10am on Sunday February 18th, and the new look hits the air. Starting first with the new style promotions, looking almost like a cross between the 1991-2001 idents, and Channel 4's promo style of the time.
The first of the new idents to air. A cup of coffee is sprinkled, via a conveniently situated 2 shaped filter. Being the first airing, it was allowed to run extended too, in contrast to the almost non-existant launch of the 2001 look.