ITV1 2006 Onwards
~ ITV1 2006 Rebrand ~
January 2006 saw what was to be the biggest rebranding in one go to ever take place on the ITV network. As well as a new corporate logo, all 3 channels ITV1, ITV2 and ITV3 saw totally new presentation (ITV4 having already seen the new style at launch the previous Autumn) and the news was revamped once again. Out went the four squares seen all over ITV, thankfully as did the somewhat ill-judged 'ITV Day' branding for ITV1 during the daytime. In came a variety of multicoloured logos, and a blanket used corporate font. More coverage of this, plus the late 2006 tweak coming soon.
ITV1 (Love) - 2006
ITV1, sporting a new yellow logo, burst onto the screen on the 16th January 2006. Or rather, whimpered onto the screen, as it brought with it the least impressive idents from the whole rebrand. In a typical modern marketing sense... well... it's people in random everyday situations, representing an emotion whilst the ITV1 logo opens up around it, thus symbolising the channel encapsulating that emotion. Still, it does mark a return to more traditional idents, after the 'advertise a programme in the ident' experiment of the previous presentation package. One can only presume this one represents love.
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ITV1 (Surprise) - 2006
Another ident, this time slightly bouncier with people splashing water and jumping out of boxes, presumably to represent surprise.
ITV1 Break Bumper - 2006
Slighter smarter looking than the idents, and with the logo in it's complete form, is the break bumper for the channel.
ITV1 ECP - 2006
For the rebrand came both a new ECP, and a revised set of generic credits now featuring a series of coloured bars in the background. The new ITV productions endcaps also appeared from this date, to phase in in favour of the Granada Productions cap that surfaced in 2004.
ITV1 Menu - 2006
A sharp and effective run-down menu to complement the whole package, with some nice music. Lets hope someone sorts out the somewhat glitchy looping of the video soon though.
ITV1 Menu - 2006
The new Promostyle for ITV1.
~ Acknowledgements ~
ITV - http://www.itv.com