 2006
~ Acknowledgements ~
ITV - http://www.itv.com