~ Channel 4 - 2005 ~
On the 31st December 2004, Channel 4 finally unveiled their much awaited new presentation package. Despite what was widely expected given the trend with companies these days, Channel 4 stuck with their famous 4 logo, this time with a set of surreal yet artistic scenes forming the logo for only a fraction of a second when viewed from a certain angle. Whilst very good from an artistic point of view, the general ident style does not lend itself well to allowing for special idents like the last set. To this end, special schools, daytime and christmas presentation are all out.
Channel 4 (Flats) - 2005
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The Channel 4 logo is formed from elements of an inner city block of flats.
Channel 4 (Haystacks) - 2005
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Bails of hay (some even on fire... and some even flying in mid air) make up the 4 when viewed from the correct angle.
Channel 4 (Pylons) - 2005
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The Channel 4 logo is formed from elements of an inner city block of flats.
Channel 4 (Traffic) - 2005
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Lots of signs in the roadworks this time round.
Channel 4 (UFO) - 2005
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UFO's in the night sky form up the Channel 4 Logo as they come together, almost reminiscent of the Channel's original blocks idents of the 80s/90s.
Channel 4 (America) - 2005
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A drive through Downtown America, with all those big floating-in-mid-air sky-scrapers.
Channel 4 (Bowling) - 2005
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As if the others weren't surreal enough, a group of somewhat surprised people now find their quiet game of bowls interrupted by... flying hedges.
Channel 4 (Break) - 2005
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Break bumpers and promos follow a slightly different style. The 4 is shown in 3D, in a sort of stencilled effect, with pictures remaining visible through the gaps.
Channel 4 (ECP) - 2005
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The new ECP style.
Channel 4 (Menu) - 2005
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Menus over the idents are out since the relaunch, hence they appear before breaks instead. A list of upcoming programmes is displayed, with the text whatever one the announcer is talking about enlarged to highlight it.
Channel 4 (Promo) - 2005
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An example of the new style promos.
~ Acknowledgements ~
